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Latest Online advertising Stories

2014-07-17 04:21:41

Gravity4 redefines online and mobile advertising by bringing Automation, Simplicity, and Design into one integrated platform as part of the One-Click Revolution. A single programmatic advertising platform that combines big data, high-frequency bidding and a proprietary App Center that puts the Chief Marketing Officer in the power base. SAN FRANCISCO, July 17, 2014 /PRNewswire/ -- Software has always been used to mostly store customer data but seldom to generate customers until now....

2014-07-16 23:04:20

Widespread data availability facilitates delivery of relevant advertising to consumers New York, NY (PRWEB) July 16, 2014 Leading online data marketplace Datonics has added GumGum, TwoPointO and Vemba to its roster of data distribution partners. These partnerships will allow the companies to deliver relevant data-driven advertising to target customers on behalf of their clients. GumGum is the leading in-image advertising provider, driving brand engagement for advertisers by placing...

2014-07-15 12:25:52

Study demystifies effectiveness of smartphone ads; offers marketers tips NEW YORK, July 15, 2014 /PRNewswire/ -- Brands spent $8.4 billion on mobile advertising in 2013, and that number is expected to quadruple to $36 billion by 2017, according to eMarketer. But do mobile display ads -- those tiny banner ads that pop up in your smartphone's web browser -- actually work? Researchers at Columbia Business School have found that, despite their size, mobile ads can have a big effect on consumers...

2014-07-15 08:37:25

-- Humor Cited As Most Effective Tool to Attract Viewership of Online Ad -- CHICAGO, July 15, 2014 /PRNewswire/ -- STRATA, the leader in media buying and selling software, found in a recent survey of viewers of online videos and TV, younger audiences feel that targeted ads are more intrusive than their older counterparts. Of those that found targeted ads more invasive than non-targeted ads, 64% were between the ages of 18-44 as compared to 36% of those who were 45 and up. Targeted...

2014-07-14 12:31:24

Enables smarter spending by providing unmatched intelligence into fraudulent leads PHILADELPHIA, July 14, 2014 /PRNewswire/ -- LeadiD, the company bringing transparency and integrity to the customer acquisition intelligence process, today announced the launch of LeadiD Fraud Detection powered by Forensiq, a groundbreaking solution that helps eliminate fraud in all parts of the funnel including impressions, clicks and conversions. LeadiD Fraud Detection brings peace of mind to sales...

2014-07-14 12:24:44

ALEXANDRIA, Va., July 14, 2014 /PRNewswire/ -- Targeted Victory, a leader in online advertising and integrated data management for political candidates, today announced a partnership with NCC Media, a leader in cable media placement across digital and television mediums. Through this partnership, Targeted Victory will combine cable media placement data from NCC Media with Rentrak television ratings information based on its massive and passive TV measurement footprint to create...

2014-07-12 23:00:40

Breezeads.com, a leading pay per click network and Google Adwords alternative, has confirmed that it is working on a new custom ads package designed to target small businesses looking to make the most out of online advertising without having to spend a lot of money in the process. It is going to help the affiliate marketing industry and local small businesses to grow their business on limited funds. New York, NY (PRWEB) July 12, 2014 Breezeads.com, a leading pay per click network and...

2014-07-09 23:09:52

New Player Could Revolutionize Advertising for VR Orange County, CA (PRWEB) July 09, 2014 OCULU has announced initial development of a new video player to serve pre-roll ads directly into platforms using virtual reality (VR) technology. Enhancements OCULU will make to its video streaming player allows marketers increased delivery options for pre-roll advertising messages. These advancements into VR create opportunities to directly stream micro-targeted messages. OCULU predicts that...

2014-07-09 23:04:48

4INFO’s AdHaven Bullseye MultiScreen Video enables precise, purchase-based ad targeting in mobile and online video formats with cross-platform measurement of sales lift at the UPC level. San Mateo, Calif (PRWEB) July 09, 2014 4INFO — the fast-growing technology company solving the challenge of mobile attribution for national brand advertisers — introduces the ability to precisely target video ad campaigns across mobile and online screens and measure results that matters most: sales...

2014-07-09 23:03:59

Advertisers now have unlimited access to online advertising space through Colling Media. Scottsdale, Arizona (PRWEB) July 09, 2014 Colling Media, a leading advertising agency offers clients a hybrid of traditional advertising, digital media and lead generation that builds brands and drives short and long term revenue. This unique offering of strategy, delivery, and tracking is what is known as "Smart Advertising". As one advertiser put it, "On just the digital side, we used...


Word of the Day
caparison
  • A cloth or covering, more or less ornamented, laid over the saddle or furniture of a horse, especially of a sumpter-horse or horse of state.
  • Clothing, especially sumptuous clothing; equipment; outfit.
  • To cover with a caparison, as a horse.
  • To dress sumptuously; adorn with rich dress.
This word ultimately comes from the Medieval Latin 'cappa,' cloak.
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