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Latest Nielsen Online Stories

2014-04-23 08:41:25

Integrated audience measurement data enhances end-to-end campaign workflow; enables advertisers to maximize in-target delivery and validate performance at no cost SAN FRANCISCO and NEW YORK, April 23, 2014 /PRNewswire/ -- BrightRoll, the only independent and unified programmatic video advertising platform, today announced agreements with comScore and Nielsen to bring sophisticated measurement tools and insights to the digital video advertising industry. Integrated into the BrightRoll...

2014-03-03 12:25:57

Former Nielsen Executive Takes Role on April 1 ARLINGTON HEIGHTS, Ill., March 3, 2014 /PRNewswire-USNewswire/ -- The Alliance for Audited Media has named Tom Drouillard as its CEO, president, and managing director. Drouillard will begin his new role April 1 following current AAM President Mike Lavery's retirement on March 31. http://photos.prnewswire.com/prnvar/20140303/DC75524 Drouillard, 53, brings more than 25 years of media and marketing experience from many organizations...

2014-03-03 12:25:49

- Introduces bi-directional cross-screen TV and video planning, buying, audience optimization and reporting within a single platform NEW YORK, March 3, 2014 /PRNewswire/ -- Videology--one of the world's largest video advertising platforms--today announced a direct integration of Nielsen TV data that will allow true cross-screen planning, buying and measurement across linear television and online video. This integration is the first of its kind for creating a unified solution where advertisers...

2014-02-12 16:29:06

Bhatia's Digital and Television Expertise to Enhance comScore's Cross-Media Momentum RESTON, Va., Feb. 12, 2014 /PRNewswire/ -- comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that Manish Bhatia has joined the company in the newly created position of Chief Revenue Officer. Mr. Bhatia will report to Serge Matta, CEO-elect of comScore. In his new role, Mr. Bhatia will oversee all of comScore's commercial teams - including sales, servicing,...

2013-06-06 23:14:32

Affectiva, the global leader in emotion measurement technology, announced today that as part of its continued focus on digital, media and market research, Nick Langeveld has been appointed as interim CEO. David Berman will transition from his role as CEO and will assume a new position as chairman of the board of directors. Waltham, MA (PRWEB) June 06, 2013 Affectiva, the global leader in emotion measurement technology, announced today that as part of its continued focus on digital, media...


Word of the Day
baudekin
  • A rich embroidered or brocaded silk fabric woven originally with a warp of gold thread.
'Baudekin' seems to be an alternative form of 'baldachin,' from the Italian 'Baldacco,' Baghdad, the city where the material was made.
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