Latest Nielsen ratings Stories
--KOSA-TV, Odessa Becomes Newest Station to Benefit From Rentrak's TV Ratings Currency-- PORTLAND, Ore., May 15, 2013 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in multi-screen media measurement serving the advertising, television and movie industries, today announced a multi-year local TV ratings contract with ICA Broadcasting for its CBS-affiliate, KOSA-TV and MyTV affiliate, NOSA-TV, Odessa, Texas. The new contract makes Odessa the 11(th) client market in Texas to...
Outcast Uses Nielsen IMS and Nielsen On Location to Give Media Buyers and Planners Deeper Insights and More Effective Reach to Key Audiences via Video Advertising at the Pump SANTA MONICA, Calif., April 25, 2013 /PRNewswire/ -- Outcast Media, the largest television network at the pump with over 18,000 screens across over 118 DMAs, announced today the expansion of its relationship with Nielsen and the release of an Outcast-specific Nielsen IMS model, that enables agencies and brands...
--Premier Local Agency to Take Advantage of Rentrak's TV Ratings Service-- PORTLAND, Ore., April 22, 2013 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in multi-screen media measurement serving the advertising, television and movie industries, today announced a multi-year Station View Essentials contract with PlattForm, a leading marketing and enrollment solutions provider for the postsecondary education industry. Named the top Kansas City-based advertising agency by the Kansas...
Leveraging Nielsen Online Campaign Ratings(TM), Collider Launches Predictive Solution to Bridge Publishers' Precision Marketing Data and Nielsen Audience Verification AUSTIN, Texas, April 16, 2013 /PRNewswire/ -- Collider --a technology provider that maximizes cross-device media value for publishers--announced today that it has developed a predictive targeting solution that enables publishers to more efficiently deliver audience guaranteed campaigns as measured by Nielsen Online...
"The ACM Awards" Top Sunday with Largest Audience Since 1998, Best Households and A18-49 Since 2001 and Best A25-54 Since 2000 NEW YORK, April 8, 2013 /PRNewswire/ -- The 48th ANNUAL ACADEMY OF COUNTRY MUSIC AWARDS led CBS to a Sunday night victory as the night's top program in viewers and demographics with the event's highest measures in viewers since 1998, in households and adults 18-49 since 2001, and in adults 25-54 since 2000, according to Nielsen preliminary live plus same...
Findings Indicate that Correlation Strengthens Over the Course of a Show's Season NEW YORK, March 20, 2013 /PRNewswire/ -- A new study by Nielsen and SocialGuide confirms the relationship between Twitter and TV ratings. In addition to analyzing Tweets about live TV, the study compared the impact of Twitter against a number of key variables in order to gauge the strength of the relationship of Twitter with ratings. In evaluating the Fall 2012 premiere and midseason program ratings of...
DENVER, March 18, 2013 /PRNewswire/ -- World Fishing Network (WFN), the leading entertainment destination and digital resource for anglers throughout North America, has engaged Rentrak (NASDAQ: RENT), the leader in multi-screen media measurement serving advertising, television and movie industries, to provide TV ratings and audience measurement information in the U.S. market. "WFN is excited to be working with Rentrak, a leader in the TV ratings space," said Keri Mahe, Vice...
LONDON, February 26, 2013 /PRNewswire/ -- The Cambodian Broadcasting Service has awarded Kantar Media a two year contract for television audience research. The contract, which will begin this year, extends Kantar Media's footprint for audience research to 62 countries worldwide including eight Asian Pacific countries (Australia, China, Cambodia, New Zealand, the Philippines, Singapore, South Korea and Vietnam). Kantar Media will record the television viewing habits of...
PORTLAND, Ore., Feb. 21, 2013 /PRNewswire/ -- Rentrak Corporation (NASDAQ: RENT), the leader in multi-screen media measurement serving the advertising, television and movie industries, today announced a StationView Essentials contract with Yaffe Deutser, a leading professional services firm that delivers improved performance for organizations through strategic, organizational and demand generation services. Under the agreement, Yaffe Deutser will be using Rentrak's TV ratings...
PORTLAND, Ore., Feb. 19, 2013 /PRNewswire/ -- Rentrak (NASDAQ: RENT), who precisely measures movies and TV everywhere, today announced the release of a Total Audience Viewing Report which combines DVR and video-on-demand (VOD) viewership information with that of the live TV audience. The exclusive report shows the percentage of increased viewing from the total audience for all ad-supported prime time network and cable programs over seven, 14 and 28 days. Previously, no report had...
