Latest Nielsen ratings Stories
Invites Industry to Increase Transparency Around Digital Ad Quality with Adtricity(TM) NEW YORK, Sept.
Starcom MediaVest is the first user of Nielsen's in-app mobile ad audience measurement through TubeMogul's video buying software EMERYVILLE, Calif., Sept.
NEW ROCHELLE, N.Y., Aug. 19, 2014 /PRNewswire/ -- Black subscribers have long been some of pay TV's best customers.
Adds nearly 1 million new cable set-top-box households CINCINNATI and DULLES, Va., Aug.
ALEXANDRIA, Va., Aug.
WALTHAM, Mass., July 29, 2014 /PRNewswire/ -- Affectiva, the global leader in emotion analytics and insights, today announced that Tom Butler will be joining the company as its chief revenue
In an ever more connected age, one could not be faulted for thinking that one of the last bastions of privacy would be in their television viewing. The announcement today of a new partnership between Nielsen and Facebook, however, is just another example of how our privacy is being systematically sacrificed in favor of continued user commoditization.
SEASIDE, Calif., June 24, 2014 /PRNewswire/ -- Audiences self-selecting into personal preference video through multiple device access points will watch 47.8 billion hours of programming in 2014,
PORTLAND, Ore., June 17, 2014 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in precisely measuring movies and TV everywhere, today announced it has redefined the terms for its national
What Rentrak has done for broadcast political campaigns utilizing its television viewing audience, it is now poised to execute in the current digital election cycle. ALEXANDRIA, Va.,