Latest Nielsen Media Research Stories
BEIJING, June 24 /Xinhua-PRNewswire/ -- TOWONA Media Company announced today that the Company has reached an agreement with global information providers Nielsen Media and Sinomonitor International.
AMSTERDAM, Netherlands, June 23 /PRNewswire/ -- The Nielsen Company today reported that there is strong consumer appetite for 3-D films, based on a detailed analysis that showed a 65% sales increase in theatres using 3-D technology to exhibit their movies.
NEW YORK, June 23 /PRNewswire/ -- Sony Pictures Television (SPT)'s television and Internet properties reach households that account for $346 billion in annual spending for consumer packaged goods products, The Nielsen Company announced today in the first extensive analysis of media consumption and consumer behavior based on NielsenConnections' Brand Target Audience: Consumer Packaged Goods product.
Nielsen Online reports May 2008 data for the Top U.S. Search Providers. Top search providers, ranked by total searches. Searches represent the total number of queries conducted at the provider.
Nielsen Online, a service of The Nielsen Company, today announced that per person, kids consumed more streams than those over 18, and spent more time watching online video from home in April (see Table 1).
The Nielsen Company and Integrated Media Measurement Inc. (IMMI) today announced that Zenith Media Services, Inc. will be the first company to use The Nielsen Out-Of-Home Report, a service of Nielsen and IMMI that measures out-of-home viewers.
NEW YORK, Nov. 1 /PRNewswire/ -- Nielsen Media Research and NetRatings, Inc. today announced the launch of their National TV/Internet Fusion database.
Nielsen Media Research plans to measure how many people actually watch TV commercials starting in November, a move that could result in a decline in advertising rates, The Wall Street Journal said on Tuesday.
By Paul J. Gough NEW YORK (Hollywood Reporter) - In a move with far-reaching implications for commercial television, Nielsen Media Research said Wednesday it plans to integrate TV with Internet ratings and to measure viewership for such portable devices as cell phones and iPods.
Television audience tracker Nielsen Media Research on Wednesday unveiled wide ranging plans to expand its coverage to the Internet, mobile phones and other gadgets as it adapts to rapidly changing ways people view TV programs.