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Latest Nielsen ratings Stories

2014-04-28 08:26:25

- Full-Service Agency Subscribes to Rentrak Nationally for Improved Targeting - PORTLAND, Ore., April 28, 2014 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in precisely measuring movies and TV everywhere, today announced a new national television ratings contract with Hill Holliday, the nation's 14(th) largest ad agency. Hill Holliday will utilize Rentrak's national television currency to provide its clients deeper insight into television usage and tools for precisely...

2014-04-23 08:41:25

Integrated audience measurement data enhances end-to-end campaign workflow; enables advertisers to maximize in-target delivery and validate performance at no cost SAN FRANCISCO and NEW YORK, April 23, 2014 /PRNewswire/ -- BrightRoll, the only independent and unified programmatic video advertising platform, today announced agreements with comScore and Nielsen to bring sophisticated measurement tools and insights to the digital video advertising industry. Integrated into the BrightRoll...

2014-04-23 08:39:09

Reveal 3.0 Monitors All Television Viewing With Second-by-Second Measurement and Next-Day Reporting DULLES, Va., April 23, 2014 /PRNewswire/ -- FourthWall Media® a leading provider of cable platform technology and the largest independent source of set-top box viewing data, announced today the availability of Reveal 3.0, a major advancement in reporting on television viewership data down to the second. Reveal 3.0 is being made commercially available through FourthWall's MassiveData®...

2014-04-03 12:27:01

Acquisition Complements Company's Entertainment Data Business, Positions Zap2it as a Premier Destination for TV Fans and Hollywood Insiders PALO ALTO, Calif., April 3, 2014 /PRNewswire/ -- Tribune Digital Ventures, the technology and innovation arm of Tribune Company, today announced it has agreed to acquire TV by the Numbers, a leading research and editorial resource dedicated to the analysis of TV ratings data and network programming news from Hollywood. Terms of the transaction...

2014-03-26 08:24:50

--Bonten Media Goes All-in with Rentrak by Adding Local TV Ratings Across Its 13 Television Stations in Eight Markets-- PORTLAND, Ore., March 26, 2014 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in precisely measuring movies and TV everywhere, today announced a long-term, group-wide, local TV ratings expansion with Bonten Media across their 13 stations in eight markets. "We started working with Rentrak a few years ago in Tri-Cities, TN/VA and have learned to appreciate the...

2014-03-25 08:25:37

Partnership to Result in Industry's Largest Single-Source, Passively Captured, Cross-Media Panel of Opt-In Participants SAN FRANCISCO, March 25, 2014 /PRNewswire/ -- Symphony Advanced Media (SymphonyAM), the technology leader in passively captured cross-platform media measurement, is announcing today a new partnership with TiVo Research and Analytics, Inc. (a wholly-owned subsidiary of TiVo Inc. [NASDAQ: TIVO]), the pioneer in delivering insights from single-source matching of...

2014-03-24 12:26:08

Social Media Twice as Effective in Attracting Viewers to New vs. Existing Shows NEW YORK, March 24, 2014 /PRNewswire/ -- One of every six times a viewer is watching primetime TV, that viewer also is using social media, according to a Council for Research Excellence (CRE) study. About half of social media activity while users are watching TV relates to the TV programming. Social media appeared twice as effective for attracting viewers to new shows (6.8%) as returning shows (3.3%). Social...

2014-03-18 12:29:01

National Study Shows Popularity of TV Shows and Desire to Download Current Content Among High-Value Subscribers SHERMAN OAKS, Calif., March 18, 2014 /PRNewswire/ -- Television shows are the most watched type of video, and are a top content choice on alternate screens, according to research released by Vubiquity. In addition, a majority of video service subscribers found the ability to download current TV content to a tablet appealing. A national sample of 1,600 consumers...

2014-03-11 08:24:46

--Partnership Will Link i360's Voter Segments to Rentrak's Ratings to Lead to the Development of More Effective Campaign Strategies-- PORTLAND, Ore., March 11, 2014 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in precisely measuring movies and TV everywhere, today announced a partnership with i360, the leading data and technology resource for the pro-free-market political and advocacy community, to provide insights into political audiences by integrating 18 segments of actual...

2014-03-03 12:25:49

- Introduces bi-directional cross-screen TV and video planning, buying, audience optimization and reporting within a single platform NEW YORK, March 3, 2014 /PRNewswire/ -- Videology--one of the world's largest video advertising platforms--today announced a direct integration of Nielsen TV data that will allow true cross-screen planning, buying and measurement across linear television and online video. This integration is the first of its kind for creating a unified solution where advertisers...


Word of the Day
mallemaroking
  • Nautical, the visiting and carousing of sailors in the Greenland ships.
This word is apparently from a confusion of two similar Dutch words: 'mallemerok,' a foolish woman, and 'mallemok,' a name for some persons among the crew of a whaling vessel.