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Latest Nielsen Online Stories

2010-01-19 11:10:00

BOSTON, Jan. 19 /PRNewswire/ -- Innerscope Research, Inc., the leader in measuring biometrics to provide emotion-based insight for media and marketing companies, announced today that John Dimling, former president, chairman, and CEO of Nielsen Media Research, has joined the company's Board of Directors and that Stephen Morris, former president, chairman, and CEO of Arbitron Inc., has joined its Board of Advisors. "John and Steve are clear industry leaders, known for research innovation and...

2009-09-08 09:00:00

GLENDALE, Calif., Sept. 8 /PRNewswire-FirstCall/ -- AT&T Interactive today announced that an updated version of its popular YELLOWPAGES.COM iPhone app - YPmobile - is available on the App Store. The latest version of YPmobile builds on an integrated mobile search experience focused on discovering, planning and sharing local businesses and events, while increasing the opportunity for consumers to discover relevant advertisers through new features such as Video Profiles and Pay Per...

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2009-07-08 12:40:00

A new study from Nielsen Online found that young kids are getting online at a faster rate than their parents and older siblings. The study found that nearly 16 million U.S. children between the ages 2 to 11 were online in May.  They made up about 9.5 percent of all Internet users. Peter Grunwald, the president of Grunwald Associates LLC, said the youngest of the users, which are 2, 3, and 4 years old, are sitting in a parent's lap in front of a computer being exposed to the Internet....

2009-06-30 09:00:00

With nearly 70 percent of market share, EyeWonder delivers more video ad impressions in the U.S. than the other three leading rich media providers combined ATLANTA, June 30 /PRNewswire/ -- EyeWonder, Inc., an innovator in interactive digital advertising technologies and services, today announced its position as the clear market leader in online video advertising. According to Nielsen Online, EyeWonder delivered nearly 70 percent of all U.S. in-page video ad impressions during Q1 2009 and...

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2009-06-03 10:35:00

According to recent figures from Nielsen Online, Americans are spending almost twice as much time perusing social networks than they were last year. Nielsen estimated that the minutes spent by Americans on social networks increased 83 percent in April this year compared to the same month in 2008. Additionally, the company found that time spent on Facebook saw an increase of 700 percent, growing from 1.7 billion minutes in April 2008 to 13.9 billion in April of this year. "We have seen some...

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2009-04-29 15:00:00

New research is questioning the long-term success of Twitter, the latest social networking sensation used by celebrities ranging from Oprah Winfrey to Britney Spears, Reuters reported. More than 60 percent of Twitter users stopped using the free social networking site a month after joining, according to data from Nielsen Online, which measures Internet traffic. David Martin, Nielsen Online's vice president of primary research, said in a statement that Twitter's audience retention rate, or the...

2009-03-26 12:00:00

Traditional Television Remains "800 Pound Gorilla" In Video Media Arena NEW YORK, March 26 /PRNewswire/ -- A pioneering study conducted on behalf of the Nielsen-funded Council for Research Excellence (CRE) by Ball State University's Center for Media Design (CMD) and Sequent Partners dispels several popular notions about video media use, finding that younger baby boomers (age 45-54) consume the most video media while confirming that traditional "live" television remains the proverbial "800...

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2009-03-12 15:25:00

Social networking Web sites and blogs now account for nearly ten percent of the total time spent on the internet, exceeding even email, according to a new study released by Nielsen Online. Time spent on these sites rated fourth, behind online searching, general interest sites, and software sites, the study found. "While two-thirds of the global online population already accesses member community sites, their vigorous adoption and the migration of time show no signs of slowing," said John...

2009-03-09 08:30:00

"Time Spent" on These Sites Growing Three Times Faster than Overall Internet Rate, Now Accounting for Almost 10 Percent of all Internet Time NEW YORK, March 9 /PRNewswire/ -- Now visited by over two-thirds (67 percent) of the global* online population, "Member Communities," which includes both social networks and blogs, has become the fourth most popular online category - ahead of personal email. It is growing twice as fast as any of the other four largest sectors (search, portals, PC...

2009-02-15 17:03:00

BARCELONA, Spain, Feb. 15 /PRNewswire-FirstCall/ -- Mobile World Congress (MWC) -- The first major survey of European and U.S. mobile users conducted during the economic slump gives the telecom industry reasons to be optimistic. Consumers intend to dramatically increase use of mobile data services over the next two years -- with a significant ramp-up in the next 12 months. The Tellabs-commissioned survey shows that up to 71% of consumers anticipate daily use of services such as...


Word of the Day
snash
  • To talk saucily.
  • Insolent, opprobrious language; impertinent abuse.
This word is Scots in origin and probably imitative.