Latest Omnicom Group Stories
LONDON and PARIS, May 30, 2013 /PRNewswire/ -- Ketchum, a leading global communications consultancy, and maslansky + partners (m+p), the world's only research-driven messaging firm specializing exclusively in language strategy, today announced a joint venture based in London and Paris to serve clients across Europe and the EMEA region. Ketchum Maslansky EMEA will enrich the current service offering each firm provides its clients. In an era when people are bombarded by thousands of...
NEW YORK, May 29, 2013 /PRNewswire/ -- Global public relations leader Porter Novelli announced that Karen Ovseyevitz, partner, regional director of Porter Novelli's Latin American presence and co-managing director of Martec Porter Novelli in Mexico and Porter Novelli's Florida office, has been appointed president, Latin America, effective June 1, 2013. Ovseyevitz will be charged with developing Porter Novelli's Latin American presence; managing the growth of the agency's partner...
Nick Cannon to Receive the ADCOLOR® All-Star Award NEW YORK, May 29, 2013 /PRNewswire/ -- Honorees for the 2013 ADCOLOR Awards were announced last night at ADCOLOR LIVE! 2013. The event was streamed live from The Time Warner Center in New York City, and was hosted by fashion icon and stylist to the stars June Ambrose of Styled by June on VH1 and Film, TV and Broadway star Wilson Cruz. ADCOLOR LIVE! was sponsored by ADCOLOR, Time Warner and Publicis Group. ADCOLOR celebrates...
NEW YORK, May 29, 2013 /PRNewswire/ -- Ketchum, one of the world's leading public relations agencies, has been selected by Dallas-based Daisy Brand Cottage Cheese as its PR agency following a competitive pitch. Ketchum will support the brand's consumer and influencer outreach program through initiatives such as research and analytics, message development, local and national conference support, and digital and social media. "We selected Ketchum based on the agency's deep food...
Omnicom Agencies also recognized for their industry leading creative and strategic work by NA Effies, NY Festival, Webby's, Sabres, and Adweek NEW YORK, May 28, 2013 /PRNewswire/ -- Omnicom Group Inc. (NYSE:OMC) was a big winner at the recent North America Effie awards show, where it was ranked first among holding companies in the Effie Effectiveness Index. BBDO was also ranked one of the most effective agency networks. The Effies are the culmination of a number of top honors...
HONG KONG, May 28, 2013 /PRNewswire/ -- With urbanization fueling China's economic development, the country's growth continues to outpace that of all other regions in the world. This enormous opportunity has led Ketchum, one of the world's leading communications firms, to appoint a Greater China Executive Board to better respond to its clients' growing demands in this pivotal market and to sharpen its focus on client service and business development. The board is composed of seven...
Arnold Worldwide and Ketchum Appointed as Agency Partners DENVER, May 28, 2013 /PRNewswire/ -- Avocados from Mexico, Inc. (AFM, Inc.), the newly formed marketing agency dedicated to the Mexican avocado industry, is allocating $36 million to grow the category and propel the Avocados from Mexico brand. To implement this strategy, Tim O'Connor, CEO, AFM, Inc., will appoint Arnold Worldwide as integrated agency of record, and Ketchum as PR agency of record. Launching nationally beginning...
DENVER, May 23, 2013 /PRNewswire/ -- U.S. smartphone penetration is approximately 57 percent so it's no surprise that consumers are using their phones to assist with shopping needs. What's interesting is 16 percent of Hispanic shoppers are using their mobile device to make purchases compared to 12 percent of general market shoppers. This was revealed in the latest issue of The Checkout, an ongoing shopper behavior study conducted by The Integer Group(®) and M/A/R/C Research....
Pinpoints When and How Influence Will Encourage Action NEW YORK, May 22, 2013 /PRNewswire/ -- Global public relations leader Porter Novelli today announced the introduction of PN Influence Modeling, a proprietary offering which brings predictive, scientific rigor to communications program development in order to maximize tactical impact. PN Influence Modeling identifies which combination of content, delivery channels and stakeholders will have the best potential to influence a...
Pittsburgh Commemorates Milestone with Global Philanthropic Initiatives PITTSBURGH, May 22, 2013 /PRNewswire/ -- On this date in 1923, Ketchum, which is one of the world's largest communications firms, incorporated in Pittsburgh with three employees. Today Ketchum's nearly 3,000 colleagues around the world in 130 locations celebrate the firm's 90th anniversary, making it the longest-tenured public relations firm in the world. It will commemorate the milestone with a series of global...
