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Latest Online advertising Stories

2014-07-29 08:30:12

LOS ANGELES, July 29, 2014 /PRNewswire/ -- YP, the largest local ad platform in the U.S., had nearly $400 million in mobile search revenue in 2013, making it the number three company in the U.S. mobile advertising industry - trailing only Google and Twitter - according to analyst firm IDC (International Data Corporation).([1]) Overall, YP digital revenue reached nearly $1 billion in 2013. According to comScore Media Metrix (Multi-Platform) reporting, YP is now ranked among the top 30...

2014-07-29 04:21:22

LONDON, July 29, 2014 /PRNewswire/ -- Admedo, a UK-headquartered business that enables advertisers and agencies to manage their Programmatic advertising in-house, today announced that is has raised a $2million round of series A funding. The round was lead by Sussex Place Ventures, with participation from Playfair Capital, Encore Capital, Kima Ventures. The board has also been strengthened with new chairman Steve Brown. Admedo is the first SAAS Self Serve Ad platform...

2014-07-24 08:30:16

Major Update to Software Development Kit (SDK) Extends Advertisers' Ability to Deploy Interactive Ads, and Measure Viewability via Adtricity(TM) At Scale NEW YORK, July 24, 2014 /PRNewswire/ -- Today, leading enterprise ad management platform Vindico® widely releases the next generation of the Vindico Mobile SDK that allows advertisers to seamlessly deliver and measure video ad campaigns across all screens, including in app mobile environments and on mobile web, for greater flexibility in a...

internet privacy canvas fingerprinting
2014-07-24 08:00:36

redOrbit Staff & Wire Reports - Your Universe Online UPDATE: July 24, 2014 - Clarification and updates provided by a representative of AddThis Five percent of the world’s top 100,000 websites are using a previously undetected cookie-like online tracking mechanism that is embedded in “share” buttons – and researchers from Princeton University and Belgium’s KU Leuven University report that it is next to impossible to block using conventional computer privacy tools....

2014-07-22 08:29:26

Q1Media Delivers 916 Million Video Ads in May 2014 AUSTIN, Texas, July 22, 2014 /PRNewswire/ -- Q1Media's AdExcite((TM)) Video Platform breaks a record once again by delivering 916 million paid U.S. video ads in June, achieving more than a 27% improvement on its record highs for April. The Austin-based company's total unique user reach in the U.S. jumped a spot to #6 while total video ads served climbed to #7 according to comScore's Video Metrix. Q1Media Founder Bill Wiemann said,...

2014-07-21 08:29:51

YP Teams Up With DataXu to Launch New Offering NEW YORK and BOSTON, July 21, 2014 /PRNewswire/ -- YP, the largest local ad platform in the U.S., aims to empower advertisers to turn insights into action by applying retargeting capabilities, powered by DataXu, to its 70 million "doers" using search history to identify and connect brands with a qualified audience across the web. YP offers retargeting for online display advertising, to enable advertisers and agencies to extend their...

2014-07-18 23:04:01

GIA initiates research coverage on the global “Online Advertising” market, as part of its ongoing multiple research projects on diverse industries and markets. The soon to be released report identifies rapid proliferation of the internet, growing use of smartphones for online shopping and the ensuing rise of m-commerce, and strong adoption by SMEs, as primary growth drivers in the market. San Jose, California (PRWEB) July 18, 2014 Follow us on LinkedIn – GIA is pleased to announce...

2014-07-17 12:25:13

DigitalAdvertisingAlliance.org provides guidance on the DAA's increasingly globally recognized self-regulatory program NEW YORK, July 17, 2014 /PRNewswire-USNewswire/ -- The Digital Advertising Alliance (DAA) has launched its newest web property, http://www.digitaladvertisingalliance.org/, which builds on DAA's commitment to educate the advertising industry about DAA's established and enforceable principles for responsible privacy practices across the online advertising industry, and...

2014-07-17 04:21:41

Gravity4 redefines online and mobile advertising by bringing Automation, Simplicity, and Design into one integrated platform as part of the One-Click Revolution. A single programmatic advertising platform that combines big data, high-frequency bidding and a proprietary App Center that puts the Chief Marketing Officer in the power base. SAN FRANCISCO, July 17, 2014 /PRNewswire/ -- Software has always been used to mostly store customer data but seldom to generate customers until now....

2014-07-16 23:04:20

Widespread data availability facilitates delivery of relevant advertising to consumers New York, NY (PRWEB) July 16, 2014 Leading online data marketplace Datonics has added GumGum, TwoPointO and Vemba to its roster of data distribution partners. These partnerships will allow the companies to deliver relevant data-driven advertising to target customers on behalf of their clients. GumGum is the leading in-image advertising provider, driving brand engagement for advertisers by placing...


Word of the Day
tessitura
  • The prevailing range of a vocal or instrumental part, within which most of the tones lie.
This word is Italian in origin and comes from the Latin 'textura,' web, structure.