Quantcast

Latest Online advertising Stories

2014-07-09 08:24:40

New Veri-Site(TM) program offers proactive way to combat online ad piracy AUSTIN, Texas, July 9, 2014 /PRNewswire/ -- Veri-Site(TM) today announced the launch of its new Veri-Site Certification(TM) program for ad networks and publishers seeking to mitigate risk of doing business with rogue websites. Tremor Video, an advertising technology company elevating brand performance across all screens for the world's leading brands and publishers, is the first to have its network Veri-Site...

2014-07-08 23:06:16

Company to Enter U.S. Market With Opening of New York Office (PRWEB) July 08, 2014 wywy (http://www.wywy.com), a Germany-based cross-screen advertising and real time TV-ad tracking company, has completed the acquisition and integration of Second Screen Networks, a New York-based social TV company that allows TV broadcast ads to sync in real time with mobile devices and websites. As part of this acquisition, wywy is expanding into the U.S. market with the opening of a new office in New...

2014-07-08 23:02:39

The rise of automated trading & tremendous growth in programmatic buying – specifically real-time bidding & impression-level targeting – promises brands greater advertising efficiencies. (PRWEB) July 08, 2014 The rise of automated trading and tremendous growth in programmatic buying – specifically real-time bidding (RTB) and impression-level targeting – promises brands greater advertising efficiencies. While some brands have widely adopted programmatic trading as standard,...

2014-07-04 00:20:35

AdChina and 20+ industry leaders jointly open a new era in programmatic branding SHANGHAI, July 3, 2014 /PRNewswire/ -- The kick-off press conference of China's first programmatic branding research project was held in Beijing on June 11th. The six largest agency groups (Publicis Groupe's Audience On Demand, Omnicom Group's Accuen, &c. Inc.'s iDSP, IPG's Cadreon, GroupM's Xaxis and Aegis Group's Amnet), over 20 publisher groups (Sohu.com, YoukuTudou, CBSi Group, Kmplayer, LeTV,...

2014-07-03 08:22:23

BURLINGTON, Mass., July 3, 2014 /PRNewswire/ -- Burst Media, (www.BurstMedia.com), a premium provider of integrated advertising programs for leading U.S. brands, today announced that it has entered into an international agreement with Integral Ad Science (IAS), the leading global provider of actionable advertising intelligence for buyers and sellers of digital media. Through this partnership, Burst's premium offering Burst Media and programmatic platform AdConductor gain access to...

2014-07-02 08:31:18

PARIS, July 2, 2014 /PRNewswire/ -- Nextperf, the multi-screen marketing AI platform and specialist for Performance oriented Dynamic Retargeting, welcomes Nick HEYS as new Member of the Board. He will bring his expertise, vision and will provide support especially for the international development of Nextperf. (Logo: http://photos.prnewswire.com/prnh/20140605/690316 ) After investing heavily in its technological platform over the past two years and expanding...

2014-06-30 16:24:57

More than 500 sites impacting over 1% of all video ads NEW YORK, June 30, 2014 /PRNewswire/ -- DoubleVerify, the leader in digital performance solutions, today announced it has uncovered a significant digital video ad fraud impression laundering scheme, involving over 500 sites and impacting over 1% of all video ad impressions across the internet. Impression laundering conceals the actual URL where an ad appears by using 'front sites' that mask themselves as legitimate publishers, in order to...

2014-06-30 08:26:02

Q2 2014 Digital Marketing Report by IgnitionOne highlights growth in paid search, mobile and programmatic display advertising NEW YORK, June 30, 2014 /PRNewswire/ -- IgnitionOne, the global leader in cloud-based digital marketing technology, released its quarterly digital marketing report today, highlighting positive growth for Q2 2014. The report focuses on the growth of search advertising on mobile devices, other paid search trends and programmatic display advertising. Logo -...

2014-06-28 23:00:35

The LinkedIn Affiliate Marketing Group has exceeded 19,000 members. Fort Lauderdale, FL (PRWEB) June 28, 2014 The LinkedIn Affiliate Marketing group, launched and run by Evan Weber, CEO of digital marketing agency Experience Advertising, Inc., has surpassed the 19,000-member mark. The LinkedIn Affiliate Marketing group is dedicated to the affiliate marketing industry and was launched in October of 2007 to serve as a place for affiliate marketers and affiliate marketing industry...

2014-06-26 23:14:20

Opt-Intelligence’s data enhancement partnership with AccuData provides marketers new capabilities to target their online lead generation campaigns. New York, New York (PRWEB) June 26, 2014 Opt-Intelligence, the largest performance advertising network specializing in opt-in advertising, launched its real-time digital data partnership with AccuData Integrated Marketing today, bringing marketers unprecedented demographic and psychographic targeting capabilities for their online subscriber...


Word of the Day
vermicular
  • Like a worm in form or movement; vermiform; tortuous or sinuous; also, writhing or wriggling.
  • Like the track or trace of a worm; appearing as if worm-eaten; vermiculate.
  • Marked with fine, close-set, wavy or tortuous lines of color; vermiculated.
  • A form of rusticated masonry which is so wrought as to appear thickly indented with worm-tracks.
This word ultimately comes from the Latin 'vermis,' worm.
Related