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Latest Online advertising Stories

2013-11-27 23:01:58

Over the past three months, GOiMarketing has increased sales by 300 percent at MaxLife Solution™ through the implementation of reputation management and social media marketing. Thousand Oaks, California (PRWEB) November 27, 2013 Over the past three months, GOiMarketing has increased sales by 300 percent at MaxLife Solution™ through the implementation of reputation management and social media marketing. GOiMarketing, a leading internet advertising and marketing services company,...

2013-11-26 08:24:32

Majority of Americans say cable TV holiday advertising impacts their shopping while admitting they would like to see Scrooge-like themes in ads LEXINGTON, Ky., Nov. 26, 2013 /PRNewswire/ -- Viamedia, the cable industry's leading independent cable rep firm and provider of online advertising services, today announced its 2013 Holiday Cable Advertising Study which determined how advertisements on cable TV networks impacts the 89% of Americans who have cable TV programming. The study examined...

2013-11-25 12:25:13

NEW YORK, Nov. 25, 2013 /PRNewswire/ -- The Economist is the first publisher to announce the introduction of French technology company Teads.tv's innovative inRead(TM) online video unit in the U.S. The inRead(TM) format and technology offers a high-impact complement to pre-roll ads due to its positioning and the way it plays. As the reader scrolls down any text-based article, the video ad appears between paragraphs, stopping if the reader cannot see it and resuming when it comes...

2013-11-21 23:31:52

ExactDrive believes Real-time bidding (RTB) can erroneously motivate media buyers to pay lower prices to advertise online while still expecting equal performance. Santa Monica, CA (PRWEB) November 21, 2013 ExactDrive has recently analyzed the performance and effective bid price (average media cost) of several hundred online advertising campaigns. The results indicate that just because real-time bidding technology is being utilized to advertise online doesn't necessarily mean that the...

2013-11-21 12:25:25

First-of-its-kind study demonstrates how Facebook advertising improves paid search performance SAN FRANCISCO, November 21, 2013 /PRNewswire/ -- Kenshoo [http://kenshoo.com ] (http://www.Kenshoo.com), the leader in premium digital marketing technology, today released new research findings in the white paper, "Added Value: Facebook Advertising Boosts Paid Search Performance." The study demonstrates for the first time the direct, positive impact of Facebook advertising on paid...

2013-11-19 23:25:07

Growth Trajectory Expected to Continue as Ampush Focuses Exclusively on the Fast-Growing Native Ad Space San Francisco (PRWEB) November 19, 2013 Ampush, a leading ad technology company and Facebook Strategic Preferred Marketing Developer (sPMD), today announced that it will end the year on an impressive $70M run rate of spend on platform, up from $15M last year. The company also doubled its customer base during the same period and will end the year with nearly 100 employees, up from 35 at...

2013-11-15 23:24:53

Learn AdWords gotchas in these four exciting new YouTube videos training videos. Course explains AdWords for small businesses. Dallas, TX (PRWEB) November 15, 2013 The JM Internet Group (web: http://jm-seo.org), a provider of online AdWords training and courses, is proud to announce their latest video tutorial on Google AdWords. The tutorial is broken up and taught in four short YouTube videos, and explains the four most expensive mistakes AdWords users can make. The tutorial discusses...

2013-11-15 12:23:47

Maker Studios Inc. Debuts in Video Content Ranking at #10 with 30.5 Million Viewers RESTON, Va., Nov. 15, 2013 /PRNewswire/ -- comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 189 million Americans watched 49.1 billion online content videos in October, while the number of video ad views totaled 24.5 billion. (Logo: http://photos.prnewswire.com/prnh/20080115/COMSCORELOGO) Top 10 Video Content...

2013-11-14 23:34:12

SEOM announced the full list of speakers at SEO Conference 2014 that will be held on April 4, 2014 at Inter Expo Centre in Sofia, Bulgaria. Among the experts speaking at the event will be experienced SE professionals from Google and Yandex. Sofia, Bulgaria (PRWEB) November 14, 2013 As of November, 2013, the confirmed specialists who will speak at the conference are: Maria Moeva (Google), Adrian Hristov (Google), Ognian Mladenov (SEOM), Vasil Toshkov (Cloxy), Lily Grozeva, Evgeni Yordanov,...

2013-11-14 23:26:05

Self-serve, programmatic-direct platform enables publishers to create private marketplaces for their premium inventory, greatly reducing overhead of selling display inventory. New York, NY (PRWEB) November 14, 2013 ChargeAds, a provider of intelligent solutions for publishers, advertisers and agencies within the online advertising and marketing world, today announced the availability of its groundbreaking, fully-automated Private Marketplace platform. The new platform enables publishers...