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Latest Nielsen Online Stories

2009-02-15 17:03:00

BARCELONA, Spain, Feb. 15 /PRNewswire-FirstCall/ -- Mobile World Congress (MWC) -- The first major survey of European and U.S. mobile users conducted during the economic slump gives the telecom industry reasons to be optimistic. Consumers intend to dramatically increase use of mobile data services over the next two years -- with a significant ramp-up in the next 12 months. The Tellabs-commissioned survey shows that up to 71% of consumers anticipate daily use of services such as...

2008-12-16 08:30:00

CNET and GameSpot Post Double Digit Growth As Shoppers Turn to the Sites for Shopping Advice and Product Recommendations this Holiday Season Last.fm Continues Growing Popularity as a Leading Music Destination in the U.S. with 26% Increase in Users CBSNews.com Posts 63% Increase in Unique Users, Driven by Election and Post-Election Coverage SAN FRANCISCO, Dec. 16 /PRNewswire/ -- CBS Interactive today announced significant increases in traffic across its leading brands, according to...

2008-12-10 12:37:00

Initial results find that baby boomers account for nearly $230 billion in sales for consumer packaged goods products, representing 55% of total sales. NEW YORK, Dec. 10 /PRNewswire/ -- Hallmark Channel and The Nielsen Company announced today that the family-friendly programmer has become the first cable television network to license The NielsenConnections Brand Target Audience products. These highly targeted products allow Hallmark Channel to document the impact of their programming against...

2008-12-03 08:00:00

NEW YORK, Dec. 3 /PRNewswire/ -- The Online Publishers Association (OPA) today announced that time spent with online content reached a 2008 high in October, according to the group's Internet Activity Index (IAI). And while content soared in October, share of time spent with e-commerce hit an all-time low. The exclusive Index, which the OPA launched over four years ago, measures the amount of time consumers spend online each month with commerce, communications, community, content, and...

2008-11-13 15:00:11

America's #1 news website for 5 months running experiences unprecedented election week traffic Tops CNN.com by 28% in time per person on election day REDMOND, Wash., Nov. 13, 2008 (GLOBE NEWSWIRE) -- Msnbc.com dominated election week coverage with more than 782 million page views and over 53 million unique visitors during the week ending November 8, 2008.* In fact, msnbc.com's election week coverage of "Decision '08" nearly topped the total number of page...

2008-11-12 12:00:14

Nielsen Online, a service of the Nielsen Company, today announced that 78 percent of adult online consumers made a purchase over the Web in the previous six months, according to @Plan, Winter 2008/2009 Release. The No. 1 online transaction category was travel, with 38 percent of adult online consumers making at least one travel purchase on the Web in the previous six months (see Table 1). Credit card account management and home banking took the No. 2 and 3 spots, with 36 percent and 35...

2008-11-12 12:00:14

Nielsen Online's recently released traffic numbers for October 2008 have put FoodNetwork.com on top of the Food & Cooking category for the 28th consecutive month. FoodNetwork.com finished October 2008 as the No. 1 Web site in Food & Cooking with 8.6 million unique users having visited the site. (http://www.foodnetwork.com) "FoodNetwork.com continues to deliver the ideas, inspiration and recipes that consumers are increasingly turning to the Web to find," said Deanna Brown, president...

2008-11-06 11:17:39

Nielsen Online, a service of The Nielsen Company, today announced that all four television networks enjoyed month-over-month growth in online video viewers in September, coinciding with the season premieres of many popular and new television shows (see Table 1). NBC.com had the largest increase in video viewers, growing 312 percent month-over-month, followed by FOX Broadcasting and ABC.com, with 165 percent and 105 percent growth, respectively. "A combination of series and season premiers,...

2008-11-05 21:00:06

Nielsen Online, a service of The Nielsen Company, announced today that Web traffic to the Current Events and Global News category grew 27 percent on Election Day over the previous Tuesday. Page views and time per person for the category also increased, 103 percent and 61 percent, respectively. In the finale of the first truly digital presidential campaign, with a record turnout of more than 136 million Americans casting votes, voters flocked online to follow news and election results and to...

2008-10-28 12:00:23

Nielsen Online, a service of The Nielsen Company, reported today that 12-17 year olds are accustomed to less online advertising on the Web sites they visit than adults of all ages. An analysis of online advertising clutter showed that Internet users 65+ were exposed to the most clutter, while kids 2-11 experienced the least (see Graph 1). Since Web sites designed for children have little to no advertising, it is perhaps not surprising that the youngest Web visitors are typically exposed to a...


Word of the Day
negawatt
  • A unit of saved energy.
Coined by Amory Lovins, chairman of the Rocky Mountain Institute as a contraction of negative watt on the model of similar compounds like megawatt.