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Last updated on April 21, 2014 at 7:52 EDT

Latest Online advertising Stories

2014-04-16 23:15:40

Ntangle, Inc., a Silicon Valley-based advertising technology company, completed two landmark studies on video viewer ad content preferences and advertising recall. In the first study video viewers said that if they were required to watch ads displayed while they were watching a video, they would prefer ads that were relevant to the video content on the screen, the second study found that the more relevant the ads were to the video content that participants were viewing the recall of the...

2014-04-16 16:25:22

MONTREAL, April 16 2014 /PRNewswire/ - SourceKnowledge, the leading Canadian marketplace for video advertising has announced an integration partnership with leading mobile video SSP (supply side platform) Inneractive of Tel Aviv. Inneractive's mobile video capabilities are VAST 2.0 compliant and cater to both mobile website publishers and developers of applications running on iOS (4.0+) and Android (2.2+). By integrating with Inneractive's SSP, SourceKnowledge will offer its brands...

2014-04-16 12:25:30

- Survey of U.S. Online Users Shows Those Who View Video Online Spend More at Quick Service Restaurants - NEW YORK, April 16, 2014 /PRNewswire/ -- In a recent survey conducted by Videology-- one of the world's largest video advertising platforms-- it was found that online video viewers, compared to non-online video viewers, are more frequent patrons of quick service restaurants (QSR). Photo - http://photos.prnewswire.com/prnh/20140415/74067 Logo -...

2014-04-15 12:35:08

Both search and social deliver positive ROI as revenue grows faster than spend across each channel SAN FRANCISCO, April 15, 2014 /PRNewswire/ -- Kenshoo [http://www.Kenshoo.com ] (http://www.Kenshoo.com), the global leader in predictive media optimization technology, today released a new infographic, Kenshoo Search and Social Snapshot: Q1 2014 [http://www.kenshoo.com/search-social-snapshot ], detailing key metrics and benchmarks for paid search and social advertising. The data...

2014-04-10 12:24:42

Atlantic City will take center stage on Good Morning America & Jimmy Kimmel Live ATLANTIC CITY, N.J., April 10, 2014 /PRNewswire/ -- The Atlantic City Alliance (ACA) launches another $20 million tourism campaign to increase travel to the iconic seaside resort. The goal of the "Do Anything. Do Everything. Do AC" campaign is to broaden AC's image beyond gaming and to attract more leisure tourism. DO AC ads will begin to appear on April 20(th) and include TV, radio, print, digital and billboard...

2014-04-09 08:32:54

Driven Local, Google AdWords Premier SMB Business Partner Provides High-Definition, Cost-Efficient Animated Video Production Services SAN MATEO, Calif., April 9, 2014 /PRNewswire/ -- GoAnimate, the leading cloud-based animated video production platform, today announced a partnership with Driven Local, a leading provider of search, social and digital display advertising for small and medium sized businesses. This partnership provides Driven Local's content specialists the use of...

2014-04-02 23:26:30

Kate Burns will lead SHIFT’s European expansion and focus on driving global adoption for SHIFT’s Open Marketing Cloud. London, UK (PRWEB) April 02, 2014 SHIFT (http://www.SHIFT.com), the leading marketing software company for social advertisers, today announced that it has hired former AOL Europe CEO, Kate Burns, as managing director of its UK and European operations. Burns will work to expand SHIFT’s European presence and drive market adoption of SHIFT’s Open Marketing Cloud,...

2014-04-01 12:32:38

SSD Fair Marketing features ZeroDownPPC program, allows advertisers access to SEO-based marketing services on a no-risk platform. HOUSTON, April 1, 2014 /PRNewswire-iReach/ -- SSD Fair Marketing is offering a no-risk pay-per-click (PPC) ad marking service that provides the benefits of strategically focused PPC account management without a long-term contract and no up-front costs. (Photo: http://photos.prnewswire.com/prnh/20140401/MN95111) Designed for advertisers who have been on...

2014-03-31 16:24:08

WASHINGTON, March 31, 2014 /PRNewswire-USNewswire/ -- SCORE, - www.score.org - mentors to America's small businesses, has compiled research to determine if online advertising in the form of banner advertisements, paid social media promotions and pay-per-click (PPC) ads have offered significant value to small businesses and if they will continue to do so. This month's SCORE infographic shares statistics on how many small businesses currently utilize this marketing technique, how much...

2014-03-31 08:35:42

Issues Viewable Impression Measurement Guidelines Draft and Advises Gating Period Remain in Place for Viewable Video Ads through June 30, 2014 NEW YORK, March 31, 2014 /PRNewswire/ -- The Media Rating Council (MRC) announced today that it has lifted its advisory on Viewable Impressions for display advertising, giving a green light to the industry to begin transacting on the new metric for the first time. The MRC in collaboration with the IAB's Emerging Innovations Task Force, a...