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New Online Tracking Tool Said To Be Nearly Impossible To

New Online Tracking Tool Said To Be Nearly Impossible To Block

redOrbit Staff & Wire Reports - Your Universe Online Five percent of the world’s top 100,000 websites are using a previously undetected cookie-like online tracking mechanism that is embedded in “share” buttons – and researchers from...

Latest Online advertising Stories

2014-07-22 08:29:26

Q1Media Delivers 916 Million Video Ads in May 2014 AUSTIN, Texas, July 22, 2014 /PRNewswire/ -- Q1Media's AdExcite((TM)) Video Platform breaks a record once again by delivering 916 million paid U.S. video ads in June, achieving more than a 27% improvement on its record highs for April. The Austin-based company's total unique user reach in the U.S. jumped a spot to #6 while total video ads served climbed to #7 according to comScore's Video Metrix. Q1Media Founder Bill Wiemann said,...

2014-07-21 08:29:51

YP Teams Up With DataXu to Launch New Offering NEW YORK and BOSTON, July 21, 2014 /PRNewswire/ -- YP, the largest local ad platform in the U.S., aims to empower advertisers to turn insights into action by applying retargeting capabilities, powered by DataXu, to its 70 million "doers" using search history to identify and connect brands with a qualified audience across the web. YP offers retargeting for online display advertising, to enable advertisers and agencies to extend their...

2014-07-18 23:04:01

GIA initiates research coverage on the global “Online Advertising” market, as part of its ongoing multiple research projects on diverse industries and markets. The soon to be released report identifies rapid proliferation of the internet, growing use of smartphones for online shopping and the ensuing rise of m-commerce, and strong adoption by SMEs, as primary growth drivers in the market. San Jose, California (PRWEB) July 18, 2014 Follow us on LinkedIn – GIA is pleased to announce...

2014-07-17 12:25:13

DigitalAdvertisingAlliance.org provides guidance on the DAA's increasingly globally recognized self-regulatory program NEW YORK, July 17, 2014 /PRNewswire-USNewswire/ -- The Digital Advertising Alliance (DAA) has launched its newest web property, http://www.digitaladvertisingalliance.org/, which builds on DAA's commitment to educate the advertising industry about DAA's established and enforceable principles for responsible privacy practices across the online advertising industry, and...

2014-07-17 04:21:41

Gravity4 redefines online and mobile advertising by bringing Automation, Simplicity, and Design into one integrated platform as part of the One-Click Revolution. A single programmatic advertising platform that combines big data, high-frequency bidding and a proprietary App Center that puts the Chief Marketing Officer in the power base. SAN FRANCISCO, July 17, 2014 /PRNewswire/ -- Software has always been used to mostly store customer data but seldom to generate customers until now....

2014-07-16 23:04:20

Widespread data availability facilitates delivery of relevant advertising to consumers New York, NY (PRWEB) July 16, 2014 Leading online data marketplace Datonics has added GumGum, TwoPointO and Vemba to its roster of data distribution partners. These partnerships will allow the companies to deliver relevant data-driven advertising to target customers on behalf of their clients. GumGum is the leading in-image advertising provider, driving brand engagement for advertisers by placing...

2014-07-15 12:25:52

Study demystifies effectiveness of smartphone ads; offers marketers tips NEW YORK, July 15, 2014 /PRNewswire/ -- Brands spent $8.4 billion on mobile advertising in 2013, and that number is expected to quadruple to $36 billion by 2017, according to eMarketer. But do mobile display ads -- those tiny banner ads that pop up in your smartphone's web browser -- actually work? Researchers at Columbia Business School have found that, despite their size, mobile ads can have a big effect on consumers...

2014-07-15 08:37:25

-- Humor Cited As Most Effective Tool to Attract Viewership of Online Ad -- CHICAGO, July 15, 2014 /PRNewswire/ -- STRATA, the leader in media buying and selling software, found in a recent survey of viewers of online videos and TV, younger audiences feel that targeted ads are more intrusive than their older counterparts. Of those that found targeted ads more invasive than non-targeted ads, 64% were between the ages of 18-44 as compared to 36% of those who were 45 and up. Targeted...

2014-07-14 12:31:24

Enables smarter spending by providing unmatched intelligence into fraudulent leads PHILADELPHIA, July 14, 2014 /PRNewswire/ -- LeadiD, the company bringing transparency and integrity to the customer acquisition intelligence process, today announced the launch of LeadiD Fraud Detection powered by Forensiq, a groundbreaking solution that helps eliminate fraud in all parts of the funnel including impressions, clicks and conversions. LeadiD Fraud Detection brings peace of mind to sales...

2014-07-14 12:24:44

ALEXANDRIA, Va., July 14, 2014 /PRNewswire/ -- Targeted Victory, a leader in online advertising and integrated data management for political candidates, today announced a partnership with NCC Media, a leader in cable media placement across digital and television mediums. Through this partnership, Targeted Victory will combine cable media placement data from NCC Media with Rentrak television ratings information based on its massive and passive TV measurement footprint to create...


Word of the Day
call-note
  • The call or cry of a bird or other animal to its mate or its young.
'Call-note' is newer than 'bird-call,' which originally referred to 'an instrument for imitating the note of birds' but now also refers to 'the song or cry of a bird.'
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