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Latest Nielsen ratings Stories

2014-06-17 20:23:36

PORTLAND, Ore., June 17, 2014 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in precisely measuring movies and TV everywhere, today announced it has redefined the terms for its national and local television measurement services. Rentrak previously referred to its national and local TV measurement services as "census-like." In the future, after consultation with the Media Rating Council, which asked Rentrak to eliminate the phrase "census-like," we will call these services...

2014-05-28 12:26:00

What Rentrak has done for broadcast political campaigns utilizing its television viewing audience, it is now poised to execute in the current digital election cycle. ALEXANDRIA, Va., May 28, 2014 /PRNewswire/ -- Targeted Victory is proud to announce that for the first time ever it has contracted with Rentrak to layer Rentrak TV voter viewing information into Targeted Victory's voter data segments in Audience Exchange. Rentrak has recently helped broadcast political campaigns by...

2014-05-20 08:26:40

--Industry Leading Agency to Exclusively Use Rentrak's Local Television Service in All Markets-- PORTLAND, Ore., May 20, 2014 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in precisely measuring movies and TV everywhere, today announced a contract expansion with The Yaffe Group, a leading professional services firm. With the new agreement, The Yaffe Group will completely replace its sample-based measurement service with Rentrak's local television currency, which it has used...

2014-04-30 08:29:51

Advertisers in Viamedia advertising markets will be able to use placemedia Local Engage to plan, place, distribute copy and generate reporting NEW YORK, April 30, 2014 /PRNewswire/ -- placemedia, the fully-automated national programmatic TV advertising exchange, today announced a new solution for local spot advertisers. The new platform, called Local Engage, is an easy-to-use online platform that lets local advertisers use third party data sets to plan, buy, traffic, track and...

2014-04-28 08:26:25

- Full-Service Agency Subscribes to Rentrak Nationally for Improved Targeting - PORTLAND, Ore., April 28, 2014 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in precisely measuring movies and TV everywhere, today announced a new national television ratings contract with Hill Holliday, the nation's 14(th) largest ad agency. Hill Holliday will utilize Rentrak's national television currency to provide its clients deeper insight into television usage and tools for precisely...

2014-04-23 08:41:25

Integrated audience measurement data enhances end-to-end campaign workflow; enables advertisers to maximize in-target delivery and validate performance at no cost SAN FRANCISCO and NEW YORK, April 23, 2014 /PRNewswire/ -- BrightRoll, the only independent and unified programmatic video advertising platform, today announced agreements with comScore and Nielsen to bring sophisticated measurement tools and insights to the digital video advertising industry. Integrated into the BrightRoll...

2014-04-23 08:39:09

Reveal 3.0 Monitors All Television Viewing With Second-by-Second Measurement and Next-Day Reporting DULLES, Va., April 23, 2014 /PRNewswire/ -- FourthWall Media® a leading provider of cable platform technology and the largest independent source of set-top box viewing data, announced today the availability of Reveal 3.0, a major advancement in reporting on television viewership data down to the second. Reveal 3.0 is being made commercially available through FourthWall's MassiveData®...

2014-04-03 12:27:01

Acquisition Complements Company's Entertainment Data Business, Positions Zap2it as a Premier Destination for TV Fans and Hollywood Insiders PALO ALTO, Calif., April 3, 2014 /PRNewswire/ -- Tribune Digital Ventures, the technology and innovation arm of Tribune Company, today announced it has agreed to acquire TV by the Numbers, a leading research and editorial resource dedicated to the analysis of TV ratings data and network programming news from Hollywood. Terms of the transaction...

2014-03-26 08:24:50

--Bonten Media Goes All-in with Rentrak by Adding Local TV Ratings Across Its 13 Television Stations in Eight Markets-- PORTLAND, Ore., March 26, 2014 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in precisely measuring movies and TV everywhere, today announced a long-term, group-wide, local TV ratings expansion with Bonten Media across their 13 stations in eight markets. "We started working with Rentrak a few years ago in Tri-Cities, TN/VA and have learned to appreciate the...

2014-03-25 08:25:37

Partnership to Result in Industry's Largest Single-Source, Passively Captured, Cross-Media Panel of Opt-In Participants SAN FRANCISCO, March 25, 2014 /PRNewswire/ -- Symphony Advanced Media (SymphonyAM), the technology leader in passively captured cross-platform media measurement, is announcing today a new partnership with TiVo Research and Analytics, Inc. (a wholly-owned subsidiary of TiVo Inc. [NASDAQ: TIVO]), the pioneer in delivering insights from single-source matching of...


Word of the Day
caparison
  • A cloth or covering, more or less ornamented, laid over the saddle or furniture of a horse, especially of a sumpter-horse or horse of state.
  • Clothing, especially sumptuous clothing; equipment; outfit.
  • To cover with a caparison, as a horse.
  • To dress sumptuously; adorn with rich dress.
This word ultimately comes from the Medieval Latin 'cappa,' cloak.
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