Quantcast
Last updated on April 16, 2014 at 17:34 EDT

Latest Online advertising Stories

2014-03-17 08:27:15

CMOs recognized content advertising platform as strongest value proposition and relevance to global brands AUSTIN, Texas, ­­March 17, 2014 /PRNewswire/ -- OneSpot, the content advertising company that combines content marketing with the power, data intelligence and scale of online advertising, was announced as the winner of The CMO Club's SXSW Startup Pitch competition, held in Austin, Texas on March 10, 2014 during SXSW Interactive. The CMO Club (www.thecmoclub.com) is a...

Video Ads Coming To Your Facebook News Feed
2014-03-14 06:30:36

redOrbit Staff & Wire Reports - Your Universe Online Following a short testing period that began last December, Facebook announced on Thursday that it is gradually rolling out its “Premium Video Ads" over the next few months, which will auto play in the News Feeds of its more than one billion members. The 15-second videos will begin playing without sound as they appear onscreen, and will stop if a member scrolls past the ad. However, if a user taps the video, the ad will expand...

2014-03-13 20:23:49

LOS ANGELES, March 13, 2014 /PRNewswire/ -- BaronsMedia.com has launched one of the first Machine Learning Affiliate Ad Networks. The tech company located in Burbank, CA, combined its Machine Learning technology and Agency relationships to build one the most technologically advanced affiliate networks out there. http://photos.prnewswire.com/prnvar/20140313/LA83371LOGO Machine Learning promises to take the guesswork out of the affiliate business by doing all the work for the...

2014-03-13 08:26:59

Data From Vindico Shows Interactive Video Creative Drives 6x Engagement Compared to Repurposed TV Creative NEW YORK, March 13, 2014 /PRNewswire/ -- Brands are rapidly adopting interactive video advertising and engaging with consumers in unique ways only available within the digital ecosystem, according to data from leading video ad management platform Vindico. The data from Vindico's 2013 "The State of Interactive Video Advertising" report shows that interactive video ad impressions are up 77...

2014-03-12 23:26:38

AlertID, the fastest growing neighborhood social network, today announced the launch of its Neighborhood Ad Network, which is the first direct online advertising platform that makes it easy for national and local advertisers to reach consumers in more than 59,000 neighborhoods across the country online, on mobile apps and by email. Las Vegas, NV (PRWEB) March 12, 2014 AlertID, the fastest growing neighborhood social network, today announced the launch of its Neighborhood Ad Network, which...

2014-03-12 08:36:32

Partnership offers clients a powerful combination of audience data management and web optimization tools NEW YORK, March 12, 2014 /PRNewswire/ -- Lotame today announced it has partnered with Optimizely, the leading global website optimization platform, to provide Lotame's marketer and publisher clients a seamless way to facilitate website content optimization and personalization within Lotame's unifying data management platform (DMP). Through the partnership, Lotame will integrate...

2014-03-11 04:20:48

MIAMI, March 11, 2014 /PRNewswire/ -- Headway Digital (www.headwaydigital.com), the online ad industry's global programmatic media company, today announced it is expanding into the European market, and has tapped Andreas Akesson to lead all EU sales and business development initiatives. Headway Digital's entrance into the European market builds on the company's considerable momentum, which includes the recent launch of MoBrain(TM), a demand-side platform for creating and executing...

2014-03-06 16:25:02

DUBLIN, March 6, 2014 /PRNewswire/ -- Research and Markets ( http://www.researchandmarkets.com/research/5qz8tc/crossplatform) has announced the addition of the "Cross-Platform & Mobile Advertising Market by Solutions & Advertising - Forecasts to 2018" [http://www.researchandmarkets.com/research/5qz8tc/crossplatform ] report to their offering. (Logo: http://photos.prnewswire.com/prnh/20130307/600769 ) This report forecasts the global cross-platform and...

2014-03-05 12:25:45

Partnership allows Atlas to use Innovid's platform to deliver advanced video advertising across screens and gather actionable user insights NEW YORK, March 5, 2014 /PRNewswire/ -- Innovid has been selected by Atlas Solutions as the technology platform to deliver advanced video advertising anywhere. Through the partnership, Atlas and Innovid will align systems to provide Atlas' current and future worldwide advertising agency clients with direct access to deliver addressable and...

2014-03-05 08:27:04

Industry leaders with deep experience in advertising technology, digital marketing and online media bring valuable expertise and perspectives to growing company AUSTIN, March 5, 2014 /PRNewswire/ -- OneSpot, the content advertising company that combines content marketing with the power, data intelligence and scale of online advertising, announced today that six new executives have joined the company's board of advisors. With a wealth of knowledge in advertising technology, digital marketing...