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Latest Oat Stories

2011-05-19 17:25:00

PARSIPPANY, N.J., May 19, 2011 /PRNewswire/ -- Post Foods has revamped their marketing strategy joining forces with a variety of unexpected, yet like-minded companies including Old Navy, 24 Hour Fitness, GladWare and Sunsweet in an effort to increase awareness and drive trial of their respective brands. Through mutually beneficial partnerships formed and brokered by Post Foods' consumer promotions agency Eastwest Marketing Group, Post and its partners aim to provide consumers with...

2011-05-18 07:00:00

MINNEAPOLIS, May 18, 2011 /PRNewswire/ -- Malt-O-Meal Company has won the Industrial Environmental Achievement (IEA) Award in recognition of their outstanding contributions in waste minimization, pollution prevention, environmental compliance, and environmental stewardship. Awarded by the Central States Water Environment Association (CSWEA), the IEA Award is given to one industry per year and was established to recognize the acts of members and companies who are taking steps to increase...

2011-05-13 08:00:00

MINNEAPOLIS, May 13, 2011 /PRNewswire/ -- It takes 345 million pounds of paperboard to make a year's supply of cereal boxes - that's the weight of 734,747 jumbo jets! Through the new Bag The Box(TM) movement, Malt-O-Meal is out to change the way people think about their breakfast choices, and how products - such as cereal in a box - can affect the environment. To kick off the program, Malt-O-Meal has launched a website and blog devoted entirely to Bag The Box, where users can view...

2011-05-04 07:00:00

PETALUMA, Calif., May 4, 2011 /PRNewswire/ -- May is national Celiac Disease Awareness Month, and for those living with this condition, the market can be a daunting place with hours spent reading labels to avoid gluten. Gluten is an ingredient commonly found in grains such as wheat, barley and rye. The folks at Barbara's Bakery believe that those living with Celiac disease should have the freedom to choose delicious and nutritious cereals to kick start the day. Barbara's now offers three...

2011-04-07 11:29:00

PARSIPPANY, N.J., April 7, 2011 /PRNewswire/ -- Curtis Stone has partnered with Post Great Grains Cereal to spread his whole-food philosophy starting with breakfast, the most important meal of the day. In a national advertising campaign breaking this month, Stone shows that not all whole grain cereal flakes are created equal and talks about the importance of eating less-processed whole grains for better nutrition. Breakfast buffs and whole-foods enthusiasts are invited to join Curtis in...

2011-03-14 09:00:00

AUSTIN, Texas, March 14, 2011 /PRNewswire/ -- SXSW (Gdgt) -- Jesta Digital and Post Foods, LLC announced today the first original mobile content series, available on Bitbop, the commercial free, on-demand mobile TV service. The eight-episode original comedy series, directed by Drew Antzis of FunnyorDie.com fame, was written and produced by Omelet, an agency known for innovation and creativity. Beginning in April, more than 12 million Honey Bunches of Oats cereal boxes will offer free...

2011-03-09 10:03:00

LA JOLLA, Calif., March 9, 2011 /PRNewswire/ -- Kashi Company, the premier natural food and lifestyle company, today announced the launch of two new tasty foods that the whole family can enjoy: Kashi® Berry Blossoms(TM) cereal, a berry-kissed whole grain cereal, and Kashi® TLC® Cherry Vanilla Cereal Bars, the latest addition to the TLC family of wholesome snacks. Kashi Berry Blossoms cereal and Cherry Vanilla Cereal Bars deliver the...

2011-03-07 07:15:00

DAVIS, Calif., March 7, 2011 /PRNewswire/ -- Unlike any other energy bar, BRUBAR Energy Bars are primarily sweetened with all-natural barley malt. A lot of barley malt! Why? It's an excellent source of natural energy and the taste is a big hit with athletes and craft-brewed beer lovers as well. BRUBAR Energy Bars is the creation of Christian D'Souza, whose interest in brewing craft beer sparked the idea to merge two popular product categories: energy bars and craft beer. "Eating an energy...

2011-02-22 10:03:00

LA JOLLA, Calif., Feb. 22, 2011 /PRNewswire/ -- Kashi Company, the premier natural food and lifestyle company, today announced the addition of Kashi® Golden Goodness(TM) to its growing family of tasty, all natural foods. Kashi Golden Goodness cereal is a delicious combination of flakes and clusters the whole family will love. It features Kashi's unique Seven Whole Grain blend and sweet corn baked into light, toasty flakes and paired with crispy, clusters - all sweetened...

2011-02-17 14:17:00

CHICAGO, Feb. 17, 2011 /PRNewswire/ -- While recent research shows that risk of heart disease can actually appear as early as age nine, according to recent research published in the American Heart Association's (AHA) journal, Circulation, a new survey by The Quaker Oats Company* reveals that nearly two-thirds of Americans (61 percent) are unaware that risk factors for heart disease can begin before adulthood.(1) Quaker, a company dedicated to supporting heart health, wants to help...


Word of the Day
mallemaroking
  • Nautical, the visiting and carousing of sailors in the Greenland ships.
This word is apparently from a confusion of two similar Dutch words: 'mallemerok,' a foolish woman, and 'mallemok,' a name for some persons among the crew of a whaling vessel.