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Latest Online advertising Stories

2014-04-09 08:32:54

Driven Local, Google AdWords Premier SMB Business Partner Provides High-Definition, Cost-Efficient Animated Video Production Services SAN MATEO, Calif., April 9, 2014 /PRNewswire/ -- GoAnimate, the leading cloud-based animated video production platform, today announced a partnership with Driven Local, a leading provider of search, social and digital display advertising for small and medium sized businesses. This partnership provides Driven Local's content specialists the use of...

2014-04-02 23:26:30

Kate Burns will lead SHIFT’s European expansion and focus on driving global adoption for SHIFT’s Open Marketing Cloud. London, UK (PRWEB) April 02, 2014 SHIFT (http://www.SHIFT.com), the leading marketing software company for social advertisers, today announced that it has hired former AOL Europe CEO, Kate Burns, as managing director of its UK and European operations. Burns will work to expand SHIFT’s European presence and drive market adoption of SHIFT’s Open Marketing Cloud,...

2014-04-01 12:32:38

SSD Fair Marketing features ZeroDownPPC program, allows advertisers access to SEO-based marketing services on a no-risk platform. HOUSTON, April 1, 2014 /PRNewswire-iReach/ -- SSD Fair Marketing is offering a no-risk pay-per-click (PPC) ad marking service that provides the benefits of strategically focused PPC account management without a long-term contract and no up-front costs. (Photo: http://photos.prnewswire.com/prnh/20140401/MN95111) Designed for advertisers who have been on...

2014-03-31 16:24:08

WASHINGTON, March 31, 2014 /PRNewswire-USNewswire/ -- SCORE, - www.score.org - mentors to America's small businesses, has compiled research to determine if online advertising in the form of banner advertisements, paid social media promotions and pay-per-click (PPC) ads have offered significant value to small businesses and if they will continue to do so. This month's SCORE infographic shares statistics on how many small businesses currently utilize this marketing technique, how much...

2014-03-31 08:35:42

Issues Viewable Impression Measurement Guidelines Draft and Advises Gating Period Remain in Place for Viewable Video Ads through June 30, 2014 NEW YORK, March 31, 2014 /PRNewswire/ -- The Media Rating Council (MRC) announced today that it has lifted its advisory on Viewable Impressions for display advertising, giving a green light to the industry to begin transacting on the new metric for the first time. The MRC in collaboration with the IAB's Emerging Innovations Task Force, a...

2014-03-27 23:29:02

24Local.com opens the door to advertisers to place ads on five of their repair service sites. 24h Local sites include computer, appliance, air conditioning, electrician and plumbing industries. Wilmington, DE (PRWEB) March 27, 2014 Having created customer care for five service based industries 24hLocal.com now opens the door to advertisers. The natural extension of their resourceful company, 24h Local targets advertisers who want to publicize their products and businesses on their...

2014-03-26 12:25:02

-- Network Prime Time TV Ads Are Most Expensive - Up 5% from 2012 -- TARRYTOWN, N.Y., March 26, 2014 /PRNewswire/ -- SQAD, the largest independent source in the US for TV, radio and digital costs and analysis, today announced the results of its in-depth study of 2013 advertising costs for TV and the Internet. For the first time ever, SQAD has created a comparison of four of its Media Databases from a CPM perspective: Display, Cable TV, Network TV and In-Stream Video. Utilizing...

2014-03-26 08:26:29

Maximize Buy Values for Brands, Automate Rich Media Development Across Multiple Websites, and Buy Side Capabilities for Custom Rich Media and Video at Scale LOS ANGELES, March 26, 2014 /PRNewswire/ -- ReactX, a leader in the automation of billions of digital brand dollars across all screens programmatically, today introduced capabilities to give buy side (brands and agencies) the ability to create and deploy high impact, custom premium advertising via real time bidding (RTB). Announced during...

2014-03-25 12:25:05

MONTREAL, March 25, 2014 /PRNewswire/ - SourceKnowledge, the leading Canadian marketplace for video advertising, cracked comScore's Top 20 video rankings, landing 16(th) in the Video Metrix® Ad Focus report for the US and 18(th) in Canada for February. In November 2013, SourceKnowledge ranked 74(th) in the U.S and 48th in Canada. "It's very exciting to see our business scale at such a fast pace", says Patrick Hopf, President and co-founder of SourceKnowledge. "Our inherent value to...

2014-03-25 08:27:42

LOS ANGELES, March 25, 2014 /PRNewswire/ -- MediaAlpha, the emerging technology leader in performance-based insurance advertising, today announced the public launch of the MediaAlpha Exchange following a majority investment from a wholly-owned subsidiary of White Mountains Insurance Group, Ltd. (NYSE: WTM) ("White Mountains"). The MediaAlpha Exchange, operating on an invite-only basis since 2012, is the industry's first transparent, vertically integrated marketplace bringing Real-Time...


Word of the Day
barratry
  • The offense of persistently instigating lawsuits, typically groundless ones.
  • An unlawful breach of duty on the part of a ship's master or crew resulting in injury to the ship's owner.
  • Sale or purchase of positions in church or state.
This word ultimately comes from the Old French word 'barater,' to cheat.
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