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Latest Online advertising Stories

2014-07-15 08:37:25

-- Humor Cited As Most Effective Tool to Attract Viewership of Online Ad -- CHICAGO, July 15, 2014 /PRNewswire/ -- STRATA, the leader in media buying and selling software, found in a recent survey of viewers of online videos and TV, younger audiences feel that targeted ads are more intrusive than their older counterparts. Of those that found targeted ads more invasive than non-targeted ads, 64% were between the ages of 18-44 as compared to 36% of those who were 45 and up. Targeted...

2014-07-14 12:31:24

Enables smarter spending by providing unmatched intelligence into fraudulent leads PHILADELPHIA, July 14, 2014 /PRNewswire/ -- LeadiD, the company bringing transparency and integrity to the customer acquisition intelligence process, today announced the launch of LeadiD Fraud Detection powered by Forensiq, a groundbreaking solution that helps eliminate fraud in all parts of the funnel including impressions, clicks and conversions. LeadiD Fraud Detection brings peace of mind to sales...

2014-07-14 12:24:44

ALEXANDRIA, Va., July 14, 2014 /PRNewswire/ -- Targeted Victory, a leader in online advertising and integrated data management for political candidates, today announced a partnership with NCC Media, a leader in cable media placement across digital and television mediums. Through this partnership, Targeted Victory will combine cable media placement data from NCC Media with Rentrak television ratings information based on its massive and passive TV measurement footprint to create...

2014-07-12 23:00:40

Breezeads.com, a leading pay per click network and Google Adwords alternative, has confirmed that it is working on a new custom ads package designed to target small businesses looking to make the most out of online advertising without having to spend a lot of money in the process. It is going to help the affiliate marketing industry and local small businesses to grow their business on limited funds. New York, NY (PRWEB) July 12, 2014 Breezeads.com, a leading pay per click network and...

2014-07-09 23:09:52

New Player Could Revolutionize Advertising for VR Orange County, CA (PRWEB) July 09, 2014 OCULU has announced initial development of a new video player to serve pre-roll ads directly into platforms using virtual reality (VR) technology. Enhancements OCULU will make to its video streaming player allows marketers increased delivery options for pre-roll advertising messages. These advancements into VR create opportunities to directly stream micro-targeted messages. OCULU predicts that...

2014-07-09 23:04:48

4INFO’s AdHaven Bullseye MultiScreen Video enables precise, purchase-based ad targeting in mobile and online video formats with cross-platform measurement of sales lift at the UPC level. San Mateo, Calif (PRWEB) July 09, 2014 4INFO — the fast-growing technology company solving the challenge of mobile attribution for national brand advertisers — introduces the ability to precisely target video ad campaigns across mobile and online screens and measure results that matters most: sales...

2014-07-09 23:03:59

Advertisers now have unlimited access to online advertising space through Colling Media. Scottsdale, Arizona (PRWEB) July 09, 2014 Colling Media, a leading advertising agency offers clients a hybrid of traditional advertising, digital media and lead generation that builds brands and drives short and long term revenue. This unique offering of strategy, delivery, and tracking is what is known as "Smart Advertising". As one advertiser put it, "On just the digital side, we used...

2014-07-09 23:01:45

With the release of new targeted online advertising software from Markit Media and Adosia, advertisers can increase ad views up to 95% to multiply advertisement click-through rates and supercharge online ad revenues. Phoenix, Arizona (PRWEB) July 09, 2014 Markit Media Group has partnered with Ad Tech firm Adosia to provide clients with the ability to engage in online display advertising campaigns billed strictly on viewable impressions. With the release of new proprietary software, Markit...

2014-07-09 12:27:57

-- Several Key Hires Join to Forge Tapad Europe -- NEW YORK, July 9, 2014 /PRNewswire/ -- Tapad, the leading cross-screen marketing technology company, has opened offices in London and Frankfurt. Tapad is bringing its unified, cross-device solutions to a market where one-in-three online consumers uses at least three screens, according to IAB Europe. Tapad was first-to-market in the U.S. and currently serves more than 200 Fortune 500 brands in the U.S. A strong team comprised of...

2014-07-09 08:24:40

New Veri-Site(TM) program offers proactive way to combat online ad piracy AUSTIN, Texas, July 9, 2014 /PRNewswire/ -- Veri-Site(TM) today announced the launch of its new Veri-Site Certification(TM) program for ad networks and publishers seeking to mitigate risk of doing business with rogue websites. Tremor Video, an advertising technology company elevating brand performance across all screens for the world's leading brands and publishers, is the first to have its network Veri-Site...


Word of the Day
tessitura
  • The prevailing range of a vocal or instrumental part, within which most of the tones lie.
This word is Italian in origin and comes from the Latin 'textura,' web, structure.