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2014-04-24 08:29:10

Details Click-Through Rates for Mobile Video Ads, Time Of Day Usage, and Mobile Video Engagement for Use As Industry Benchmarks NEW YORK, April 24, 2014 /PRNewswire/ -- The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, today announced the revealing results of the first-ever Mobile Video Benchmark Study. The study, commissioned by the Mobile Marketing Association (MMA) and its Mobile Video Committee, sought to provide mobile video...

2014-04-23 12:20:51

WESTLAKE VILLAGE, Calif., April 23, 2014 /PRNewswire/ -- J.D. Power, a business unit of McGraw Hill Financial, today announced the acquisition of Korrelate, an Orlando-based company that measures consumers' online behaviors and links them to offline sales activity. Korrelate's unique privacy-safe way of matching anonymous online behaviors combined with J.D. Power's Power Information Network® (PIN) new- and used-vehicle retail sales data will enable a unique level of timeliness,...

2014-04-21 08:23:27

Retargeting leader surpasses $150 million revenue run rate with 15,000 customers in over 100 countries SAN FRANCISCO, April 21, 2014 /PRNewswire/ -- AdRoll, the world's most widely adopted retargeting platform, announced today that it closed a $70 million funding round led by Foundation Capital. New investors include Institutional Venture Partners (IVP), Northgate Capital, Performance Equity and Glenmede, who join existing investors Merus Capital, Accel Partners and Peter Thiel. In...

2014-04-16 23:15:40

Ntangle, Inc., a Silicon Valley-based advertising technology company, completed two landmark studies on video viewer ad content preferences and advertising recall. In the first study video viewers said that if they were required to watch ads displayed while they were watching a video, they would prefer ads that were relevant to the video content on the screen, the second study found that the more relevant the ads were to the video content that participants were viewing the recall of the...

2014-04-16 16:25:22

MONTREAL, April 16 2014 /PRNewswire/ - SourceKnowledge, the leading Canadian marketplace for video advertising has announced an integration partnership with leading mobile video SSP (supply side platform) Inneractive of Tel Aviv. Inneractive's mobile video capabilities are VAST 2.0 compliant and cater to both mobile website publishers and developers of applications running on iOS (4.0+) and Android (2.2+). By integrating with Inneractive's SSP, SourceKnowledge will offer its brands...

2014-04-16 12:25:30

- Survey of U.S. Online Users Shows Those Who View Video Online Spend More at Quick Service Restaurants - NEW YORK, April 16, 2014 /PRNewswire/ -- In a recent survey conducted by Videology-- one of the world's largest video advertising platforms-- it was found that online video viewers, compared to non-online video viewers, are more frequent patrons of quick service restaurants (QSR). Photo - http://photos.prnewswire.com/prnh/20140415/74067 Logo -...

2014-04-15 12:35:08

Both search and social deliver positive ROI as revenue grows faster than spend across each channel SAN FRANCISCO, April 15, 2014 /PRNewswire/ -- Kenshoo [http://www.Kenshoo.com ] (http://www.Kenshoo.com), the global leader in predictive media optimization technology, today released a new infographic, Kenshoo Search and Social Snapshot: Q1 2014 [http://www.kenshoo.com/search-social-snapshot ], detailing key metrics and benchmarks for paid search and social advertising. The data...

2014-04-10 12:24:42

Atlantic City will take center stage on Good Morning America & Jimmy Kimmel Live ATLANTIC CITY, N.J., April 10, 2014 /PRNewswire/ -- The Atlantic City Alliance (ACA) launches another $20 million tourism campaign to increase travel to the iconic seaside resort. The goal of the "Do Anything. Do Everything. Do AC" campaign is to broaden AC's image beyond gaming and to attract more leisure tourism. DO AC ads will begin to appear on April 20(th) and include TV, radio, print, digital and billboard...

2014-04-09 08:32:54

Driven Local, Google AdWords Premier SMB Business Partner Provides High-Definition, Cost-Efficient Animated Video Production Services SAN MATEO, Calif., April 9, 2014 /PRNewswire/ -- GoAnimate, the leading cloud-based animated video production platform, today announced a partnership with Driven Local, a leading provider of search, social and digital display advertising for small and medium sized businesses. This partnership provides Driven Local's content specialists the use of...

2014-04-02 23:26:30

Kate Burns will lead SHIFT’s European expansion and focus on driving global adoption for SHIFT’s Open Marketing Cloud. London, UK (PRWEB) April 02, 2014 SHIFT (http://www.SHIFT.com), the leading marketing software company for social advertisers, today announced that it has hired former AOL Europe CEO, Kate Burns, as managing director of its UK and European operations. Burns will work to expand SHIFT’s European presence and drive market adoption of SHIFT’s Open Marketing Cloud,...


Word of the Day
grass-comber
  • A landsman who is making his first voyage at sea; a novice who enters naval service from rural life.
According to the OED, a grass-comber is also 'a sailor's term for one who has been a farm-labourer.'