Latest Nurofen Stories
PARSIPPANY, N.J., June 16, 2011 /PRNewswire/ -- Woolite, leading laundry detergent brand of Reckitt Benckiser, today announced the launch of a new multi-million dollar marketing and advertising campaign called "The Torturer" featuring a TV ad directed by horror-film director and heavy metal musician Rob Zombie. The ad premieres today on Facebook.com/WooliteUS and will be broadcast in movie theaters on July 2 and on television starting mid-July through the end of the year. The campaign aims...
PARSIPPANY, N.J., June 16, 2011 /PRNewswire/ -- Veet®, the number one hair depilatory in the world(1), launches "28 Days of Beautiful" Facebook application -- a fun and unique way for consumers to engage with the brand, share beauty secrets, receive exclusive offers and discounts, and most importantly, get insider tips from the Veet Smooth Patrol -- a panel of three celebrity experts in the fields of fitness, fashion and beauty, respectively. The name of the application is a nod to the...
PARSIPPANY, N.J., June 10, 2011 /PRNewswire/ -- Consumer goods giant Reckitt Benckiser (RB) plc, a world leader in household, health and personal care (with U.S. headquarters in Parsippany, NJ) and parent of Clearasil, Lysol, Woolite and other iconic brands, announced today that it has appointed Chicago based market research company SymphonyIRI Group (SIG) in the US to supply both retail audit and panel data to their business. The Nielsen Company who previously supplied these services...
PARSIPPANY, N.J., April 19, 2011 /PRNewswire/ -- Reckitt Benckiser (RB), the leading global household, health and personal care company (with U.S. headquarters in Parsippany, NJ) and parent of Clearasil, Lysol, Woolite and other iconic brands, today announced the launch of UrbAN THRILL, an online free runner-themed game available today. The game, available on RB.com for free, allows users to mimic the fast-paced, risk-taking and dynamic environment of the FMCG company by completing free...
PARSIPPANY, N.J., March 24, 2011 /PRNewswire/ -- Reckitt Benckiser (RB) plc, a world leader in household, health and personal care (with U.S. headquarters in Parsippany, NJ) and parent of Clearasil, Lysol, Woolite and other iconic brands, is launching a multi-country, multi-million dollar campaign to create awareness for its corporate brand amongst graduates and people early on in their business careers. A global consumer products giant, RB is very similar to P&G, but until recently has...
PARSIPPANY, N.J., March 2, 2011 /PRNewswire/ -- Health experts recommend regular hand washing to help stop the spread of germs. However, many families do not suspect that the very germs they are washing away may be found on their soap pumps. To help consumers stay healthy this season, LYSOL® is introducing a new, sleek stainless steel-inspired LYSOL No-Touch(TM) Hand Soap System, a recently-named 2011 Product of the Year*. The new look not only makes hand washing easy and fun, it helps...
PARSIPPANY, N.J., Jan. 25, 2011 /PRNewswire/ -- Reckitt Benckiser (RB) plc, a world leader in household, health and personal care (with U.S. headquarters in Parsippany, NJ) and parent of Clearasil, Lysol, Woolite and other iconic brands, today announced its purchase of the LiceMD shampoo brand from Combe Incorporated. LiceMD is a pesticide-free, breakthrough treatment that helps control lice outbreaks without the use of toxins. Its primary ingredient is dimethicone, an effective...
NEW YORK, Nov. 15, 2010 /PRNewswire/ -- Reckitt Benckiser (RB) has named Euro RSCG Worldwide as its global creative agency of record for its Durex and Scholl brands. This news follows RB's recent acquisition of SSL and the addition of these two Powerbrands to the company's portfolio. The transition to Euro RSCG will happen over the coming 3-6 months. Euro RSCG was appointed the sole global creative agency for RB in 2006. Rakesh Kapoor, EVP, Category Development, Reckitt Benckiser said,...
PARSIPPANY, N.J., Aug. 19 /PRNewswire/ -- The Centers for Disease Control and Prevention (CDC)(1) and LYSOL(R) brand products are proud to announce the launch of the Ounce of Prevention Kids web site www.oopkids.com, an interactive site featuring educational activities designed to promote good health and hygiene. The web site was created in a continued effort to educate children and their parents about everyday and seasonal health and safety issues. The site is adapted from a children's...
AN INDUSTRY outsider was yesterday named as the new boss of private equity-owned EMI's recorded music division. Elio Leoni-Sceti, formerly European head at household goods giant Reckitt Benckiser, is the new chief executive of EMI Music. He has worked at Reckitt - whose products include Dettol, Nurofen and Finish dishwasher powder - for the past 16 years, but has never worked in the record industry. EMI's famous label's artist roster includes best-selling acts such as Coldplay, Kylie...
