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Latest Nielsen Media Research Stories

2008-06-24 09:02:50

BEIJING, June 24 /Xinhua-PRNewswire/ -- TOWONA Media Company announced today that the Company has reached an agreement with global information providers Nielsen Media and Sinomonitor International. The agreement focuses on a joint endeavor to build new evaluation standards for digital mobile television, based on the conventional TV research system, which is to conduct systematic research on the nature of digital mobile television as well as viewing behavior, audience composition, and...

2008-06-23 00:00:16

AMSTERDAM, Netherlands, June 23 /PRNewswire/ -- The Nielsen Company today reported that there is strong consumer appetite for 3-D films, based on a detailed analysis that showed a 65% sales increase in theatres using 3-D technology to exhibit their movies. The analysis, which was unveiled today by Nielsen Preview at the Cine Expo conference in The Netherlands, compared the film's performance in comparable theatres with a proven track record in the action/adventure genre. This like-to-like...

2008-06-23 00:00:09

NEW YORK, June 23 /PRNewswire/ -- Sony Pictures Television (SPT)'s television and Internet properties reach households that account for $346 billion in annual spending for consumer packaged goods products, The Nielsen Company announced today in the first extensive analysis of media consumption and consumer behavior based on NielsenConnections' Brand Target Audience: Consumer Packaged Goods product. This $346 billion covers 83.2% of the total market. Nielsen found that the average household...

2008-06-19 15:00:14

Nielsen Online reports May 2008 data for the Top U.S. Search Providers. Top search providers, ranked by total searches. Searches represent the total number of queries conducted at the provider. Table 1: Top 10 Search Providers for May 2008, Ranked by Searches (U.S.) Provider Searches (000) YOY Growth Share of Searches ----------------------- ------------- ---------- ----------------- All Search 7,849,553 9.5% 100.0% 1....

2008-06-09 09:00:25

Nielsen Online, a service of The Nielsen Company, today announced that per person, kids consumed more streams than those over 18, and spent more time watching online video from home in April (see Table 1). Kids 2-11 viewed an average of 51 streams and 118 minutes of online video per person during the month, while teens 12-17 viewed an average of 74 streams and 132 minutes of online video. Those over 18 viewed an average of 44 streams and 99 minutes of online video. Table 1: Monthly Online...

2008-03-13 09:00:30

The Nielsen Company and Integrated Media Measurement Inc. (IMMI) today announced that Zenith Media Services, Inc. will be the first company to use The Nielsen Out-Of-Home Report, a service of Nielsen and IMMI that measures out-of-home viewers. The national service, which will be available in April, will give Zenith Media access to an all-electronic cell-phone based measurement for television viewing that occurs outside of the home in bars, hotels, airports and other locations. The service...

2006-11-01 12:00:22

NEW YORK, Nov. 1 /PRNewswire/ -- Nielsen Media Research and NetRatings, Inc. today announced the launch of their National TV/Internet Fusion database. This product merges information from television and Internet panels into a single dataset, and allows television programmers and advertisers to study and capitalize on the relationship between television and Internet use. The new service is the first deliverable being developed through Nielsen's Anytime Anywhere Media Measurement (A2/M2)...

2006-07-11 04:55:00

NEW YORK -- Nielsen Media Research plans to measure how many people actually watch TV commercials starting in November, a move that could result in a decline in advertising rates, The Wall Street Journal said on Tuesday. Nielsen, which tracks what people watch on television, plans to provide for the first time ratings for TV ads, the Journal said. At the moment Nielsen rates entire television programs, on which TV ads feature. Both TV networks and advertisers expect Nielsen's new tracking to...

2006-06-15 03:42:33

By Paul J. Gough NEW YORK (Hollywood Reporter) - In a move with far-reaching implications for commercial television, Nielsen Media Research said Wednesday it plans to integrate TV with Internet ratings and to measure viewership for such portable devices as cell phones and iPods. Nielsen also set a firm date of 2011 for the end of paper diaries still used for collecting local ratings data in the smallest markets during "sweeps." The scope of Wednesday's announcement stunned many in...

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2006-06-14 17:45:00

LOS ANGELES -- Television audience tracker Nielsen Media Research on Wednesday unveiled wide ranging plans to expand its coverage to the Internet, mobile phones and other gadgets as it adapts to rapidly changing ways people view TV programs. The move by Nielsen and sister company Netratings, upon whose research TV networks, Web sites and advertisers rely for setting advertising rates, could bring major changes to the TV industry as people increasingly watch shows outside the home or on...


Word of the Day
abrosia
  • Wasting away as a result of abstinence from food.
The word 'abrosia' comes from a Greek roots meaning 'not' and 'eating'.