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2014-09-16 08:27:57

Half-Day Event Hosted by OneSpot to Offer Perspectives from Top Marketing Executives at Coca-Cola, Edelman, GE, Intel, Johnson & Johnson, Kimberly-Clark, MasterCard, ZenithOptimedia and Many More AUSTIN, Texas, Sept. 16, 2014 /PRNewswire/ -- OneSpot, the content advertising company that combines content marketing with the power, data intelligence, and scale of online advertising, today announced Unify, the first conference focused exclusively on connecting content, audience and business...

2014-09-15 23:05:15

Media Industry Veteran to Lead Company’s New NYC Office New York, NY (PRWEB) September 15, 2014 wywy (http://www.wywy.com), a Germany-based cross-screen advertising and real time TV-ad tracking company, has announced the appointment of Alan Ives as its vice president sales and business development, North America. Ives will be based out of wywy’s newly opened New York office and will lead the company’s expansion to the U.S. market. Ives will be responsible for leading wywy’s sales...

2014-09-11 12:25:40

Set Top Box Data Enhances Precision of Desktop Campaigns IRVINE, Calif., Sept. 11, 2014 /PRNewswire/ -- Specific Media today announced that its TV Audience Segments (TVAS) targeting solution features data from leading media research firm Kantar Media, allowing advertisers to strengthen their audience targeting strategies with additional behavioral insights. Together, TVAS and Kantar Media data enable advertisers to target online audiences based on offline viewing habits through...

2014-09-10 23:02:24

Vidillion and a leading television advertising company, AppliedQ, are coming together to demonstrate CTV ad retargeting to capitalize on ad opportunities to viewer webpages. Las Vegas, NV (PRWEB) September 10, 2014 As more people stream videos on their connected televisions (CTVs), more tech companies are zeroing in on CTV advertising opportunities. Many tech experts see this as the dawn of a new revolution in video consumption, with CTV ads becoming the next big trend in marketing and...

2014-09-10 08:40:47

Invites Industry to Increase Transparency Around Digital Ad Quality with Adtricity(TM) NEW YORK, Sept. 10, 2014 /PRNewswire/ -- Vindico® is taking a major step in improving digital ad quality across the ecosystem by offering its Adtricity(TM) for Publishers viewability and verification tool to all digital publishers at no cost. Vindico is inviting digital publishers to join the drive for improved ad placement quality and provide advertisers with quality ratings for their inventory...

2014-09-10 08:28:35

DUBLIN, Sept. 10, 2014 /PRNewswire/ -- Research and Markets has announced the addition of the "Global Programmatic Video Market 2014-2018" report to their offering. http://photos.prnewswire.com/prnvar/20130307/600769 Programmatic video is a fast-growing and emerging field driving the growth of online advertising. Programmatic buying automates the process of buying ad inventory from an advertising exchange in real-time to broadcast an ad to the target customer. It enables advertisers to buy...

2014-09-10 08:26:16

New In-Feed format exceeds IAB guidelines for viewability and allows advertisers to scale their native video distribution across the Open Web LONDON, September 10, 2014 /PRNewswire/ -- adidas is the launch partner of a new in-feed ad offering from marketing technology company Unruly that dynamically adapts to the unique look and feel of any given web page in real time across the Open Web [http://www.unruly.co ]. Using its proprietary Liquid Layout Technology, Unruly...

2014-09-08 12:26:20

Protects advertisers from rising fraud and abuse in the digital video ad environment NEW YORK, Sept. 8, 2014 /PRNewswire/ -- DoubleVerify, the leader in digital performance solutions, has announced the launch of Video+ -- the industry's first complete solution that protects advertisers and their inventory suppliers from the rising fraud and abuse in the digital video ad environment. With online video advertising expected to double in the next two years, Video+ provides the transparency and...

2014-09-05 12:22:14

- Findings from Videology Study on the Digital Tendencies of Holiday Shoppers Showcased in Infographic NEW YORK, Sept. 5, 2014 /PRNewswire/ -- Videology, one of the world's largest video advertising platforms, released the results of a survey of online users and found that heavy video viewers (those who watch 15+ hours a week) are 57% more likely to spend more on holiday gifts this year compared to last year. Photo - http://photos.prnewswire.com/prnh/20140904/143339 The survey,...

2014-09-03 23:11:08

Global Programmatic Video Market 2014-2018 a new research report added to Sandlerresearch.org store. Dallas, Texas (PRWEB) September 03, 2014 Rapid growth in programmatic spending by advertisers and the exponential rise in real-time bidding buying are the major trends in the Global Programmatic Video market. Market vendors are increasingly harnessing the RTB platform by increasing spending as it enables them to buy video ad space on a real-time basis. Companies are shifting their focus to...


Word of the Day
humgruffin
  • A terrible or repulsive person.
Regarding the etymology of 'humgruffin,' the OED says (rather unhelpfully) that it's a 'made-up word.' We might guess that 'hum' comes from 'humbug' or possibly 'hum' meaning 'a disagreeable smell,' while 'gruffin' could be a combination of 'gruff' and 'griffin.'