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Latest Online advertising Stories

2014-01-20 23:02:12

Haystak® Digital Marketing, the leading provider of digital marketing services to the automotive industry, was awarded the Google AdWords™ Premier SMB Partner Award for Highest Customer Satisfaction for the second consecutive year. The Highest Customer Satisfaction Award was based on the feedback of their small business customers across the U.S. and Canada. Fort Myers, FL (PRWEB) January 20, 2014 Haystak® Digital Marketing, the leading provider of digital marketing services to...

2014-01-16 23:21:51

Helix House, a leader in online advertising and Internet marketing is proud to announce the introduction of one of its newest and most effective systems of online advertising. Phoenix, AZ (PRWEB) January 16, 2014 Helix House, a leader in online advertising and Internet marketing is proud to announce the introduction of one of its newest and most effective systems of online advertising. This latest cutting edge technology, known as helixConnect, is unique in that it is all-inclusive and is...

2014-01-16 08:24:19

During the holiday shopping season, 36% of all global retail paid search clicks came from mobile devices and retailers increased spending revenue on Product Listing Ads by 138% YoY SAN FRANCISCO, January 16, 2014 /PRNewswire/ -- Kenshoo [http://www.Kenshoo.com ], the global leader in premium digital marketing technology, this week released Global Search Trends infographics [http://www.kenshoo.com/globalsearchtrends ] and a 2013 Global Online Retail Seasonal Shopping Report:...

2014-01-15 20:21:29

Online advertising to grow at a CAGR of 12% and account for 41% of the total ad market by 2018 SYDNEY, Jan. 15, 2014 /PRNewswire/ -- The Australian online advertising market grew 16% in 2013, reaching $3.74 billion to account for 27% of total advertising expenditure in 2013. Online was the strongest performing across overall advertising expenditure in all media which was $13.9 billion, but grew by only 1.4% during the same period. Advertising revenue continues to move away from...

2014-01-15 16:23:12

The Internet marketing experts at Cyberset don't want to change the essence of a company's messaging, just the way web browsers absorb it LOS ANGELES, Jan. 15, 2014 /PRNewswire/ -- For small businesses, online marketing services from an outside agency can seem daunting. These companies worry that Internet marketing might misrepresent their brand to industry peers and local customers, while not providing the desired results. Nonetheless, the team at Cyberset knows that its local...

2014-01-15 12:23:35

NEW YORK, Jan. 15, 2014 /PRNewswire/ -- Tapad, the leader in cross-device marketing technology, today announced that it has appointed George Gemelos as Senior Vice President, Data Science. He is based at Tapad's New York headquarters and reports to Tapad Co-Founder and Chief Technology Officer Dag Liodden. (Logo: http://photos.prnewswire.com/prnh/20140115/NY45432LOGO) Gemelos will lead the data science function at Tapad, designing models that demonstrate the effectiveness of...

2014-01-15 08:26:51

WebSpectator for Publishers Accredited By MRC For Its Core Viewable Impression Metrics For Online Display Advertising SANTA MONICA, Calif., Jan. 15, 2014 /PRNewswire/ -- WebSpectator, the world's only real-time mobile and web advertising metric, ad server and ad exchange, announced today that it has received Media Rating Council (MRC) accreditation for the core "Guaranteed Time Slot" (GTS) online display advertising viewability metrics in its WebSpectator for Publishers product....

2014-01-15 08:24:59

IRVINE, Calif., Jan. 15, 2014 /PRNewswire/ -- Google has become the go-to method for search marketing, prompting small business owners to regard direct mail as irrelevant. According to direct mail marketing specialist Craig Simpson, embracing this viewpoint is a mistake. "The truth is, more commerce and wealth is created by direct mail than any other media," says Simpson in his new book, The Direct Mail Solution: A Business Owner's Guide to Building a Lead-Generating, Sales-Driving,...

2014-01-14 08:27:49

Buy-side Perspective on Viewability Vendor Testing Leads Report, As Established Standards and Uniformity Increase in Importance for Publishers in 2014 NEW YORK, Jan. 14, 2014 /PRNewswire/ -- As publishers across the digital marketplace prepare for a sea-change industry transition from 'served' ad impressions to a 'viewable' impressions currency, The 614 Group today unveiled an industry-first, in-depth "Viewable Vendor Study", providing an analysis of current viewability vendors in the digital...

2014-01-10 20:21:33

Online Content Videos Exceed 50 Billion Monthly Views for First Time on Record RESTON, Va., Jan. 10, 2014 /PRNewswire/ -- comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 188.2 million Americans watched 52.4 billion online content videos in December, while the number of video ad views totaled 35.2 billion. (Logo: http://photos.prnewswire.com/prnh/20080115/COMSCORELOGO) Top 10 Video Content...


Word of the Day
attercop
  • A spider.
  • Figuratively, a peevish, testy, ill-natured person.
'Attercop' comes from the Old English 'atorcoppe,' where 'atter' means 'poison, venom' and‎ 'cop' means 'spider.' 'Coppa' is a derivative of 'cop,' top, summit, round head, or 'copp,' cup, vessel, which refers to 'the supposed venomous properties of spiders,' says the OED. 'Copp' is still found in the word 'cobweb.'
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