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Latest Online advertising Stories

2014-10-30 12:25:59

NEW YORK, Oct. 30, 2014 /PRNewswire/ -- Tapad, the leader in unified, cross-screen technology, has announced the appointment of Isaac Payam Ahdout as SVP Engineering. Ahdout comes to Tapad with more than 10 years experience at Google and Microsoft. He starts immediately and reports to Tapad Chief Technology Officer and Co-Founder Dag Liodden. http://photos.prnewswire.com/prnvar/20140115/NY45432LOGO An experienced engineering lead, Ahdout will work closely with Liodden to further...

2014-10-29 08:28:28

Rich-Media Benchmark report compares the performance of rich-media, standard, video and mobile banners for first six months of 2014. NEW YORK, Oct. 29, 2014 /PRNewswire/ -- Adform, (www.adform.com), the premier ad tech partner for US and European media agencies, trading desks, advertisers and publishers, released a new report, Adform Rich-Media 1HY Benchmark report, which examined the performance of rich-media, standard, video and mobile banners in the first half of the year in order to...

2014-10-28 00:29:03

~In 2014, 83% of Australians aged 15 - 65 watched video; 51% on smartphones; 47% on tablets SYDNEY, Oct. 27, 2014 /PRNewswire/ -- Approximately 11.6 million Australian internet users aged 15 to 65 have watched online video in the last six months. This represents a percentage of 83% in 2014; an increase over 68% in 2012. http://photos.prnewswire.com/prnvar/20141028/154754 Frost & Sullivan's latest report, Australian Online Video Market 2014 reveals that Australians aged 15 to...

2014-10-23 08:30:56

NEW YORK and LONDON, October 23, 2014 /PRNewswire/ -- - As advertisers demand transparency and control, UnrulyX is the first programmatic media trading platform able to guarantee the viewability of premium video impressions bought via RTB Marketing technology company Unruly [http://www.unruly.co ] today announces it has partnered with Index Exchange, a division of ad technology firm Casale Media, to access programmatic demand from leading demand side platforms and...

2014-10-23 04:21:27

- Independent analysis confirms Criteo's scale and significance in helping advertisers reach Internet users anywhere in the world NEW YORK and PARIS, Oct. 23, 2014 /PRNewswire/ -- Criteo (NASDAQ: CRTO), the performance advertising technology company, now reaches virtually one billion Internet users per month with personalized ads dynamically created in real-time. The findings, which were revealed in comScore's latest MMX® report, and found that Criteo ads reached 994MM users in September...

2014-10-21 12:30:18

Partnership Allows Brands to Reach Users Across Devices NEW YORK, Oct. 21, 2014 /PRNewswire/ -- Digital advertising technology company, Magnetic (www.magnetic.com) and Tapad (www.tapad.com), the leader in unified, cross-screen marketing technology, announced today a strategic partnership to power search retargeting across devices. With Tapad's Device Graph Access(TM), Magnetic's online search data and media platform will enable marketers to reach consumers based on unified,...

2014-10-20 08:28:18

REDMOND, Wash., Oct. 20, 2014 /PRNewswire/ -- MediaAlpha, the emerging technology leader in programmatic, performance-based advertising, today announced the appointment of Michael Foster to the role of Vice President, Demand Platform. Foster brings over 10 years of experience in the online advertising space to the role. He will be focused on strengthening and growing MediaAlpha's demand side partnerships to drive greater transparency and efficiency for media buyers in the...

2014-10-15 12:27:47

95% of Media Planners Register Concern About Online/Digital Ad Fraud and Viewability Issues NEW YORK, Oct. 15, 2014 /PRNewswire-USNewswire/ -- A new survey of agency media planners conducted by the Digital Place Based Advertising Association (DPAA) reveals a continuing shift of digital and online budgets into digital place based (DPB) media. Just under 46% of planners said they will fund their DPB media plans through digital and online budgets, an increase of 10.6% over 2013 and...

2014-10-13 08:24:50

-Future Ads Projected EBITDA of $30 million for FYE 2014 JERSEY CITY, N.J. and IRVINE, Calif., Oct. 13, 2014 /PRNewswire/ -- Kitara Media Corp. (OTC BB: KITM), a leading digital media and technology company providing video solutions to advertisers, digital marketers and publishers ("Kitara"), and Future Ads LLC, an Irvine, California based company in the advertising tech industry with unaudited projected revenues of approximately $90 million and unaudited projected EBITDA of...

2014-10-09 23:09:34

MarketReportsOnline.com adds "Online Marketing in India 2014" report to its research store. http://www.marketreportsonline.com/351335-toc.html. Dallas, Texas (PRWEB) October 09, 2014 This latest market research report titled Online Marketing in India 2014 describes the dynamics of online marketing in this country. There are various channels of online marketing. Social media has grown as a platform; with currently over 100 mn users across different media such as Facebook,...


Word of the Day
barghest
  • A goblin in English folklore, often appearing in the shape of a large dog and believed to portend imminent death or misfortune.
  • A ghost, wraith, hobgoblin, elf, or spirit.
The origin of 'barghest' is not known, but it may be from perhaps burh-ghest, town-ghost, or German Berg-geist (mountain spirit) or Bär-geist (bear-spirit).
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