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Last updated on April 16, 2014 at 11:16 EDT

Latest Nielsen Online Stories

2014-03-03 12:25:57

Former Nielsen Executive Takes Role on April 1 ARLINGTON HEIGHTS, Ill., March 3, 2014 /PRNewswire-USNewswire/ -- The Alliance for Audited Media has named Tom Drouillard as its CEO, president, and managing director. Drouillard will begin his new role April 1 following current AAM President Mike Lavery's retirement on March 31. http://photos.prnewswire.com/prnvar/20140303/DC75524 Drouillard, 53, brings more than 25 years of media and marketing experience from many organizations...

2014-03-03 12:25:49

- Introduces bi-directional cross-screen TV and video planning, buying, audience optimization and reporting within a single platform NEW YORK, March 3, 2014 /PRNewswire/ -- Videology--one of the world's largest video advertising platforms--today announced a direct integration of Nielsen TV data that will allow true cross-screen planning, buying and measurement across linear television and online video. This integration is the first of its kind for creating a unified solution where advertisers...

2014-02-12 16:29:06

Bhatia's Digital and Television Expertise to Enhance comScore's Cross-Media Momentum RESTON, Va., Feb. 12, 2014 /PRNewswire/ -- comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that Manish Bhatia has joined the company in the newly created position of Chief Revenue Officer. Mr. Bhatia will report to Serge Matta, CEO-elect of comScore. In his new role, Mr. Bhatia will oversee all of comScore's commercial teams - including sales, servicing,...

2013-10-08 08:24:23

New Platform is First to Leverage Nielsen Buyer Insights Data to Optimize Brands' Online Ad Strategies NEW YORK, Oct. 8, 2013 /PRNewswire/ -- Specific Media today announced the launch of its latest media platform, Retail Connect, to bridge the offline-online advertising gap and deliver more effective advertising for brands as well as consumers. Retail Connect is the first media platform to leverage Nielsen Buyer Insights' aggregate data and provide illuminating figures around...

2013-06-11 08:28:44

Specific Media Taps Nielsen Data for ShareShift PLUS(TM) IRVINE, Calif., June 11, 2013 /PRNewswire/ -- Specific Media today announces the launch of ShareShift PLUS(TM), a comprehensive cross-media planning and activation solution that determines a brand's optimal shift of TV budget into online video. (Logo: http://photos.prnewswire.com/prnh/20130611/LA28107LOGO) (Logo: http://photos.prnewswire.com/prnh/20130305/LA71550LOGO) Though the technical ability to deliver digital video...

2013-06-06 23:14:32

Affectiva, the global leader in emotion measurement technology, announced today that as part of its continued focus on digital, media and market research, Nick Langeveld has been appointed as interim CEO. David Berman will transition from his role as CEO and will assume a new position as chairman of the board of directors. Waltham, MA (PRWEB) June 06, 2013 Affectiva, the global leader in emotion measurement technology, announced today that as part of its continued focus on digital, media...

2013-04-16 08:27:42

Leveraging Nielsen Online Campaign Ratings(TM), Collider Launches Predictive Solution to Bridge Publishers' Precision Marketing Data and Nielsen Audience Verification AUSTIN, Texas, April 16, 2013 /PRNewswire/ -- Collider --a technology provider that maximizes cross-device media value for publishers--announced today that it has developed a predictive targeting solution that enables publishers to more efficiently deliver audience guaranteed campaigns as measured by Nielsen Online...

2013-04-04 08:27:30

The most accurate demographic data available results in 1.8X lift in on-target performance NEW YORK, April 4, 2013 /PRNewswire/ -- Better data accuracy generates up to a 1.8X lift in on-target campaign performance due to a recent data refinement process developed by eXelate, the smart data company that powers smarter digital marketing decisions worldwide. "Our ongoing commitment to work with unbiased third parties like Nielsen to validate the accuracy of eXelate's data and how...

2013-02-08 12:22:51

NEW YORK, Feb. 8, 2013 /PRNewswire/ -- Videology--a digital advertising platform and solutions provider--announced today that it will offer a predictive targeting solution that enables advertisers to reach their intended audience as measured by Nielsen Online Campaign Ratings. (Logo: http://photos.prnewswire.com/prnh/20130108/NY37257LOGO) While advertisers' interest in using digital ratings for online video campaigns is growing, the industry has been challenged with a quandary: how to...

2013-02-08 12:22:44

SAN MATEO, Calif., Feb. 8, 2013 /PRNewswire/ -- Adap.tv today announced In-Target Audience Optimization - the industry's first technology that enables advertisers to maximize delivery against demographic audiences as measured by verification providers such as Nielsen Online Campaign Ratings and comScore validated Campaign Essentials. "The past 12 months have seen a rapid shift towards TV-like audience guarantees in digital video, aided by tools like Nielsen Online Campaign Ratings that...