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Last updated on April 18, 2014 at 10:25 EDT

Latest Nielsen ratings Stories

2013-08-05 12:26:28

MCLEAN, Va., Aug. 5, 2013 /PRNewswire/ -- Gannett Broadcasting announced today that it is supporting the TVB position on local Live Plus Same Day ratings data. As TVB released, Live Plus Same Day ratings most closely approximates today's national C3 data, and should be the minimum ratings standard for local television viewing. "As consumers engage in more and more time-shifted viewing, we believe it is essential that our industry has the most reliable and accurate local viewing...

2013-08-05 08:24:21

--New Agreement Will Bring Rentrak's TV Ratings Currency to Eight Markets-- PORTLAND, Ore., Aug. 5, 2013 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in multiscreen media measurement serving the advertising, television and movie industries, today announced a multi-year StationView Essentials contract with Mediaocean's MBuy, which will use Rentrak's TV ratings currency in Chicago, Des Moines, Detroit, Grand Rapids, Indianapolis, Louisville, Milwaukee and St. Louis. MBuy's...

2013-08-01 08:28:01

--Texas Advertising Agency Signs Multi-Year StationView Essentials Contract For Rentrak's Local Currency-- PORTLAND, Ore., Aug. 1, 2013 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in multiscreen media measurement serving the advertising, television and movie industries, today announced a multi-year StationView Essentials contract with Griffin Wink, a full-service advertising agency in Lubbock, Texas. Griffin Wink will utilize Rentrak's local TV ratings currency to better...

2013-07-30 08:28:57

--Minority-Owned Agency Adopts Rentrak's TV Ratings Currency To Enhance Advertising Strategies-- PORTLAND, Ore., July 30, 2013 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in multiscreen measurement serving the advertising, television and movie industries, today announced a multi-year TV Essentials contract with Hispanic Group, an independent, minority-owned advertising agency with expert knowledge on reaching Latinos. With Rentrak, Hispanic Group will receive television...

2013-07-24 12:27:39

Latest Findings from Council for Research Excellence's "TV Untethered" Study Help Inform Measurement Best-Practices NEW YORK, July 24, 2013 /PRNewswire/ -- Mobile-TV viewers are more focused on TV content when viewed on their smartphones than on larger devices, according to new study findings. Viewers performed unrelated multi-tasking on other electronic devices during only 14% of the occasions on which they viewed TV programming on smartphones. This compared to 27% for tablet...

2013-07-22 08:24:04

--The PM Group Subscribes to Rentrak's TV Ratings Currency-- PORTLAND, Ore., July 22, 2013 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in multiscreen media measurement serving the advertising, television and movie industries, today announced a multi-year StationView Essentials contract with The PM Group, which will utilize Rentrak's local TV ratings currency, including its Polk Automotive Segmentation, to make more efficient advertising buys for its TV advertising clients....

2013-07-18 12:25:48

Live Plus Same Day Viewership Jumps from 13.53 Million Viewers to Nearly 20 Million with DVR Playback, VOD and Online Streaming LOS ANGELES, July 18, 2013 /PRNewswire/ -- The series premiere of UNDER THE DOME on CBS (NYSE: CBS), which averaged a live plus same day audience of 13.53 million viewers, has jumped to nearly 20 million viewers (19.86m) with inclusion of 7-Day DVR Playback, Video-on-Demand and online streaming. Live + 7 DVR playback for the June 24 premiere of UNDER THE...

2013-07-18 12:25:13

Live Plus Same Day Viewership Jumps from 13.53 Million Viewers to Nearly 20 Million with DVR Playback, VOD and Online Streaming LOS ANGELES, July 18, 2013 /PRNewswire/ -- The series premiere of UNDER THE DOME on CBS (NYSE: CBS), which averaged a live plus same day audience of 13.53 million viewers, has jumped to nearly 20 million viewers (19.85m) with inclusion of 7-Day DVR Playback, Video-on-Demand and online streaming. Live + 7 DVR playback for the June 24 premiere of UNDER THE...

2013-07-15 08:24:29

--Majority of TV Stations in Shreveport Now Use Rentrak Local TV Ratings-- PORTLAND, Ore., July 15, 2013 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in multiscreen measurement serving the advertising, television and movie industries, today announced a multi-year local TV ratings contract with two stations in Shreveport, La.: NBC affiliate KTBS-TV and CW affiliate, KPXJ-TV. The two stations will utilize Rentrak's local TV ratings currency, including the match of viewing to...

2013-07-10 08:23:17

--WTVI-PBS Charlotte Becomes Latest Station to Profit From Rentrak's TV Ratings Currency-- PORTLAND, Ore., July 10, 2013 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in multiscreen measurement serving the advertising, television and movie industries, today announced a multi-year local TV ratings contract with PBS affiliate WTVI in Charlotte, N.C. The new agreement makes WTVI-PBS the second station in Charlotte and the second PBS affiliate to use Rentrak's TV ratings currency....