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Latest Online advertising Stories

2014-05-28 12:26:00

What Rentrak has done for broadcast political campaigns utilizing its television viewing audience, it is now poised to execute in the current digital election cycle. ALEXANDRIA, Va., May 28, 2014 /PRNewswire/ -- Targeted Victory is proud to announce that for the first time ever it has contracted with Rentrak to layer Rentrak TV voter viewing information into Targeted Victory's voter data segments in Audience Exchange. Rentrak has recently helped broadcast political campaigns by...

2014-05-28 08:21:16

MIAMI, May 28, 2014 /PRNewswire/ -- AutoWeb, Inc. (http://www.autoweb.com), a leading advertising search engine for automotive advertisers and publishers, has launched an enhanced programmatic platform. AutoWeb's new platform enables specialized targeting to high-intent online car shoppers, while also allowing advertisers to optimize their campaigns efficiently. Automotive advertisers can now significantly increase their exposure to consumers within a particular geography, who have...

2014-05-21 08:36:25

-- Lack of Confidence in Web Traffic Numbers, Programmatic Buying and Social ROI Trouble Agencies -- CHICAGO, May 21, 2014 /PRNewswire/ -- A recent survey of advertising agencies conducted by STRATA, the leader in media buying and selling software, found that confidence in the ad economy is the highest it has been in the past five years. Sixty-two percent of agencies polled said they see business increasing this quarter compared to the same time last year, the highest level ever recorded in...

2014-05-20 16:23:51

Real-Time CRM Technology Enables Advertisers to Onboard their Offline Data to Create Addressable Online Audiences Through MatchPoint NEW YORK, May 20, 2014 /PRNewswire/ -- Leading ad management platform Vindico® today launches MatchPoint, a tool that gives advertisers unparalleled capabilities for onboarding their offline customer databases into addressable online audiences. MatchPoint will securely match their existing customer base against one billion consumer profiles aggregated via...

2014-05-20 16:23:45

Built-In Adtricity Ratings Provide Critical Transparency for Real-Time Media Buying NEW YORK, May 20, 2014 /PRNewswire/ -- Leading ad management platform Vindico® officially launches Vindico Bid Manager(TM) (VBM), the only DSP in which all inventory is ranked and rated for viewability and quality by Adtricity(TM). VBM provides demand-side clients with access to cross-screen, multi-format inventory from top global digital advertising platforms, exchanges and publishers, and is...

2014-05-15 12:28:20

Granular Adtricity Data on Vindico-Served Campaigns Now Available to Publishers NEW YORK, May 15, 2014 /PRNewswire/ -- Leading ad management platform Vindico® today announced that publishers can have increased visibility into video ad campaign quality and performance from Adtricity. Adtricity for Publishers provides transparency in campaign executions to enable publishers to see where and how the placements are executed on a daily basis so they can take necessary action to...

2014-05-14 23:11:25

Targeted marketing solution displays real estate agents' brands on the Facebook News Feeds of their best homeowner prospects. Pleasanton, California (PRWEB) May 14, 2014 SmartZip Analytics, Inc., a leader in analytics-powered targeted marketing for real estate businesses, has now extended its solution to include advertising on Facebook News Feeds. This enhancement automatically puts the real estate agent’s or broker’s brand right on the Facebook pages of specific homeowners...

2014-05-14 16:26:53

NEW YORK, May 14, 2014 /PRNewswire-iReach/ -- myThings, a leader in programmatic ad solutions tailored for the largest eCommerce brands, announced today that it has selected comScore, a leader in measuring the digital world, as its ad verification partner. The collaboration will ensure that ads served by myThings will not appear alongside inappropriate content or be exposed to non-human traffic. The concern of non-human traffic or click fraud is apparent with Google's recent...

2014-05-14 16:26:46

Clear TV the dynamic programmer at the forefront of creating and launching robust video platforms architected to drive top-tier content to viewers around the world recently launched TVChannels4u the most advanced MCN in the on-line arena. BURBANK, Calif., May 14, 2014 /PRNewswire-iReach/ -- Clear TV the dynamic programmer at the forefront of creating and launching robust video platforms architected to drive top-tier content to viewers around the world recently launched TVChannels4u...

2014-05-13 08:29:41

ALEXANDRIA, Va., May 13, 2014 /PRNewswire/ -- Targeted Victory, a leader in online advertising and integrated data management for political candidates today announced it will integrate comScore's validated Campaign Essentials (vCE), a holistic ad delivery validation solution that provides deep campaign insights, in-flight reporting and daily alerting for convenient and effective campaign management. vCE will provide Targeted Victory with enterprise campaign validation across its...


Word of the Day
bellycheer
  • Good cheer; viands.
  • To revel; to feast.
The word 'bellycheer' may come from 'belle cheer', "good cheer".
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