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Last updated on April 18, 2014 at 1:21 EDT

Latest OgilvyOne Stories

2014-03-21 23:03:58

Rakhshin Patel Elected as Jury Chairperson for the Local ECHO; Ajay Chandwani to Serve 3rd Term as DMAi Awards Chairperson. Gold Winners at DMAi will Enter Round 2 of the International ECHO; OgilvyOne Gets Creative Duties Delhi, India (PRWEB) March 21, 2014 The premier DMA International ECHO™ Awards Competition will be brought to India by DMAi paving way for the 3rd time in a row for Indian agencies to shine in the global arena. The international competition honors the world's best...

2010-11-01 11:39:00

NEW YORK, Nov. 1, 2010 /PRNewswire/ -- An in-depth ethnographic study of the social media habits of Blacksburg, VA, the first internet wired town in the world, demonstrates the power of consumer endorsed goods and services on sales, according to a study by OgilvyOne, New York. As a town of early adopters, the residents and businesses of Blacksburg are using geo-local services such as Foursquare, combined with Twitter, blogs and Facebook to deepen relationships with friends, neighbors and...

2010-07-15 08:47:00

SHANGHAI, July 15 /PRNewswire/ -- As the social media scene in China continues to attract mindboggling user numbers, ever increasing marketing dollars and new business ventures, an irreversible cultural shift has occurred. Modern Chinese society is now bound by a new sense of connectedness that has been enabled and inspired by the internet. At the same time a profound new spirit of 'sharing' has emerged as the essence of netizens' online lives. The "OgilvyOne Connected" research set out...

2010-06-21 09:31:00

CANNES, France, June 21 /PRNewswire/ -- Todd Herman, an international performance coaching and training expert from Edmonton, Canada, was today voted the World's Greatest Salesperson. Using real-time SMS voting, a live audience selected the winner during the OgilvyOne "Can you sell, or else?" seminar at the Cannes Lions International Advertising Festival. Mr Herman and the runners-up - Eric Polins, managing partner of a marketing consulting firm from Tampa, USA, and Lee Abbas, a former...

2010-06-04 07:46:00

NEW YORK, June 4 /PRNewswire/ -- A new integrated marketing campaign to launch Medco Pharmacy, from leading healthcare company Medco Health Solutions, Inc., begins this week promoting a smarter way for consumers to get their medicine. The new Medco Pharmacy brand will be introduced to consumers through an integrated marketing program, created by OgilvyOne, positioning the service as "The Obvious Choice." The campaign leverages Medco's pioneering advanced pharmacy model demonstrating...

2010-05-11 13:53:00

NEW YORK, May 11 /PRNewswire/ -- OgilvyOne, the digital and direct marketing agency of Ogilvy & Mather, has been named by Nestle Confections & Snacks as its digital and CRM agency of record for the WONKA® brand. Ogilvy will build on WONKA's existing digital consumer platforms and expand into new multiplatform channels. It will work across the WONKA brand portfolio, which includes such brand names as Sweet TARTS®, Spree®,...

2010-04-20 13:46:00

CHICAGO, April 20 /PRNewswire/ -- Award winning creative director and multidisciplinary marketing veteran David Hernandez, is rejoining Ogilvy & Mather in Chicago as Managing Director of OgilvyOne and Executive Creative Director of Ogilvy & Mather. David had previously worked at OgilvyOne from 2003 - 2009 before joining Tribal DDB in Chicago as Managing Director. "David is an exceptional digital leader who will be a great addition to our Chicago management team," said Jack Rooney,...

2010-02-09 13:38:00

NEW YORK, Feb. 9 /PRNewswire/ -- OgilvyOne announced today that Phil Buehler is joining the agency as Director of Experience Planning, and will partner with OgilvyOne Managing Director Harvey Kipnis and OgilvyOne Executive Creative Director Mat Zucker. He will report to Colin Mitchell, Joint Worldwide Planning Director of Ogilvy. Buehler joins OgilvyOne from Euro RSCG Worldwide where he was Chief Market Scientist, a role in which he oversaw the design and implementation of the agency's...

2009-06-16 07:13:00

CUPERTINO, California, June 16 /PRNewswire/ -- Mobixell, a leading provider of mobile advertising solutions, has been selected by Play, a 3G operator in Poland, to deploy Mobixell's Ad-It(TM) as the platform for its WAP channel. Play and Mobixell have trialled the new advertising service on Play's WAP portal. The campaign ran from March-April, during which time the operator ran 33 different advertising promotions, including a premium campaign designed by Ogilvy Poland to promote the new...

2009-03-05 15:49:00

CREATES NEW PARTNERSHIPS ACROSS OGILVY'S 360 OFFERING NEW YORK, March 5 /PRNewswire/ -- Ogilvy New York announced the appointment of Simon Pearce as Managing Director of Ogilvy & Mather Advertising and Harvey Kipnis as Managing Director of OgilvyOne, strengthening the leadership of the agency's advertising and one-to-one marketing disciplines. Both will report to Carla Hendra, Chairman of Ogilvy New York and CEO, Ogilvy North America. "In Harvey and Simon, we have gifted team leaders...