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Latest Online advertising Stories

2013-12-15 23:00:55

The Economics of Mobile Ad Spend 2013 - 2016: Global Inventory, Media Billings and Business Operations is the new research report at ReportsnReports.com. Dallas, Texas (PRWEB) December 15, 2013 Mobile advertising networks, exchanges, programmatic trading systems and direct publisher sales combined form a global marketplace worth $7.4 billion in unduplicated 2013 media billings, according to an inventory, spend and sector solutions revenue. The report, The Economics of Mobile Ad Spend 2013...

2013-12-13 12:22:55

RIO RANCHO, N.M., Dec. 13, 2013 /PRNewswire/ -- The Google Partner program, a certification of digital ad agencies around the world, has named the first five Ambassadors of the program. Ryan Smith, online marketing manager for Ad House Advertising, is one of those five. (Photo: http://photos.prnewswire.com/prnh/20131213/LA33299) He and the other four Ambassadors will visit Google's Mountain View, CA campus on Dec. 17, 2013 to present a live "hangout" to other Google Partner...

2013-12-12 23:22:37

AdPlugg releases a new, easy to install, WordPress Ad Plugin - making blog advertising easier than ever before. San Diego, CA (PRWEB) December 12, 2013 San Diego based online advertising company AdPlugg now makes blog advertising even easier with its new WordPress Ad Plugin. AdPlugg is a simple way for bloggers and other content providers to place ads on their site. In addition, AdPlugg allows advertisers to tap into the specific demographics that make up a blog site’s reader base. Now...

2013-12-12 23:01:39

AdNation News interviews Peter Minnium, Head of Brand Initiatives at IAB on Native Advertising and the IAB's newly published Native Advertising Playbook. New York, NY (PRWEB) December 12, 2013 In response to the growing interest and use of native advertising, the Interactive Advertising Bureau (IAB) released the "IAB Native Advertising Playbook," a document that was created by a 100-member task force. Peter Minnium, Head of Brand Initiatives at IAB explains to AdNation News...

2013-12-11 23:19:35

With 15 years of experience, Bafna will lead the product innovation charge for the cross-device start-up. San Mateo, CA (PRWEB) December 11, 2013 Today Drawbridge, the leader in cross-device advertising, announces the newest member of its executive team, former Senior Director of Product Management for Flurry, Rahul Bafna. As Drawbridge’s new VP of Product Management, Bafna will be working alongside a strong team of engineers to continue to build out the company's cross-device...

2013-12-11 12:25:18

SAN FRANCISCO, December 11, 2013 /PRNewswire/ -- Kenshoo [http://kenshoo ] (http://www.Kenshoo.com), the global leader in premium digital marketing technology, announced expansion of the global reach and functionality of its phone call tracking and optimization capabilities within Kenshoo Local. Building on its roster of current call tracking partners including Marchex, Telmetrics, CallSource, Mongoose, and Jet Interactive, Kenshoo is adding Century Interactive, ResponseTap,...

2013-12-10 23:01:33

The digital marketing firm will present a free 20 minute webcast on December 12th at 2:00PM EST. Montreal, QC (PRWEB) December 10, 2013 The digital marketing firm will present a free 20 minute webcast on December 12th at 2:00 PM EST. In cooperation with the Brenn-White Group, Higher Education Marketing will present a 20 minute webcast entitled, “An Introduction to Pay-Per-Click Marketing for International Student Recruitment”. The webinar, which highlights using online advertising to...

2013-12-10 08:28:03

Unicorn Once(TM) Gives Video Content Owners Additional Monetization Capabilities via Twitter Player Cards TEMPE, Ariz., Dec. 10, 2013 /PRNewswire/ -- Unicorn Media, the market leader in Internet video solutions that allow the world's largest publishers to dynamically insert video ads on IP-enabled devices, today announced that its Unicorn Once(TM) solution also enables dynamic ad insertion and device ubiquity via Twitter Player Cards, Twitter's video content embedding function. The...

2013-12-10 04:21:51

Search will outpace online directories, CAGR of 16% expected till 2018 SYDNEY, Dec. 10, 2013 /PRNewswire/ -- The Australian online search advertising market grew 23% from June 2012 to June 2013. Its strong growth rate is predicted to continue at a Compound Annual Growth Rate (CAGR) of 16% between 2013 and 2018. Continuing its historical trend, online search outperformed all other major online advertising segments, including online general advertising which includes sponsorships,...

2013-12-05 12:26:31

Global Ad Tech Leader Tapped as Partner for Retargeting on Twitter SAN FRANCISCO, Dec. 5, 2013 /PRNewswire/ -- AdRoll, the global leader in retargeting, today announced support for tailored audiences, which enables retargeting on Twitter through the Promoted Products suite. Tailored audiences allows AdRoll customers to leverage the quality and size of Twitter's user base while using customer intent data to build more relevant, highly-targeted ads via Promoted Tweets and Promoted...