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Last updated on April 18, 2014 at 5:48 EDT

Latest Nielsen ratings Stories

2014-01-16 08:24:03

--CBS Joins Growing List of Rentrak Subscribers-- PORTLAND, Ore., Jan. 16, 2014 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in multi-screen measurement, today announced a TV Essentials contract with CBS to use Rentrak's Advanced Demographics currency. The agreement, which also includes a subscription for CBS' sister network, CBS Sports Network, is a major advancement for Rentrak, showing continued growth in industry acceptance of its Advanced Demographic currency. CBS will...

2014-01-14 08:24:59

--Los Angeles Agency Subscribes to Rentrak's TV Ratings Currency in Multiple Major Markets-- PORTLAND, Ore., Jan. 14, 2014 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in precisely measuring movies and TV everywhere, today announced a multi-year StationView Essentials contract with Davis Elen Advertising. Davis Elen will adopt Rentrak's advanced targeting of local television campaigns in several Southern California and Northwest markets. Through Rentrak's detailed automotive...

2013-12-19 12:25:46

Gained Traction in Retail and Automotive NEW YORK, Dec. 19, 2013 /PRNewswire/ -- Adspace Digital Mall Network, the largest Nielsen measured digital place-based (DPb) video network, today announced record annual revenue growth of 37% for the full-year 2013. "This was an excellent year for Adspace, as we successfully established multiple strategic content partnerships, gained significant traction with retail and automotive advertisers, and increased our sales by 37 percent," said...

2013-12-19 08:24:01

New state-of-the-industry report points to retransmission consent rate agreements and digital offerings as generating substantial cash flows and investor confidence CHANTILLY, Va., Dec. 19, 2013 /PRNewswire/ -- As local television stations continue to generate substantial cash flows, investor confidence has risen, driving stock values up 185 percent in the first three quarters of 2013, according to a new state-of-the-industry report from BIA/Kelsey. Local Television Stations Profiles and...

2013-12-16 04:21:33

LONDON, December 16, 2013 /PRNewswire/ -- Medialogic Pakistan (Pvt) Ltd, the national TV ratings provider has announced a partnership with Kantar Media to enhance the TV audience measurement service in Pakistan. (Logo: http://photos.prnewswire.com/prnh/20130801/631117 ) Medialogic will deploy Kantar Media's Rapid Meter technology, phasing out the current DFM (Direct Frequency Measurement) technology supplied by GfK. First unveiled at the 2011 asi TV Symposium,...

2013-12-12 08:35:23

Agencies Now Able to Quantify Increased Reach and Efficiency with Adspace Digital Mall Network NEW YORK, Dec. 12, 2013 /PRNewswire/ -- Adspace Digital Mall Network, the largest Nielsen measured digital place-based video network, has released its new simulation for the Nielsen IMS Clear Decisions Media Planning System. This updated simulation model includes Adspace's expanded footprint to 206 malls (incorporating the addition of the 65 Simon properties' assets acquired in 2012)....

2013-11-18 08:25:11

MONTREAL, Nov. 18, 2013 /CNW Telbec/ - Seevibes, the Canadian leader in social TV audience measurement, expands beyond its borders with the acquisition of TvTweet, leader of social television measurement in France, and announces the opening of an office in France to jump-start its development in Europe. "The main goal for Seevibes is to help the media to better monetize the social network audience. To support this, we've created a standard of measurement that has already been...

2013-11-05 08:27:59

PORTLAND, Ore., Nov. 5, 2013 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in precisely measuring movies and TV everywhere, today announced a multi-year local TV ratings contract with Cordillera Communications for its four stations in Corpus Christi, which include KRIS (NBC), KRIS 2 (CW), KAJA (Telemundo-TV) and KDF (Independent). The new agreement makes Corpus Christi the 12(th) client market in Texas to adopt Rentrak's TV ratings currency, joining subscribers in Dallas,...

2013-10-29 12:24:37

NEW STRATEGY GENERATES STRING OF UPFRONT COMMITMENTS WITH MAJOR AGENCIES AND BRANDS INCLUDING CONAGRA FOODS NEW YORK, Oct. 29, 2013 /PRNewswire/ -- Screenvision, a national cinema advertising leader, today announced an extension of its relationship with Nielsen.Nielsen provides the measurement to support Screenvision's industry-first strategy of providing demo guarantees to Upfront advertisers. Screenvision is the only cinema advertising company posting their audience delivery...

2013-10-29 12:23:46

"The Michael J. Fox Show" Tops "The Crazy Ones" in Viewer Sentiment, "Sons of Anarchy" Liked More by Women CHICAGO, Oct. 29, 2013 /PRNewswire/ -- A new survey from STRATA, a media buying and selling software company, revealed that audience sentiment does not always align with traditional viewership and ratings data. As networks face more competition from cable channels and non-traditional mediums such as Netflix and Hulu, the fight to retain and grow an increasingly fragmented...