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Latest Nielsen ratings Stories

2014-09-15 12:24:12

NEW YORK, Sept. 15, 2014 /PRNewswire/ -- In celebration of Hispanic Heritage Month, Nielsen, a leading global provider of consumer information and insights, today announced its series of video vignettes celebrating the Hispanic consumer. The Conscious Consumer vignettes feature Hispanics from diverse backgrounds speaking about how they combine their power as consumers with their heritage to create a meaningful impact in their respective communities. Nielsen defines a conscious...

2014-09-10 08:40:47

Invites Industry to Increase Transparency Around Digital Ad Quality with Adtricity(TM) NEW YORK, Sept. 10, 2014 /PRNewswire/ -- Vindico® is taking a major step in improving digital ad quality across the ecosystem by offering its Adtricity(TM) for Publishers viewability and verification tool to all digital publishers at no cost. Vindico is inviting digital publishers to join the drive for improved ad placement quality and provide advertisers with quality ratings for their inventory...

2014-09-05 12:22:40

Starcom MediaVest is the first user of Nielsen's in-app mobile ad audience measurement through TubeMogul's video buying software EMERYVILLE, Calif., Sept. 5, 2014 /PRNewswire/ -- TubeMogul (NASDAQ: TUBE), the leading enterprise software company for digital branding, has been named a certified partner of Nielsen's Mobile Online Campaign Ratings (OCR). Starcom MediaVest is the first client to use the reporting through TubeMogul. The accreditation is the result of rigorous testing...

2014-08-19 16:24:22

NEW ROCHELLE, N.Y., Aug. 19, 2014 /PRNewswire/ -- Black subscribers have long been some of pay TV's best customers. Among the highest spenders on home TV, Internet, and phone services, Black households are the most likely to subscribe to digital add-ons like DVR, HD, and premium channels. But recently-released data from Horowitz's 2014 FOCUS African America study indicate that Blacks, along with other multicultural audiences, are more likely than their White counterparts to consider...

2014-08-18 08:25:53

Adds nearly 1 million new cable set-top-box households CINCINNATI and DULLES, Va., Aug. 18, 2014 /PRNewswire/ -- Nielsen Catalina Solutions (NCS), the leader in helping consumer packaged goods (CPG) advertisers improve return on advertising spend by linking what consumers watch with what they buy, announced an agreement with FourthWall Media®, the largest independent source of cable set-top box data. With access to FourthWall Media's anonymous TV viewing data, Nielsen Catalina...

2014-08-12 16:25:01

ALEXANDRIA, Va., Aug. 12, 2014 /PRNewswire/ -- Today, Targeted Victory announced the release of audience based television buying through their self-service advertising platform, Targeted Engagement. Audience based television buying combines offline political data with set top box viewing data to maximize impressions to your target audience in the most cost effective way. With a minimum buy of only $15,000, Targeted Engagement automates the entire process of audience targeting,...

2014-07-29 12:29:41

WALTHAM, Mass., July 29, 2014 /PRNewswire/ -- Affectiva, the global leader in emotion analytics and insights, today announced that Tom Butler will be joining the company as its chief revenue officer, reporting to Nick Langeveld, president and chief executive officer. http://photos.prnewswire.com/prnvar/20140729/130765 Butler will lead Affectiva's continued expansion in delivering consumer emotion insights to media, agencies and brands. The company has set the standard for...

Privacy Advocates Leery Of New Facebook-Nielsen Partnership
2014-07-15 12:22:12

Alan McStravick for redOrbit.com - Your Universe online Nielsen is leveraging an expanded partnership with Facebook to learn more about the age and gender of viewers on mobile devices. In an ever more connected age, one could not be faulted for thinking that one of the last bastions of privacy would be in their television viewing. The announcement today of a new partnership between Nielsen and Facebook, however, is just another example of how our privacy is being systematically...

2014-06-24 12:25:01

SEASIDE, Calif., June 24, 2014 /PRNewswire/ -- Audiences self-selecting into personal preference video through multiple device access points will watch 47.8 billion hours of programming in 2014, or 9.2% in equivalent TV viewing time, according to a publisher, site, aggregator and hosted network library share analytics report by AccuStream Research. The report, Virtual Video Viewing 2014 - 2017: User Demand and Exhibition Transition, builds out multi-year forecasts, methodically...

2014-06-17 20:23:36

PORTLAND, Ore., June 17, 2014 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in precisely measuring movies and TV everywhere, today announced it has redefined the terms for its national and local television measurement services. Rentrak previously referred to its national and local TV measurement services as "census-like." In the future, after consultation with the Media Rating Council, which asked Rentrak to eliminate the phrase "census-like," we will call these services...


Word of the Day
cruet
  • A vial or small glass bottle, especially one for holding vinegar, oil, etc.; a caster for liquids.
This word is Middle English in origin, and ultimately comes from the Old French, diminutive of 'crue,' flask.
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