Latest Nielsen Stories
TruView Enables Precise Measurement of Mobile Ad Campaign Sales Results Using Credit/Debit Transaction Data to Determine Sales Lift San Mateo, Calif.
NEW YORK, Oct.
WALTHAM, Mass., July 29, 2014 /PRNewswire/ -- Affectiva, the global leader in emotion analytics and insights, today announced that Tom Butler will be joining the company as its chief revenue
In an ever more connected age, one could not be faulted for thinking that one of the last bastions of privacy would be in their television viewing. The announcement today of a new partnership between Nielsen and Facebook, however, is just another example of how our privacy is being systematically sacrificed in favor of continued user commoditization.
DG Customers will have the ability to plan, analyze and act on video campaign performance from a single dashboard New York City, NY (PRWEB) August 08, 2012