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Latest Online advertising Stories

2014-03-12 08:36:32

Partnership offers clients a powerful combination of audience data management and web optimization tools NEW YORK, March 12, 2014 /PRNewswire/ -- Lotame today announced it has partnered with Optimizely, the leading global website optimization platform, to provide Lotame's marketer and publisher clients a seamless way to facilitate website content optimization and personalization within Lotame's unifying data management platform (DMP). Through the partnership, Lotame will integrate...

2014-03-11 04:20:48

MIAMI, March 11, 2014 /PRNewswire/ -- Headway Digital (www.headwaydigital.com), the online ad industry's global programmatic media company, today announced it is expanding into the European market, and has tapped Andreas Akesson to lead all EU sales and business development initiatives. Headway Digital's entrance into the European market builds on the company's considerable momentum, which includes the recent launch of MoBrain(TM), a demand-side platform for creating and executing...

2014-03-06 16:25:02

DUBLIN, March 6, 2014 /PRNewswire/ -- Research and Markets ( http://www.researchandmarkets.com/research/5qz8tc/crossplatform) has announced the addition of the "Cross-Platform & Mobile Advertising Market by Solutions & Advertising - Forecasts to 2018" [http://www.researchandmarkets.com/research/5qz8tc/crossplatform ] report to their offering. (Logo: http://photos.prnewswire.com/prnh/20130307/600769 ) This report forecasts the global cross-platform and...

2014-03-05 12:25:45

Partnership allows Atlas to use Innovid's platform to deliver advanced video advertising across screens and gather actionable user insights NEW YORK, March 5, 2014 /PRNewswire/ -- Innovid has been selected by Atlas Solutions as the technology platform to deliver advanced video advertising anywhere. Through the partnership, Atlas and Innovid will align systems to provide Atlas' current and future worldwide advertising agency clients with direct access to deliver addressable and...

2014-03-05 08:27:04

Industry leaders with deep experience in advertising technology, digital marketing and online media bring valuable expertise and perspectives to growing company AUSTIN, March 5, 2014 /PRNewswire/ -- OneSpot, the content advertising company that combines content marketing with the power, data intelligence and scale of online advertising, announced today that six new executives have joined the company's board of advisors. With a wealth of knowledge in advertising technology, digital marketing...

2014-02-27 08:27:08

Former DoubleClick President and Google EMEA Executive to Establish Tapad's European Offices, Starting With UK and Germany NEW YORK, Feb. 27, 2014 /PRNewswire/ -- Tapad, the leader in cross-device marketing technology, has appointed Ben Regensburger to the newly created role of President, Tapad Europe. He is charged with launching Tapad outside the U.S., currently slated to be formally established in the U.K. and Germany within the first half of 2014. Regensburger is splitting his...

2014-02-26 04:21:12

Integration Helps Address Publishers' Mobile App Brand Control Struggles REDWOOD CITY, Calif., Feb. 26, 2014 /PRNewswire/ -- The Media Trust, the global leader in monitoring and protecting the online and mobile advertising ecosystem, and PubMatic, the programmatic advertising platform company for leading publishers, today announced a new solution for improving brand safety across mobile inventory, focused particularly on mobile applications, one of the fastest growing areas of demand in...

2014-02-25 12:26:18

Technology company showcases innovations and thought leadership in unstructured data at high-profile local media events in Las Vegas, Denver & New York City FORT WORTH, Texas, Feb. 25, 2014 /PRNewswire/ -- As SMBs increase in their digital adoption and national advertisers shift budgets to geo-targeted local display and mobile advertising, Simpli.fi, an advertising technology company that simplifies digital advertising through the use of unstructured data, is leading the way in bringing the...

2014-02-25 00:21:43

VANCOUVER, Feb. 25, 2014 /PRNewswire/ - Destiny Media Technologies (TSXV: DSY) (OTCQX: DSNY) announced the first of a series of marketing initiatives for its new disruptive Clipstream® streaming video technology. The campaigns will highlight two streaming video ads describing Destiny's Clipstream® video cloud service. The video ads will play in the Clipstream® format across the front pages of a number of web developer and streaming media properties. The initial ads will...

2014-02-24 08:26:30

SAN MATEO, Calif. and BARCELONA, Spain, Feb. 24, 2014 /PRNewswire/ -- Opera Mediaworks, the world's largest mobile ad platform, today announced the launch of its latest mobile ad-serving and monetization product, AdMarvel for Ad Networks. Built exclusively for mobile phone, tablet and connected TV, AdMarvel for Ad Networks provides the sales, technology and back-office services necessary for online and mobile advertising companies to build and scale their own ad networks. The driving force...


Word of the Day
omadhaun
  • A fool; a simpleton: a term of abuse common in Ireland and to a less extent in the Gaelic-speaking parts of Scotland.
This word is partly Irish in origin.