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Latest Nielsen Media Research Stories

2010-01-19 09:17:00

TEMECULA, Calif., Jan. 19 /PRNewswire-FirstCall/ -- Outdoor Channel Holdings, Inc. (Nasdaq: OUTD), America's leader in Outdoor TV, today announced that it has reached significant milestones across its linear, high-definition (HD) and Web properties. * 16 Percent Increase in Households; Fourth Highest Among All Cable Networks Outdoor Channel experienced an increase of more than 4.9 million new subscribers, a boost of 16 percent, making the network the fourth top gainer among all...

2010-01-13 17:37:00

ATLANTA, Jan. 13 /PRNewswire/ -- Hospitality industry veteran Bob Harnach joins the Nielsen Business Media design team in a strategic partnership that focuses on the growing hospitality design market. Harnach will work closely with Michelle Finn, vice president of the Hospitality Design Group, and Liz Sommerville, group show director, on strategic initiatives for the organization including two of the hospitality industry's most influential trade shows: HD Expo at the Sands Expo and...

2009-11-24 13:01:00

MOSCOW, Nov. 24 /PRNewswire/ -- According to the survey by Nielsen Media Research, Washington, D.C. DMA* TV audience prefers watching news on Russia Today TV (RT) in prime time, rather than news on Al Jazeera English, Deutsche Welle, France 24, Euronews and CCTV-9. Nielsen reported that RT's daily audience is over 6.5 times bigger than that of Al Jazeera English, the second most popular source of TV news among foreign broadcasters in the US after BBC. RT's monthly audience is 5 times...

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2009-10-01 14:00:00

Internet and on-demand video has changed the way many people now watch television. It has also created new problems for the media industry, which for decades has relied on the Nielsen ratings to gauge the number of viewers, Reuters reported. Industry heavyweights and analysts are calling for a new ratings system to keep up with the growing number of Americans that are watching more TV than ever -- an average of 151 hours a month. Alan Wurtzel, president of research and media development...

2009-05-19 03:57:00

In Accordance With OVAB Audience Metrics Guidelines, Nielsen Media Research Validates Effectiveness Of Access 360 Media's DOOH Multi-Platform Approach NEW YORK, May 19 /PRNewswire/ -- Access 360 Media (http://www.access360media.com), the nation's largest Out-of-Home multi-platform media network reaching young adults, today revealed the powerful results of a comprehensive, OVAB consistent Nielsen audience measurement research study representing more than 4,300 Game Crazy, For Your...

2009-04-27 08:00:00

Largest provider of TV at the pump continues to lead the gas media industry in audience measurement NEW YORK, April 27 /PRNewswire/ -- Gas Station TV (www.gstv.com), a Destination Media company and the leading digital television network at the pump, has reached the one-year anniversary of the release of its Nielsen On Location Media reports. These Pocketpiece(R) reports illustrate Gas Station TV's ongoing commitment to delivering a valuable television experience to the consumer, while...

2008-10-31 12:00:16

NEW YORK, Oct. 31 /PRNewswire/ -- The Nielsen Company's new TV/Internet Convergence Panel, which electronically measures both television and Internet usage in the same homes, has found that television viewing and online video streaming are complementary activities. According to the convergence panel, the heaviest users of the Internet are also among the heaviest viewers of television: the top fifth of Internet users spend more than 250 minutes per day watching television, compared to 220...

2008-10-27 09:00:23

NEW YORK, Oct. 27 /PRNewswire/ -- Destination Media, ( http://www.dmedia.com/ ), the industry leader in digital out-of-home television, today announces the availability of Gas Station TV's first Nielsen On Location Media Pocketpiece(R) report. The Gas Station TV Pocketpiece report verifies the Network's audience for potential advertisers and further positions Gas Station TV at the forefront of the digital media landscape. The announcement coincides with the start of the Out-of-Home Video...

2008-10-15 12:00:16

Nielsen Online, a service of The Nielsen Company, today reported that women online ages 25-54 with at least one child are nearly twice as likely as the average Web user to provide frequent advice about Parenting/Family, Non-food Household Products and Beauty/Cosmetics (see Table 1). Other topics these women frequently provide advice about include: Clothes/Fashion, Food & Beverages, Home Decorating/Interior Design, and Health/Dieting/Exercising. Table 1: Topics about which "Power...

2008-10-02 18:00:11

Nielsen Online, a service of The Nielsen Company, today reported a 26 percent year-over-year increase in unique visitors at work to online sports destinations, growing from 33.4 million unique visitors in August 2007 to 42.3 million unique visitors in August 2008, driven in large part by the 2008 Beijing Olympics and the kick-off of football season. The custom Web property, NBC Olympics attracted significant traffic at work during the month, reaching 20 percent of the active at work Web...


Word of the Day
virgule
  • A punctuation mark (/) used to separate related items of information.
  • A little rod; a twig.
This word comes from the Late Latin 'virgula,' accentual mark, a diminutive of 'virga,' rod.
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