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Last updated on April 20, 2014 at 17:20 EDT

Latest NJOY Stories

2013-05-30 12:25:06

SCOTTSDALE, Ariz., May 30, 2013 /PRNewswire/ -- NJOY, America's number one electronic cigarette company, has announced that global music superstar and 13-time Grammy Award nominee Bruno Mars has joined the company as an investor. While the terms of the investment were not disclosed, Mars stated that he often uses NJOY's King product in place of traditional cigarettes and is convinced that it is a revolutionary alternative to cigarettes. (Photo:...

2012-07-18 10:26:18

SCOTTSDALE, Ariz., July 18, 2012 /PRNewswire/ -- Circle K has entered into a partnership with NJOY electronic cigarettes for chain-wide corporate store distribution in 3,100 US retail locations beginning in August 2012. Circle K has been an early leader in the e-cigarette category, and this newly formed partnership further strengthens NJOY's market-leading brand with products offered in almost 30,000 retail stores nationwide. "Circle K's focus on leadership brands that meet the...

2012-04-09 06:22:43

SCOTTSDALE, Ariz., April 9, 2012 /PRNewswire/ -- NJOY, America's most popular electronic cigarette brand, announced today that it has received a $20 million investment from Catterton Partners, the leading consumer-focused private equity firm. The investment, which is being made by Catterton Growth Partners, L.P., will be used to accelerate NJOY's brand awareness, growth and other business development opportunities. (Logo: http://photos.prnewswire.com/prnh/20120409/LA84080LOGO) "NJOY and...

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2010-12-09 05:49:28

A U.S. appeals court ruled on Tuesday that the federal government cannot block the sale or import of electronic cigarettes, and can only regulate "e-cigarettes" as tobacco products and not as drugs. The ruling by the three-judge appellate panel of the U.S. Court of Appeals for the D.C. Circuit angered tobacco activist groups, who view the ruling as a victory for the e-cigarette industry. The decision allows e-cigarette maker Sottera Inc. to begin importing its NJOY products.  NJOY has...