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Latest Nielsen ratings Stories

2014-07-29 12:29:41

WALTHAM, Mass., July 29, 2014 /PRNewswire/ -- Affectiva, the global leader in emotion analytics and insights, today announced that Tom Butler will be joining the company as its chief revenue officer, reporting to Nick Langeveld, president and chief executive officer. http://photos.prnewswire.com/prnvar/20140729/130765 Butler will lead Affectiva's continued expansion in delivering consumer emotion insights to media, agencies and brands. The company has set the standard for...

Privacy Advocates Leery Of New Facebook-Nielsen Partnership
2014-07-15 12:22:12

Alan McStravick for redOrbit.com - Your Universe online Nielsen is leveraging an expanded partnership with Facebook to learn more about the age and gender of viewers on mobile devices. In an ever more connected age, one could not be faulted for thinking that one of the last bastions of privacy would be in their television viewing. The announcement today of a new partnership between Nielsen and Facebook, however, is just another example of how our privacy is being systematically...

2014-06-24 12:25:01

SEASIDE, Calif., June 24, 2014 /PRNewswire/ -- Audiences self-selecting into personal preference video through multiple device access points will watch 47.8 billion hours of programming in 2014, or 9.2% in equivalent TV viewing time, according to a publisher, site, aggregator and hosted network library share analytics report by AccuStream Research. The report, Virtual Video Viewing 2014 - 2017: User Demand and Exhibition Transition, builds out multi-year forecasts, methodically...

2014-06-17 20:23:36

PORTLAND, Ore., June 17, 2014 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in precisely measuring movies and TV everywhere, today announced it has redefined the terms for its national and local television measurement services. Rentrak previously referred to its national and local TV measurement services as "census-like." In the future, after consultation with the Media Rating Council, which asked Rentrak to eliminate the phrase "census-like," we will call these services...

2014-05-28 12:26:00

What Rentrak has done for broadcast political campaigns utilizing its television viewing audience, it is now poised to execute in the current digital election cycle. ALEXANDRIA, Va., May 28, 2014 /PRNewswire/ -- Targeted Victory is proud to announce that for the first time ever it has contracted with Rentrak to layer Rentrak TV voter viewing information into Targeted Victory's voter data segments in Audience Exchange. Rentrak has recently helped broadcast political campaigns by...

2014-05-20 08:26:40

--Industry Leading Agency to Exclusively Use Rentrak's Local Television Service in All Markets-- PORTLAND, Ore., May 20, 2014 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in precisely measuring movies and TV everywhere, today announced a contract expansion with The Yaffe Group, a leading professional services firm. With the new agreement, The Yaffe Group will completely replace its sample-based measurement service with Rentrak's local television currency, which it has used...

2014-04-30 08:29:51

Advertisers in Viamedia advertising markets will be able to use placemedia Local Engage to plan, place, distribute copy and generate reporting NEW YORK, April 30, 2014 /PRNewswire/ -- placemedia, the fully-automated national programmatic TV advertising exchange, today announced a new solution for local spot advertisers. The new platform, called Local Engage, is an easy-to-use online platform that lets local advertisers use third party data sets to plan, buy, traffic, track and...

2014-04-28 08:26:25

- Full-Service Agency Subscribes to Rentrak Nationally for Improved Targeting - PORTLAND, Ore., April 28, 2014 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in precisely measuring movies and TV everywhere, today announced a new national television ratings contract with Hill Holliday, the nation's 14(th) largest ad agency. Hill Holliday will utilize Rentrak's national television currency to provide its clients deeper insight into television usage and tools for precisely...

2014-04-23 08:41:25

Integrated audience measurement data enhances end-to-end campaign workflow; enables advertisers to maximize in-target delivery and validate performance at no cost SAN FRANCISCO and NEW YORK, April 23, 2014 /PRNewswire/ -- BrightRoll, the only independent and unified programmatic video advertising platform, today announced agreements with comScore and Nielsen to bring sophisticated measurement tools and insights to the digital video advertising industry. Integrated into the BrightRoll...

2014-04-23 08:39:09

Reveal 3.0 Monitors All Television Viewing With Second-by-Second Measurement and Next-Day Reporting DULLES, Va., April 23, 2014 /PRNewswire/ -- FourthWall Media® a leading provider of cable platform technology and the largest independent source of set-top box viewing data, announced today the availability of Reveal 3.0, a major advancement in reporting on television viewership data down to the second. Reveal 3.0 is being made commercially available through FourthWall's MassiveData®...


Word of the Day
lambent
  • Licking.
  • Hence Running along or over a surface, as if in the act of licking; flowing over or along; lapping or bathing; softly bright; gleaming.
This word comes the Latin 'lambere,' to lick.
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