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Latest Nielsen Stories

2014-07-29 12:29:41

WALTHAM, Mass., July 29, 2014 /PRNewswire/ -- Affectiva, the global leader in emotion analytics and insights, today announced that Tom Butler will be joining the company as its chief revenue officer, reporting to Nick Langeveld, president and chief executive officer. http://photos.prnewswire.com/prnvar/20140729/130765 Butler will lead Affectiva's continued expansion in delivering consumer emotion insights to media, agencies and brands. The company has set the standard for...

Privacy Advocates Leery Of New Facebook-Nielsen Partnership
2014-07-15 12:22:12

Alan McStravick for redOrbit.com - Your Universe online Nielsen is leveraging an expanded partnership with Facebook to learn more about the age and gender of viewers on mobile devices. In an ever more connected age, one could not be faulted for thinking that one of the last bastions of privacy would be in their television viewing. The announcement today of a new partnership between Nielsen and Facebook, however, is just another example of how our privacy is being systematically...

2012-08-08 23:00:03

DG Customers will have the ability to plan, analyze and act on video campaign performance from a single dashboard New York City, NY (PRWEB) August 08, 2012 Nielsen, a provider of information and insights into what consumers watch and buy, and DG, a leading global advertising management and distribution platform, today announced a multi-year collaboration that lays the foundation for the joint development of cross-platform offerings, a major initiative for both industry leaders. DG will...


Word of the Day
grass-comber
  • A landsman who is making his first voyage at sea; a novice who enters naval service from rural life.
According to the OED, a grass-comber is also 'a sailor's term for one who has been a farm-labourer.'