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Latest Online advertising Stories

2014-08-20 12:26:12

Integral's TRAQ Video Score to enhance video advertising campaigns powered by TubeMogul's platform EMERYVILLE, Calif., Aug. 20, 2014 /PRNewswire/ -- TubeMogul, the leading software company for digital branding, and Integral Ad Science, the leading global provider of actionable advertising intelligence for buyers and sellers of digital media, announced today that they have partnered to provide TubeMogul's clients with independent, third-party viewability measurement and anti-fraud...

2014-08-19 12:25:28

Recognized for creating new opportunities in marketing, branding, advertising, and publishing. AUSTIN, Texas, Aug. 19, 2014 /PRNewswire/ --OneSpot, the content advertising company that combines content marketing with the power, data intelligence, and scale of online advertising today announced that it has been chosen by AlwaysOn as one of the OnMedia Top 100 winners. Inclusion in the OnMedia 100 signifies leadership amongst its peers and game-changing approaches and technologies...

2014-08-19 08:27:23

EngageClick's unique, multi-screen video advertising campaign technology produces real-time consumer insights for brands and two times higher consumer engagement than the market average PALO ALTO, Calif., Aug. 19, 2014 /PRNewswire-iReach/ -- EngageClick (http://www.engageclick.com), the predictive, personalized multi-screen advertising platform that delivers superior ad engagement and performance, today introduced AdPoll, a new interactive, personalized multi-screen video advertising...

2014-08-18 23:04:36

Delivering Advertising Across Screens Simultaneously Yields Improved Results Using New Technologies New York, NY (PRWEB) August 18, 2014 Second screen usage distracts viewers from TV advertising according to a study from TNS Infratest commissioned by wywy. Among viewers who used a second screen device while watching TV, the TV ad awareness dropped 58 percent compared to TV-only viewers participating in the study. In addition, the study found that new technologies can bolster ad awareness...

2014-08-18 23:04:29

Online advertising market majorly focuses across advertising formats, different verticals, regions, factors driving this market, various restraints, challenges, and opportunities along with the future roadmaps. (http://www.marketsandmarkets.com/Market-Reports/online-advertising-market-163283909.html) (PRWEB) August 18, 2014 The report “Online Advertising Market by Search Engine Marketing, Display Advertising, Classifieds, Mobile, Video, Lead Generation, Rich Media - Global Advancements,...

2014-08-18 08:25:51

MELVILLE, N.Y., Aug. 18, 2014 /PRNewswire-iReach/ -- dexiMEDIA, (www.dexiMEDIA.com), a high impact demand-side marketplace for advertisers, agencies and agency trading desks, today announced the availability of Integral Ad Science (IAS) scored ad inventory on its platform. IAS is the leading global provider of actionable advertising intelligence for buyers and sellers of digital media. Through this offering, dexiMEDIA will measure media quality and campaign effectiveness for its...

2014-08-14 12:32:37

DUBLIN, Aug. 14, 2014 /PRNewswire/ -- Research and Markets has announced the addition of the "Online Advertising Market by Search Engine Marketing, Display Advertising, Classifieds, Mobile, Video, Lead Generation, Rich Media - Global Advancements, Forecasts & Analysis (2014 - 2019)" report to their offering. http://photos.prnewswire.com/prnh/20130307/600769 The online advertising market is gaining high traction across several industries. The primary reasons driving high traction are...

2014-08-12 16:25:01

ALEXANDRIA, Va., Aug. 12, 2014 /PRNewswire/ -- Today, Targeted Victory announced the release of audience based television buying through their self-service advertising platform, Targeted Engagement. Audience based television buying combines offline political data with set top box viewing data to maximize impressions to your target audience in the most cost effective way. With a minimum buy of only $15,000, Targeted Engagement automates the entire process of audience targeting,...

2014-08-07 16:25:59

ReportsnReports.com offers "Online Advertising Market by Search Engine Marketing, Display Advertising, Classifieds, Mobile, Video, Lead Generation, Rich Media - Global Advancements, Forecasts & Analysis (2014 - 2019)" global research report in its store. DALLAS, Aug. 7, 2014 /PRNewswire-iReach/ -- Global digital advertising market to grow from $125.82 billion in 2014 to $220.38 billion by 2019. Over the next 5 years, this market is expected to experience high traction in Asia-Pacific (APAC),...

2014-08-06 08:42:44

DALLAS, August 6, 2014 /PRNewswire/ -- The report "Online Advertising Market by Search Engine Marketing, Display Advertising, Classifieds, Mobile, Video, Lead Generation, Rich Media - Global Advancements, Forecasts & Analysis (2014 - 2019)" by MarketsandMarkets, defines and segments the Online Advertising Market into various segments and provides an in-depth analysis and forecasting of revenues. This research report helps to identify the factors driving this market,...


Word of the Day
mallemaroking
  • Nautical, the visiting and carousing of sailors in the Greenland ships.
This word is apparently from a confusion of two similar Dutch words: 'mallemerok,' a foolish woman, and 'mallemok,' a name for some persons among the crew of a whaling vessel.