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Latest Nielsen ratings Stories

2014-03-25 08:25:37

Partnership to Result in Industry's Largest Single-Source, Passively Captured, Cross-Media Panel of Opt-In Participants SAN FRANCISCO, March 25, 2014 /PRNewswire/ -- Symphony Advanced Media (SymphonyAM), the technology leader in passively captured cross-platform media measurement, is announcing today a new partnership with TiVo Research and Analytics, Inc. (a wholly-owned subsidiary of TiVo Inc. [NASDAQ: TIVO]), the pioneer in delivering insights from single-source matching of...

2014-03-24 12:26:08

Social Media Twice as Effective in Attracting Viewers to New vs. Existing Shows NEW YORK, March 24, 2014 /PRNewswire/ -- One of every six times a viewer is watching primetime TV, that viewer also is using social media, according to a Council for Research Excellence (CRE) study. About half of social media activity while users are watching TV relates to the TV programming. Social media appeared twice as effective for attracting viewers to new shows (6.8%) as returning shows (3.3%). Social...

2014-03-18 12:29:01

National Study Shows Popularity of TV Shows and Desire to Download Current Content Among High-Value Subscribers SHERMAN OAKS, Calif., March 18, 2014 /PRNewswire/ -- Television shows are the most watched type of video, and are a top content choice on alternate screens, according to research released by Vubiquity. In addition, a majority of video service subscribers found the ability to download current TV content to a tablet appealing. A national sample of 1,600 consumers...

2014-03-11 08:24:46

--Partnership Will Link i360's Voter Segments to Rentrak's Ratings to Lead to the Development of More Effective Campaign Strategies-- PORTLAND, Ore., March 11, 2014 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in precisely measuring movies and TV everywhere, today announced a partnership with i360, the leading data and technology resource for the pro-free-market political and advocacy community, to provide insights into political audiences by integrating 18 segments of actual...

2014-03-03 12:25:49

- Introduces bi-directional cross-screen TV and video planning, buying, audience optimization and reporting within a single platform NEW YORK, March 3, 2014 /PRNewswire/ -- Videology--one of the world's largest video advertising platforms--today announced a direct integration of Nielsen TV data that will allow true cross-screen planning, buying and measurement across linear television and online video. This integration is the first of its kind for creating a unified solution where advertisers...

2014-03-03 08:26:53

--CBS Owned and Operated TV Stations Partner with Rentrak in Dallas, Miami, Minneapolis and Pittsburgh-- PORTLAND, Ore., March 3, 2014 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in precisely measuring movies and TV everywhere, today announced a local TV ratings contract with CBS Television Stations for seven stations, which include KTVT (CBS) and KTXA (IND), Dallas-Ft. Worth; WCCO (CBS), Minneapolis-St. Paul; WFOR (CBS) and WBFS (MyNetworkTV), Miami-Ft. Lauderdale; and KDKA...

2014-02-25 04:21:45

Precise new measuring system enables Indian broadcasters and brands to collect high-quality TV viewing data to better monetize consumer relationships MUMBAI, India, Feb. 25, 2014 /PRNewswire/ -- Civolution, the leading provider of technology and solutions for identifying, managing and monetizing content, today announced that the Indian Broadcast Audience Research Council (BARC) has contracted it to provide its watermarking technology to underpin one of the world's largest audience...

2014-01-29 20:23:23

DUBLIN, Ireland, January 30, 2014 /PRNewswire/ -- Research and Markets ( http://www.researchandmarkets.com/research/vvr72d/dont_give_up_on) has announced the addition of the "Don't Give Up on TV Everywhere Just Yet!" [http://www.researchandmarkets.com/research/vvr72d/dont_give_up_on ]report to their offering. <start_newscom> (Logo: http://photos.prnewswire.com/prnh/20130307/600769 ) Over the nearly five years that have passed since Comcast and Time Warner...

2014-01-16 08:24:03

--CBS Joins Growing List of Rentrak Subscribers-- PORTLAND, Ore., Jan. 16, 2014 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in multi-screen measurement, today announced a TV Essentials contract with CBS to use Rentrak's Advanced Demographics currency. The agreement, which also includes a subscription for CBS' sister network, CBS Sports Network, is a major advancement for Rentrak, showing continued growth in industry acceptance of its Advanced Demographic currency. CBS will...

2014-01-14 08:24:59

--Los Angeles Agency Subscribes to Rentrak's TV Ratings Currency in Multiple Major Markets-- PORTLAND, Ore., Jan. 14, 2014 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in precisely measuring movies and TV everywhere, today announced a multi-year StationView Essentials contract with Davis Elen Advertising. Davis Elen will adopt Rentrak's advanced targeting of local television campaigns in several Southern California and Northwest markets. Through Rentrak's detailed automotive...


Word of the Day
glogg
  • Scandinavian punch made of claret and aquavit with spices and raisins and orange peel and sugar.
This word comes from the Swedish 'glogg,' which is an alteration of 'glodgat,' mulled (wine).
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