Latest Northstar Research Partners Stories
2012-06-11 02:23:39
TORONTO, June 11, 2012 /PRNewswire/ -- Northstar Research Partners, a leading market research consultancy, today released the results of an in-depth study that unlocks insights into how Canadian viewers across multiple demographics watch hockey and engage with advertisers during games. The study also explored the social and cultural importance of the game as well as the Stanley Cup Playoffs specifically. Findings include key takeaways regarding the effectiveness of...
