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Latest Online advertising Stories

2014-08-28 12:25:57

ALEXANDRIA, Va., Aug. 28, 2014 /PRNewswire/ -- Today, Targeted Victory is proud to announce the addition of a new data partner to their industry-leading Audience Exchange. Huddled Masses, founded in October 2012, offers 100% real-world transactional data to power organizations and agencies. Their expertise, combined with verified and cleaned data sets, provides significant value to partners. They specialize in standard and rich media banner marketing, FBX, video and mobile...

2014-08-26 12:24:59

Offers Industry's First Content Marketing Solution to Enable Integrated Retargeting Across Display and Facebook Channels AUSTIN, Texas, Aug. 26, 2014 /PRNewswire/ -- OneSpot, the content advertising company that combines content marketing with the scale and data intelligence of digital advertising, announced the expansion of its platform to help branded content reach online users via Facebook and FBX. Using the OneSpot platform, brands can automatically transform their content into...

2014-08-26 08:38:10

WASHINGTON, Aug. 26, 2014 /PRNewswire/ -- Targeted Victory, a leader in online advertising and integrated data management for political candidates, announced today general availability of Twitter in Targeted Engagement, the first self-service advertising product built exclusively for politics. The new integration leverages Twitter's Tailored Audiences product, enabling Targeted Engagement users to reach likely voters on Twitter. Clients can fulfill targeting, optimization and...

2014-08-24 23:00:25

Experience Advertising, Inc.'s LinkedIn Affiliate Marketing Group Dedicated to Affiliate Marketers and the Affiliate Marketing Industry Has Exceeded 20,000 Members Fort Lauderdale, FL (PRWEB) August 24, 2014 The LinkedIn Affiliate Marketing group, launched and run by Evan Weber, CEO of digital marketing agency Experience Advertising, Inc., has surpassed the 20,000-member mark. The LinkedIn Affiliate Marketing group is dedicated to the affiliate marketing industry and was launched in...

2014-08-22 08:23:42

WASHINGTON, Aug. 22, 2014 /PRNewswire-iReach/ -- Media Thirst, a digital ad monitoring company, joins the Online Trust Alliance (OTA) to enhance trust in digital advertising and to help protect the brands of online publishers. Media Thirst's mission--monitoring digital advertising to create transparency around advertising practices and improve advertising quality--supports OTA's work promoting industry self-regulation and advancing best practices in the digital space. Photo -...

2014-08-21 23:07:13

Platform lets advertisers pay only if viewer watches 100% of commercial San Francisco, CA (PRWEB) August 21, 2014 Team One and adRise Inc, the largest Connected TV content distribution and monetization platform, today announced the airing of their first interactive TV advertising campaign produced for Lexus that mirrors online ad-skipping technology and completion rate models. The campaign ran from June 2 - July 13, 2014 promoting the Lexus LS and its newest innovations. The skippable...

2014-08-20 12:26:12

Integral's TRAQ Video Score to enhance video advertising campaigns powered by TubeMogul's platform EMERYVILLE, Calif., Aug. 20, 2014 /PRNewswire/ -- TubeMogul, the leading software company for digital branding, and Integral Ad Science, the leading global provider of actionable advertising intelligence for buyers and sellers of digital media, announced today that they have partnered to provide TubeMogul's clients with independent, third-party viewability measurement and anti-fraud...

2014-08-19 12:25:28

Recognized for creating new opportunities in marketing, branding, advertising, and publishing. AUSTIN, Texas, Aug. 19, 2014 /PRNewswire/ --OneSpot, the content advertising company that combines content marketing with the power, data intelligence, and scale of online advertising today announced that it has been chosen by AlwaysOn as one of the OnMedia Top 100 winners. Inclusion in the OnMedia 100 signifies leadership amongst its peers and game-changing approaches and technologies...

2014-08-19 08:27:23

EngageClick's unique, multi-screen video advertising campaign technology produces real-time consumer insights for brands and two times higher consumer engagement than the market average PALO ALTO, Calif., Aug. 19, 2014 /PRNewswire-iReach/ -- EngageClick (http://www.engageclick.com), the predictive, personalized multi-screen advertising platform that delivers superior ad engagement and performance, today introduced AdPoll, a new interactive, personalized multi-screen video advertising...

2014-08-18 23:04:36

Delivering Advertising Across Screens Simultaneously Yields Improved Results Using New Technologies New York, NY (PRWEB) August 18, 2014 Second screen usage distracts viewers from TV advertising according to a study from TNS Infratest commissioned by wywy. Among viewers who used a second screen device while watching TV, the TV ad awareness dropped 58 percent compared to TV-only viewers participating in the study. In addition, the study found that new technologies can bolster ad awareness...


Word of the Day
cock-a-hoop
  • Exultant; jubilant; triumphant; on the high horse.
  • Tipsy; slightly intoxicated.
This word may come from the phrase 'to set cock on hoop,' or 'to drink festively.' Its origin otherwise is unclear. A theory, according to the Word Detective, is that it's a 'transliteration of the French phrase 'coq a huppe,' meaning a rooster displaying its crest ('huppe') in a pose of proud defiance.' Therefore, 'cock-a-hoop' would 'liken a drunken man to a boastful and aggressive rooster.'
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