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Last updated on April 19, 2014 at 18:42 EDT

Latest Nielsen ratings Stories

2013-10-29 08:28:15

- Roanoke Agency Exclusively Uses Rentrak's TV Ratings Currency To Enhance Advertising Strategies - PORTLAND, Ore., Oct. 29, 2013 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in precisely measuring movies and TV everywhere, today announced a StationView Essentials contract with C Media Company in Roanoke, Va. C Media's clients will benefit from television viewing information from tens of thousands of homes in Norfolk-Portsmouth, Richmond-Petersburg, Roanoke-Lynchburg and...

2013-10-24 08:28:28

PORTLAND, Ore., Oct. 24, 2013 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in precisely measuring movies and TV everywhere, today announced it has expanded its measurement agreement with Outdoor Channel to include Rentrak's Advanced Demographics currency for automotive and retail shopping insights. As the first cable network to subscribe to Rentrak for its ratings currency, Outdoor Channel has utilized Rentrak's industry-leading TV measurement service to gain insight on...

2013-10-22 08:28:13

--Colorado Auto Group Subscribes to Rentrak's TV Ratings Currency in Multiple Markets-- PORTLAND, Ore., Oct. 22, 2013 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in precisely measuring movies and TV everywhere, today announced a StationView Essentials contract with Phil Long Dealership Group. Phil Long will adopt Rentrak's local TV ratings currency in Colorado Springs and Denver for planning, buying and posting local television campaigns. Through Rentrak's detailed automotive...

2013-10-17 08:27:10

Study validates network reach, provides comparable audience metric for media planners and advertisers NEW YORK, Oct. 17, 2013 /PRNewswire/ -- For the first time, The Newborn Channel has been added to Nielsen's Place-Based Video Network Audience Report (formerly known as the "Fourth Screen" Report), the only quarterly, multi-client syndicated audience report for digital place-based networks. The data, which measures audience exposures for video networks in out-of-home locations,...

2013-10-14 16:21:54

CBS Posts Biggest Lifts of Any Network in Both Viewers and Adults 18-49 LOS ANGELES, Oct. 14, 2013 /PRNewswire/ -- CBS posted the largest premiere week live plus 7-day DVR playback lifts of any network in viewers and key demographics, as the Network's series saw significant audience increases, according to Nielsen live plus 7-day ratings. Compared to L+7-day audience totals for last year, CBS was up +1% in viewers increasing its audience to 12.98 million viewers for the...

2013-10-08 16:22:53

NEW YORK, Oct. 8, 2013 /PRNewswire/ -- Local broadcast and cable ratings increasingly are falling outside the traditional 10% benchmark error range that has served as the mainstay used in advertising negotiations. This is according to new study findings which show random error in Nielsen diaries continues to grow. Currently, the relative error for total-day in all diary-only household ratings for all TV stations falls within the 10%-benchmark range just 11.3% of the time. The ratings...

2013-10-08 16:22:44

New Findings Further Reveal Different Characteristics of Respondents and Non-Respondents and Impact of Growing Numbers of Cell Phone-Only Homes NEW YORK, Oct. 8, 2013 /PRNewswire/ -- Increased movement from phone-based sampling to address-based sampling has improved television audience-sample frames. However, as evidenced by differential response rates in sampled homes, non-response bias cannot be completely resolved by weighting measures and remains a persistent challenge. This is among key...

2013-10-01 08:26:00

-Tampa Agency Adopts Rentrak's TV Ratings Currency To Enhance TV Campaign Effectiveness- PORTLAND, Ore., Oct. 1, 2013 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in precisely measuring movies and TV everywhere, today announced a StationView Essentials contract with Marshall Advertising, an independent advertising agency in Tampa, Fla. With Rentrak, Marshall Advertising will receive daily television viewing information for the Tampa-St. Petersburg market to gain a more precise...

2013-09-26 08:24:54

Targeting and Engaging Your Audience on Television is now easier than ever with "placemedia Engage" NEW YORK, Sept. 26, 2013 /PRNewswire/ -- placemedia, the new television advertising exchange, today announced "placemedia Engage," the industry's only fully-automated self-serve portal for television advertisers. The first of several planned products, placemedia Engage is an easy-to-use online platform that lets advertisers plan, place, buy, traffic, and track campaigns targeted at...

2013-09-26 08:24:26

--New Agreement Expands Partnership with LIN Media-- PORTLAND, Ore., Sept. 26, 2013 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in precisely measuring movies and TV everywhere, serving the advertising, television and movie industries, today announced a multi-year local TV ratings contract with LIN Media for WLUK-TV (FOX) and WCWF-TV (CW) in Green Bay, Wis. WLUK-TV and WCWF-TV will utilize Rentrak's local TV ratings currency, including the match of viewing to automotive...