Latest Online advertising Stories
LIQWID® whitepaper on dayparting reveals that click rate metrics vary by time of day, day of week, frequency as well as length of viewability and must be measured against unique viewers, not impressions. Liqwid Dayparting uses viewer’s local time, which varies for each viewer, for content delivery rather than a single point of time applied to all viewers, based on server location. Las Vegas, NV (PRWEB) May 21, 2013 LIQWID®, a brand of LeftsnRights, Inc., today released a...
Video Ads Will Run Alongside Full Page & Banner Ads; Advertisers Gain a Unique "Mobile Takeover" Capability SAN FRANCISCO, May 21, 2013 /PRNewswire/ -- Taptica, the leading mobile user acquisition platform, has launched a unique solution for video ads enabling its SDK to support multiple ad types including video, giving advertisers further opportunities to enhance their campaigns. Advertisers have always been keen for such a solution. However, recent findings show...
New Guaranteed In-Audience Delivery Assures Video Campaigns Always Reach Their Target Audience SAN DIEGO and NEW YORK, May 21, 2013 /PRNewswire/ -- Adconion Direct (http://www.adconiondirect.com), an industry leader in cross channel digital advertising spanning display, video, mobile, email and social media, announced the launch of their Guaranteed In-Audience Delivery aimed specifically at solving today's inefficiencies in video advertising. This is the latest innovation from...
Due to the extremely high return on investment of those in the Mesothelioma industry in online advertising, MileAgeAds.com is inviting these companies to advertise with their ad network. Houston,TX (PRWEB) May 20, 2013 Due to the extremely high return on investment of Mesothelioma companies with online advertising, MileageAds.com has decided to invite bloggers and business owners in this industry to display advertisements through their ad network. Businesses in the Mesothelioma sector...
Ad Manager for ad management and banner management platform for use with websites, mobile websites, twitter profiles and much more! LOS ANGELES, May 20, 2013 /PRNewswire/ -- Ad Space Platform announces the release of its new ad management platform which is aimed at being one of the most advanced one-stop shop platforms that can accommodate all your ad space management and banner management needs and it also allows you to buy ads and sell ads as well! This new platform basically...
Consumers, specifically women, are interacting on social media via advertising cues to show support for favorite brands BURLINGTON, Mass., May 17, 2013 /PRNewswire/ -- Burst Media, (http://burstmedia.com), a leading online media company and wholly owned subsidiary of blinkx PLC (LSE AIM: BLNX), today released the results of a survey revealing how and why web users interact with brands via social media. Conducted in March among 2,577 U.S. online adults aged 18 or older, the study...
iTalk Marketing Strategy to include Nation's Leading Affiliate Publishers and Deals Websites FT. LAUDERDALE, Fla., May 17, 2013 /PRNewswire/ -- iTalk Inc. (OTCQB: TALK) (OTCBB: TALK) ("iTalk" or the "Company"), a global provider of advanced communications and mobile broadband services, is pleased to announce that it has expanded its affiliate marketing campaign to include additional leading affiliate marketing platform Commission Junction (www.CJ.com), a division of ValueClick,...
As internet traffic volume increases over the next five years, more companies will want to expose their businesses to consumers through online media, and so Digital Advertising Agencies industry revenue is anticipated to grow as more businesses seek the expertise of digital advertising agencies to develop marketing materials. For these reasons, industry research firm IBISWorld has added a report on the Digital Advertising Agencies industry to its growing industry report collection. Los...
Study evaluates how marketers are using social media advertising and provides key insights regarding most effective objectives and tactics SAN FRANCISCO, May 16, 2013 /PRNewswire/ -- Kenshoo Social [http://www.kenshoosocial.com ] (http://www.KenshooSocial.com), a global social marketing platform, today published a commissioned study conducted by Forrester Consulting, "The Key to Successful Social Advertising," that evaluates how marketers are using social advertising, with the...
Compete, Dynamic Logic, DoubleVerify integrate audience, ad viewability, brand and behavioral data into a single measurement and optimization solution. (PRWEB) May 15, 2013 Leading digital insights and Kantar Group companies Dynamic Logic and Compete have teamed up with DoubleVerify, the pioneer in online media verification and viewability, to launch Advance™ − an integrated solution that provides marketers the insights needed to optimize digital media campaigns based on brand,...
