Quantcast

Latest Online advertising Stories

2014-05-08 08:28:52

TEL AVIV, Israel, May 8, 2014 /PRNewswire/ -- HIRO Media [http://www.hiro-media.com ] - the premier online video content SSP that helps clients achieve maximum profits and sustainable success - has announced a partnership with MRC-accredited viewability provider Integral Ad Science (IAS) [http://integralads.com ], the leading global provider of actionable advertising intelligence for buyers and sellers of digital media, to provide brand-safety and viewability-measurement...

2014-05-07 23:09:24

Markets Research Reports.biz added deep and professional market research reports on "Global Digital Media - Mobile And Online Entertainment Trends" Analysis and Overview. (PRWEB) May 07, 2014 Digital developments continue to direct the future of entertainment. The growth of digital platforms and services has resulted in the global media industry changing irrevocably. What the shareholders in the traditional media sectors often fail to understand is that the game is no longer...

2014-05-05 08:26:06

Content advertising solution selected based on uniqueness and importance to the field of digital content AUSTIN, Texas, May 5, 2014 /PRNewswire/ -- OneSpot, the content advertising company that combines content marketing with the power, data intelligence, and scale of online advertising today announced that it has been named to EContent magazine's 2014 Trendsetting Products List. The list of 75 products and platforms was compiled by EContent's editorial staff, and selections were...

Do Not Track Support Dropped By Yahoo
2014-05-03 04:29:25

redOrbit Staff & Wire Reports - Your Universe Online Nearly two years after becoming the first major tech company to implement Do Not Track (DNT), Yahoo announced this week that it was dropping support for the privacy setting, citing the absence of a single industry-wide standard and a lack of popularity for the feature. In a blog post, the Sunnyvale, California Internet portal’s privacy team explained that they “fundamentally believe the best web is a personalized one” and...

2014-04-30 08:30:07

American Express to become first advertiser to test new platform later this year BETHPAGE, N.Y. and SAN JOSE, Calif., April 30, 2014 /PRNewswire/ -- Cablevision (NYSE: CVC) and ActiveVideo® today announced that they are working together to deploy the new CloudTV AdCast platform later this year. This new capability enables delivery of HTML5 interactive ads from the cloud and simplifies the process of extending rich, graphic-intensive ads to television. Ads written once in HTML5 can...

2014-04-29 12:27:32

Vindico's Adtricity(TM) Identifies Questionable Domains, Allows Advertisers to Take Immediate Action to Protect Investments NEW YORK, April 29, 2014 /PRNewswire/ -- Leading ad management platform Vindico®, announced that it has integrated ad blocking capabilities into its suite of digital ad solutions for marketers. Vindico's ad blocking solution is powered by Adtricity(TM), the leading viewability and verification technology for video advertising, and effectively protects...

2014-04-29 08:30:53

LIQWID® wins the 2014 Internet Advertising Competition Award presented by the Web Marketing Association for "Best Travel Online Ad" with its adaptive LIQWID ads NEW YORK, April 29, 2014 /PRNewswire/ -- The 2014 Internet Advertising Competition Award presented by the Web Marketing Association announced today that LIQWID has won for "Best Travel Online Ad" for its Switzerland Tourism "Pure White" Campaign. With this WebAward, LIQWID has now won two "Best Online Ads" awards in as many...

2014-04-28 08:28:41

Strategic partnership assures ad viewability, brand safety and fraud protection for brand advertisers NEW YORK, April 28, 2014 /PRNewswire/ -- DoubleVerify, the leader in digital performance solutions and DataXu, a leading provider of programmatic marketing software for brands and agencies, are partnering globally to provide DataXu clients with the highest levels of impression quality for each media buy on the DataXu platform. This strategic partnership provides ad viewability and...

2014-04-25 12:25:23

Leading Ad Management Platform Conservatively Estimates Bots Cost the Market Over $300M Annually NEW YORK, April 25, 2014 /PRNewswire/ -- Leading ad management platform Vindico, announces that it has identified six malicious and highly aggressive botnets and crawlers, used to commit impression fraud, through its highly sophisticated bot detection technology. In Q1, these six fraudulent software applications are responsible for nearly one billion fraudulent video ad 'bot' impressions,...

2014-04-24 08:29:10

Details Click-Through Rates for Mobile Video Ads, Time Of Day Usage, and Mobile Video Engagement for Use As Industry Benchmarks NEW YORK, April 24, 2014 /PRNewswire/ -- The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, today announced the revealing results of the first-ever Mobile Video Benchmark Study. The study, commissioned by the Mobile Marketing Association (MMA) and its Mobile Video Committee, sought to provide mobile video...


Word of the Day
malpais
  • The ragged surface of a lava-flow.
'Malpais' translates from Spanish as 'bad land.'