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2014-01-15 12:23:35

NEW YORK, Jan. 15, 2014 /PRNewswire/ -- Tapad, the leader in cross-device marketing technology, today announced that it has appointed George Gemelos as Senior Vice President, Data Science. He is based at Tapad's New York headquarters and reports to Tapad Co-Founder and Chief Technology Officer Dag Liodden. (Logo: http://photos.prnewswire.com/prnh/20140115/NY45432LOGO) Gemelos will lead the data science function at Tapad, designing models that demonstrate the effectiveness of...

2014-01-15 08:26:51

WebSpectator for Publishers Accredited By MRC For Its Core Viewable Impression Metrics For Online Display Advertising SANTA MONICA, Calif., Jan. 15, 2014 /PRNewswire/ -- WebSpectator, the world's only real-time mobile and web advertising metric, ad server and ad exchange, announced today that it has received Media Rating Council (MRC) accreditation for the core "Guaranteed Time Slot" (GTS) online display advertising viewability metrics in its WebSpectator for Publishers product....

2014-01-15 08:24:59

IRVINE, Calif., Jan. 15, 2014 /PRNewswire/ -- Google has become the go-to method for search marketing, prompting small business owners to regard direct mail as irrelevant. According to direct mail marketing specialist Craig Simpson, embracing this viewpoint is a mistake. "The truth is, more commerce and wealth is created by direct mail than any other media," says Simpson in his new book, The Direct Mail Solution: A Business Owner's Guide to Building a Lead-Generating, Sales-Driving,...

2014-01-14 08:27:49

Buy-side Perspective on Viewability Vendor Testing Leads Report, As Established Standards and Uniformity Increase in Importance for Publishers in 2014 NEW YORK, Jan. 14, 2014 /PRNewswire/ -- As publishers across the digital marketplace prepare for a sea-change industry transition from 'served' ad impressions to a 'viewable' impressions currency, The 614 Group today unveiled an industry-first, in-depth "Viewable Vendor Study", providing an analysis of current viewability vendors in the digital...

2014-01-10 20:21:33

Online Content Videos Exceed 50 Billion Monthly Views for First Time on Record RESTON, Va., Jan. 10, 2014 /PRNewswire/ -- comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 188.2 million Americans watched 52.4 billion online content videos in December, while the number of video ad views totaled 35.2 billion. (Logo: http://photos.prnewswire.com/prnh/20080115/COMSCORELOGO) Top 10 Video Content...

2014-01-07 23:21:33

Over half of the company's net profits earned through its users will be donated to non-profit organizations that Livecharity software users select: Free software download available today. Sunny Isles, FL (PRWEB) January 07, 2014 Innovative. Groundbreaking technology. New business model. All are words to describe Livecharity, yet ones that do not paint the whole picture. But, how about a billion dollar promise? A promise not to the company, but a promise to the world. Livecharity’s...

2014-01-07 12:23:51

CHICAGO, January 7, 2014 /PRNewswire/ -- Affinity.com, world's leading contextual ad network and leading digital ad network, Networkplay announces an exclusive multi-year partnership to provide contextually targeted in-banner video ad offerings to advertisers. (Logo: http://photos.prnewswire.com/prnh/20140107/662910 ) This announcement comes at a time when online video consumption globally has witnessed significant growth and penetration. According to a recent...

2014-01-06 08:24:04

Announces CloudTV(TM) AdCast and partnership with BrightLine for interactive brand experiences with major marketers LAS VEGAS, Jan. 6, 2014 /PRNewswire/ -- ActiveVideo® today extended the power of Cloud UIs for pay-TV providers, online video providers and the CE industry, unveiling new functionality that enables its CloudTV(TM) software platform to deliver web-style interactive TV advertising at scale. The introduction of CloudTV(TM) AdCast, an interactive ad distribution software platform,...

2014-01-05 23:02:36

In response to an article published by Mashable, Long Island web design company fishbat discusses the potentially high increase in mobile advertising for 2014. Bohemia, NY (PRWEB) January 05, 2014 fishbat, a leading Long Island web design company, responds to an article published by Mashable on January 3, which reveals that mobile advertising is projected to increase in 2014. According to the Mashable article titled, “Mobile Advertising Projected to Increase 64% in 2014,” mobile...

2014-01-03 16:21:51

DUBLIN, January 3, 2014 /PRNewswire/ -- Research and Markets ( http://www.researchandmarkets.com/research/2w7kfr/crossplatform) has announced the addition of the "Cross-Platform & Mobile Advertising Market by Solutions & Advertising - Worldwide Market Forecasts and Analysis (2013 - 2018)" [http://www.researchandmarkets.com/research/2w7kfr/crossplatform ] report to their offering. (Logo: http://photos.prnewswire.com/prnh/20130307/600769 ) This report...


Word of the Day
baudekin
  • A rich embroidered or brocaded silk fabric woven originally with a warp of gold thread.
'Baudekin' seems to be an alternative form of 'baldachin,' from the Italian 'Baldacco,' Baghdad, the city where the material was made.
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