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Latest Nielsen ratings Stories

2014-10-20 08:40:52

Survey Indicates Despite Rapid Change, TV Set Still Sits at Center of the Digital Home BOSTON, Oct. 20, 2014 /PRNewswire/ -- Hill Holliday, one of the nation's largest marketing agencies, today released the results of research projects conducted to examine shifting attitudes toward television, issued to coincide with the 4th annual Hill Holliday TVnext? Summit. http://photos.prnewswire.com/prnvar/20141020/152993LOGO Despite the proliferation of devices consumers have available...

2014-10-13 08:25:30

Nielsen to deliver IAB Australia's new digital measurement blueprint NEW YORK, Oct. 13, 2014 /PRNewswire/ -- Nielsen has been chosen by the Interactive Advertising Bureau (IAB Australia) as the preferred supplier for the digital measurement currency that is used for the planning, buying and reporting of digital audiences in Australia. Nielsen is currently the preferred supplier and this selection extends this existing relationship to 2018. Monique Perry, Head of Nielsen's Media...

2014-10-08 12:24:35

TV Audience and MovieGoers Segmenting Improve Ad Campaign Precision IRVINE, Calif., Oct. 8, 2014 /PRNewswire/ -- Specific Media has expanded its multi-year strategic collaboration with Nielsen to integrate new sets of audience and segmentation data into its digital advertising offerings. The advanced data enhances advertisers' ability to create and deliver online campaigns precisely aligned with consumer behaviors. Key capabilities of the expanded collaboration include: -- Nielsen Movie...

2014-10-06 23:04:33

Market Size - $128.3 million in 2013, Market Growth - CAGR of 12.7%, Market Trends - Shift towards installation of dual channel DVRs. View full report with TOC - http://www.grandviewresearch.com/industry-analysis/car-dvr-market San Francisco, California (PRWEB) October 06, 2014 The North America car DVR market is expected to reach USD 183.7 million by 2016, according to a new study by Grand View Research, Inc. Increased instances of accidents in the U.S. which has led to the need for...

2014-09-30 08:27:35

Two Sources Show that Mall Traffic in High End Shopping Centers has Remained Stable for the Past Four Years NEW YORK, Sept. 30, 2014 /PRNewswire/ -- Adspace Networks Inc., the largest digital place-based video network in the country, will now rely solely on Nielsen's On Location data to track monthly traffic trends for its mall network. Previously, Adspace Networks used ShopperTrak's National Retail Traffic Index (NRTI) for mall property traffic data trends. With the NRTI being...

2014-09-15 12:24:12

NEW YORK, Sept. 15, 2014 /PRNewswire/ -- In celebration of Hispanic Heritage Month, Nielsen, a leading global provider of consumer information and insights, today announced its series of video vignettes celebrating the Hispanic consumer. The Conscious Consumer vignettes feature Hispanics from diverse backgrounds speaking about how they combine their power as consumers with their heritage to create a meaningful impact in their respective communities. Nielsen defines a conscious...

2014-09-10 08:40:47

Invites Industry to Increase Transparency Around Digital Ad Quality with Adtricity(TM) NEW YORK, Sept. 10, 2014 /PRNewswire/ -- Vindico® is taking a major step in improving digital ad quality across the ecosystem by offering its Adtricity(TM) for Publishers viewability and verification tool to all digital publishers at no cost. Vindico is inviting digital publishers to join the drive for improved ad placement quality and provide advertisers with quality ratings for their inventory...

2014-09-05 12:22:40

Starcom MediaVest is the first user of Nielsen's in-app mobile ad audience measurement through TubeMogul's video buying software EMERYVILLE, Calif., Sept. 5, 2014 /PRNewswire/ -- TubeMogul (NASDAQ: TUBE), the leading enterprise software company for digital branding, has been named a certified partner of Nielsen's Mobile Online Campaign Ratings (OCR). Starcom MediaVest is the first client to use the reporting through TubeMogul. The accreditation is the result of rigorous testing...

2014-08-19 16:24:22

NEW ROCHELLE, N.Y., Aug. 19, 2014 /PRNewswire/ -- Black subscribers have long been some of pay TV's best customers. Among the highest spenders on home TV, Internet, and phone services, Black households are the most likely to subscribe to digital add-ons like DVR, HD, and premium channels. But recently-released data from Horowitz's 2014 FOCUS African America study indicate that Blacks, along with other multicultural audiences, are more likely than their White counterparts to consider...

2014-08-18 08:25:53

Adds nearly 1 million new cable set-top-box households CINCINNATI and DULLES, Va., Aug. 18, 2014 /PRNewswire/ -- Nielsen Catalina Solutions (NCS), the leader in helping consumer packaged goods (CPG) advertisers improve return on advertising spend by linking what consumers watch with what they buy, announced an agreement with FourthWall Media®, the largest independent source of cable set-top box data. With access to FourthWall Media's anonymous TV viewing data, Nielsen Catalina...


Word of the Day
bellycheer
  • Good cheer; viands.
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The word 'bellycheer' may come from 'belle cheer', "good cheer".
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