Latest Nielsen ratings Stories
SAN MATEO, Calif., Aug. 16, 2012 /PRNewswire/ -- Adap.tv today announced Adap.tv Audience Unifier, a unified measurement and management system for media buying that allows advertisers to create more targeted, better optimized digital video ad campaigns by aligning those campaigns with the TV viewing behaviors of their target audiences. With Audience Unifier, media buyers gain immediate and direct access to powerful new audience data from Nielsen's cross-platform offering -...
NEW YORK, Aug. 9, 2012 /PRNewswire/ -- Videology--a digital video advertising platform and solutions provider--announced today the launch of a new TV Amplifier(SM) tool that will allow media planners to supplement an advertiser's television strategy with targeted digital video campaigns using a common set metrics. This announcement follows Nielsen's recent release of their online audience segments/TV viewing data, and allows advertisers to seamlessly access and utilize this data...
DG Customers will have the ability to plan, analyze and act on video campaign performance from a single dashboard New York City, NY (PRWEB) August 08, 2012 Nielsen, a provider of information and insights into what consumers watch and buy, and DG, a leading global advertising management and distribution platform, today announced a multi-year collaboration that lays the foundation for the joint development of cross-platform offerings, a major initiative for both industry leaders. DG will...
DULLES, Va., Aug. 6, 2012 /PRNewswire/ -- Today, FourthWall Media announced MassiveData(TM), a new division that combines unparalleled television viewing data with breakthrough data-mining technologies to produce audience analytics for television. The new division will deliver a suite of products and services aimed at helping its customers form more effective marketing and advertising strategies by finding the precise audiences they want to reach. (Logo:...
PORTLAND, Ore., Aug. 6, 2012 /PRNewswire/ -- Rentrak Corporation (NASDAQ: RENT), the leader in multi-screen media measurement serving the advertising, television and entertainment industries, today announced the company has signed a multi-year StationView Essentials contract with both WTVA (NBC) and WLOV (FOX) in Columbus-Tupelo-West Point, MS. These new partnerships bring the total number of Rentrak client stations to 182 across 41 local television ownership groups that are...
- Daytime viewing is almost four times the summer average - - Swimming continues to be most-watched sport reaching 7.5 million on the average day - - Youth viewing double that of Beijing 2008 - To tweet this release: http://bit.ly/OHlEll LONDON, England, Aug. 4, 2012 /CNW/ - Audiences for London 2012 continue to grow, with viewing up an impressive 89%* over Beijing 2008 during Days 4 - 6 compared to a 74% lead for Days 1-3. An average of 1.9 million viewers tuned in throughout...
NEW YORK, July 25, 2012 /PRNewswire/ -- CBS Outernet, a division of CBS Outdoor, announced today that it has signed a multi-year agreement with Arbitron Inc. (NYSE: ARB) to deliver audience estimates for its GameStop TV network. This new service will provide CBS Outernet with monthly audience estimates for the GameStop TV network among viewers aged six and older, and demonstrate the reach and frequency of its network to advertisers. The GameStop TV network is nationally deployed in...
NEW YORK, June 15, 2012 /PRNewswire/ -- TRA, Inc., the leading media and market research company, together with CBS, this week presented a comprehensive analysis of research from TRA's Media TRAnalytics® system that suggests multiple ways of increasing television advertising ROI by using purchaser data directly matched with set top box data. The findings were presented at the Advertising Research Foundation's (ARF) "Audience Measurement 7.0" event in New York. "While age/sex...
PORTLAND, Ore., June 7, 2012 /PRNewswire/ -- Rentrak Corporation (NASDAQ:RENT), the leader in multi-screen media measurement serving the advertising, television and entertainment industries, today announced it has entered into a landmark joint venture named Sinotrak with Sinomonitor, a leading consumer and media research company in the People's Republic of China. On June 1, the Chinese Government awarded Sinotrak a license to measure all forms of video screens from digital devices...
PORTLAND, Ore., June 6, 2012 /PRNewswire/ -- Rentrak Corporation (NASDAQ: RENT), the leader in multi-screen media measurement serving the advertising, television and entertainment industries, today announced that Empower MediaMarketing has chosen Rentrak StationView Essentials to aid in targeting, planning and buying television time for their clients. Empower MediaMarketing is one of the largest independent media agencies in the nation serving brands including U.S. Bank, Lasik Plus,...
