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Latest Online advertising Stories

2014-10-23 08:30:56

NEW YORK and LONDON, October 23, 2014 /PRNewswire/ -- - As advertisers demand transparency and control, UnrulyX is the first programmatic media trading platform able to guarantee the viewability of premium video impressions bought via RTB Marketing technology company Unruly [http://www.unruly.co ] today announces it has partnered with Index Exchange, a division of ad technology firm Casale Media, to access programmatic demand from leading demand side platforms and...

2014-10-23 04:21:27

- Independent analysis confirms Criteo's scale and significance in helping advertisers reach Internet users anywhere in the world NEW YORK and PARIS, Oct. 23, 2014 /PRNewswire/ -- Criteo (NASDAQ: CRTO), the performance advertising technology company, now reaches virtually one billion Internet users per month with personalized ads dynamically created in real-time. The findings, which were revealed in comScore's latest MMX® report, and found that Criteo ads reached 994MM users in September...

2014-10-21 12:30:18

Partnership Allows Brands to Reach Users Across Devices NEW YORK, Oct. 21, 2014 /PRNewswire/ -- Digital advertising technology company, Magnetic (www.magnetic.com) and Tapad (www.tapad.com), the leader in unified, cross-screen marketing technology, announced today a strategic partnership to power search retargeting across devices. With Tapad's Device Graph Access(TM), Magnetic's online search data and media platform will enable marketers to reach consumers based on unified,...

2014-10-20 08:28:18

REDMOND, Wash., Oct. 20, 2014 /PRNewswire/ -- MediaAlpha, the emerging technology leader in programmatic, performance-based advertising, today announced the appointment of Michael Foster to the role of Vice President, Demand Platform. Foster brings over 10 years of experience in the online advertising space to the role. He will be focused on strengthening and growing MediaAlpha's demand side partnerships to drive greater transparency and efficiency for media buyers in the...

2014-10-15 12:27:47

95% of Media Planners Register Concern About Online/Digital Ad Fraud and Viewability Issues NEW YORK, Oct. 15, 2014 /PRNewswire-USNewswire/ -- A new survey of agency media planners conducted by the Digital Place Based Advertising Association (DPAA) reveals a continuing shift of digital and online budgets into digital place based (DPB) media. Just under 46% of planners said they will fund their DPB media plans through digital and online budgets, an increase of 10.6% over 2013 and...

2014-10-13 08:24:50

-Future Ads Projected EBITDA of $30 million for FYE 2014 JERSEY CITY, N.J. and IRVINE, Calif., Oct. 13, 2014 /PRNewswire/ -- Kitara Media Corp. (OTC BB: KITM), a leading digital media and technology company providing video solutions to advertisers, digital marketers and publishers ("Kitara"), and Future Ads LLC, an Irvine, California based company in the advertising tech industry with unaudited projected revenues of approximately $90 million and unaudited projected EBITDA of...

2014-10-09 23:09:34

MarketReportsOnline.com adds "Online Marketing in India 2014" report to its research store. http://www.marketreportsonline.com/351335-toc.html. Dallas, Texas (PRWEB) October 09, 2014 This latest market research report titled Online Marketing in India 2014 describes the dynamics of online marketing in this country. There are various channels of online marketing. Social media has grown as a platform; with currently over 100 mn users across different media such as Facebook,...

2014-10-08 08:23:43

LOS ANGELES, Oct. 8, 2014 /PRNewswire/ -- Digital ad security has become an extreme concern, with numerous well-publicized incidents exposing alarming levels of fraud. As a result, major advertisers have seen large portions of their media buys go to waste, reducing confidence in online ad placements. Logo - http://photos.prnewswire.com/prnh/20141007/150865 Various fraud detection companies have stepped in to mitigate this type of loss. The Digital Ad Security Summit, founded by...

2014-10-07 23:04:58

Online advertising market majorly focuses across advertising formats, different verticals, regions, factors driving this market, various restraints, challenges, and opportunities along with the future roadmaps. (http://www.marketsandmarkets.com/Market-Reports/online-advertising-market-163283909.html) (PRWEB) October 07, 2014 According to new research report “Online Advertising Market by Search Engine Marketing, Display Advertising, Classifieds, Mobile, Video, Lead Generation, Rich Media...

2014-10-06 12:25:04

- Change reflects central role of inRead(TM) format and programmatic platform in driving global growth NEW YORK, Oct. 6, 2014 /PRNewswire/ -- The Ebuzzing & Teads group today announces a change of name to Teads and a full identity rebrand. The change marks the next phase of the company's growth, focused on creating a revolution in the video advertising industry with its innovative video SSP that supports exclusive outstream video advertising formats, including the flagship...


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