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Latest Online advertising Stories

2014-08-24 23:00:25

Experience Advertising, Inc.'s LinkedIn Affiliate Marketing Group Dedicated to Affiliate Marketers and the Affiliate Marketing Industry Has Exceeded 20,000 Members Fort Lauderdale, FL (PRWEB) August 24, 2014 The LinkedIn Affiliate Marketing group, launched and run by Evan Weber, CEO of digital marketing agency Experience Advertising, Inc., has surpassed the 20,000-member mark. The LinkedIn Affiliate Marketing group is dedicated to the affiliate marketing industry and was launched in...

2014-08-22 08:23:42

WASHINGTON, Aug. 22, 2014 /PRNewswire-iReach/ -- Media Thirst, a digital ad monitoring company, joins the Online Trust Alliance (OTA) to enhance trust in digital advertising and to help protect the brands of online publishers. Media Thirst's mission--monitoring digital advertising to create transparency around advertising practices and improve advertising quality--supports OTA's work promoting industry self-regulation and advancing best practices in the digital space. Photo -...

2014-08-21 23:07:13

Platform lets advertisers pay only if viewer watches 100% of commercial San Francisco, CA (PRWEB) August 21, 2014 Team One and adRise Inc, the largest Connected TV content distribution and monetization platform, today announced the airing of their first interactive TV advertising campaign produced for Lexus that mirrors online ad-skipping technology and completion rate models. The campaign ran from June 2 - July 13, 2014 promoting the Lexus LS and its newest innovations. The skippable...

2014-08-20 12:26:12

Integral's TRAQ Video Score to enhance video advertising campaigns powered by TubeMogul's platform EMERYVILLE, Calif., Aug. 20, 2014 /PRNewswire/ -- TubeMogul, the leading software company for digital branding, and Integral Ad Science, the leading global provider of actionable advertising intelligence for buyers and sellers of digital media, announced today that they have partnered to provide TubeMogul's clients with independent, third-party viewability measurement and anti-fraud...

2014-08-19 12:25:28

Recognized for creating new opportunities in marketing, branding, advertising, and publishing. AUSTIN, Texas, Aug. 19, 2014 /PRNewswire/ --OneSpot, the content advertising company that combines content marketing with the power, data intelligence, and scale of online advertising today announced that it has been chosen by AlwaysOn as one of the OnMedia Top 100 winners. Inclusion in the OnMedia 100 signifies leadership amongst its peers and game-changing approaches and technologies...

2014-08-19 08:27:23

EngageClick's unique, multi-screen video advertising campaign technology produces real-time consumer insights for brands and two times higher consumer engagement than the market average PALO ALTO, Calif., Aug. 19, 2014 /PRNewswire-iReach/ -- EngageClick (http://www.engageclick.com), the predictive, personalized multi-screen advertising platform that delivers superior ad engagement and performance, today introduced AdPoll, a new interactive, personalized multi-screen video advertising...

2014-08-18 23:04:36

Delivering Advertising Across Screens Simultaneously Yields Improved Results Using New Technologies New York, NY (PRWEB) August 18, 2014 Second screen usage distracts viewers from TV advertising according to a study from TNS Infratest commissioned by wywy. Among viewers who used a second screen device while watching TV, the TV ad awareness dropped 58 percent compared to TV-only viewers participating in the study. In addition, the study found that new technologies can bolster ad awareness...

2014-08-18 23:04:29

Online advertising market majorly focuses across advertising formats, different verticals, regions, factors driving this market, various restraints, challenges, and opportunities along with the future roadmaps. (http://www.marketsandmarkets.com/Market-Reports/online-advertising-market-163283909.html) (PRWEB) August 18, 2014 The report “Online Advertising Market by Search Engine Marketing, Display Advertising, Classifieds, Mobile, Video, Lead Generation, Rich Media - Global Advancements,...

2014-08-18 08:25:51

MELVILLE, N.Y., Aug. 18, 2014 /PRNewswire-iReach/ -- dexiMEDIA, (www.dexiMEDIA.com), a high impact demand-side marketplace for advertisers, agencies and agency trading desks, today announced the availability of Integral Ad Science (IAS) scored ad inventory on its platform. IAS is the leading global provider of actionable advertising intelligence for buyers and sellers of digital media. Through this offering, dexiMEDIA will measure media quality and campaign effectiveness for its...

2014-08-14 12:32:37

DUBLIN, Aug. 14, 2014 /PRNewswire/ -- Research and Markets has announced the addition of the "Online Advertising Market by Search Engine Marketing, Display Advertising, Classifieds, Mobile, Video, Lead Generation, Rich Media - Global Advancements, Forecasts & Analysis (2014 - 2019)" report to their offering. http://photos.prnewswire.com/prnh/20130307/600769 The online advertising market is gaining high traction across several industries. The primary reasons driving high traction are...


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