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Latest Online advertising Stories

2014-06-20 23:02:32

Market Publishers Ltd and Socientel360 signed a partnership agreement for quality market research promotion on Internet. MarketPublishers.com is now authorised to distribute and sell research studies worked out by Socientel360. London, UK (PRWEB) June 20, 2014 Market Publishers Ltd and Socientel360 signed a partnership agreement for quality market research promotion on Internet. MarketPublishers.com is now authorised to distribute and sell research studies worked out by Socientel360....

2014-06-19 08:26:49

The Weather Company increases online ad revenues by matching inventory with desired audience segments NEW YORK, June 19, 2014 /PRNewswire/ -- Lotame, the world's leading independent data management platform (DMP), has partnered with Yieldex, the leading provider of analytics and trading tools for advertisers and publishers, to deliver audience forecasting and yield management for AudienceFX, The Weather Company's audience targeting solution for brands on its digital and mobile...

2014-06-19 08:25:35

Research shows consumers feel more positively about and interact more frequently with brands that utilize rewarded advertising SAN FRANCISCO, June 19, 2014 /PRNewswire/ -- Tapjoy, Inc. (www.tapjoy.com), a leader in mobile ad-tech and monetization, today released findings from "The Value of Rewarded Advertising," a commissioned study conducted by Forrester Consulting on behalf of Tapjoy. The study, based on a survey of 1,500 US smartphone owners, shows that rewarded advertisements -- ads in...

2014-06-18 23:09:12

Millward Brown Digital, the world’s leading digital expert in helping clients grow great brands, today unveiled new metrics to quantify a publisher site’s brand perception, power and differentiation – components of the ad experience that should be given consideration equal to audience and reach in digital ad buying. Boston, MA (PRWEB) June 18, 2014 Millward Brown Digital, the world’s leading digital expert in helping clients grow great brands, today unveiled new metrics to...

2014-06-17 04:21:06

LONDON, June 17, 2014 /PRNewswire/ -- Facebook PMD and Twitter Marketing Platform Partner to support media agencies and advertisers in Germany Following the successful expansion into the APAC region, the London-based company with global presence announced its opening of a new office in Germany. Leading agencies and advertisers in Germany can thus not only use Upcast to manage Facebook and Twitter ad campaigns but also benefit from the expertise of the social adtech firm...

2014-06-13 23:00:38

Experience Advertising, Inc. is now offering a full suite of website remarketing services for their digital agency clients. Fort Lauderdale, FL (PRWEB) June 13, 2014 Experience Advertising, Inc., a leading digital marketing agency, has launched a new digital agency service for website visitor retargeting management utilizing retargeting platforms including: AdRoll, Google Adwords, Facebook Website Retargeting, Facebook Custom Audiences, Twitter Custom Audiences, and newer retargeting...

2014-06-13 04:20:38

Helps Consumers To Easily Manage Advertising Privacy Preferences And See More Relevant Ads SAN FRANCISCO, June 13, 2014 /PRNewswire/ -- Today, TRUSTe announces the launch of the TRUSTe App, an innovative way for consumers to control the ads they want to see. Now, for the first time, people can manage their ad privacy preferences and tell advertisers the type of ads they want to see all from a simple user-friendly app. The launch follows months of field testing in which 9 out of 10...

Facebook Giving Users Some Control Over Ads, Taking Some Away
2014-06-12 15:49:28

Peter Suciu for redOrbit.com - Your Universe Online Social media giant Facebook announced this week it would change the way it displays ads. They will now provide users with an option to see why a specific ad is being displayed, and will also allow users to adjust their interest profile and make changes to lessen irrelevant ads and increase the more appealing ones. The social network also announced it will strip away some of the control over ads and instead track a user's web and...

2014-06-12 12:25:16

Media Rating Council accreditation granted for Moat's viewable impression measurement of both online display and video ads after an Independent audit to determine compliance with Industry Standards NEW YORK, June 12, 2014 /PRNewswire/ -- Moat, Inc. (www.moat.com), an independent SaaS analytics firm focused on transforming online brand advertising through trusted measurement and insights, has become the first company to be accredited by the Media Rating Council (MRC) for its...

2014-06-12 08:25:29

Invites Advertising Agencies, Creatives, and Students to Develop New Educational Videos on the Issue of Viewability; Winners to be Announced at IAB MIXX Conference NEW YORK, June 12, 2014 /PRNewswire/ -- Continuing its campaign to educate the industry about the new digital advertising viewability standards, Making Measurement Make Sense (3MS) today launched a new PSA video contest, inviting advertising professionals and enthusiasts to develop videos that dramatize the issue of online...


Word of the Day
cenobite
  • One of a religious order living in a convent or in community; a monk: opposed to anchoret or hermit (one who lives in solitude).
  • A social bee.
This word comes from the Latin 'coenobium,' convent, which comes from the Greek 'koinobios,' living in community.
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