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Latest Online advertising Stories

2014-06-12 12:25:16

Media Rating Council accreditation granted for Moat's viewable impression measurement of both online display and video ads after an Independent audit to determine compliance with Industry Standards NEW YORK, June 12, 2014 /PRNewswire/ -- Moat, Inc. (www.moat.com), an independent SaaS analytics firm focused on transforming online brand advertising through trusted measurement and insights, has become the first company to be accredited by the Media Rating Council (MRC) for its...

2014-06-12 08:25:29

Invites Advertising Agencies, Creatives, and Students to Develop New Educational Videos on the Issue of Viewability; Winners to be Announced at IAB MIXX Conference NEW YORK, June 12, 2014 /PRNewswire/ -- Continuing its campaign to educate the industry about the new digital advertising viewability standards, Making Measurement Make Sense (3MS) today launched a new PSA video contest, inviting advertising professionals and enthusiasts to develop videos that dramatize the issue of online...

2014-06-07 23:00:15

Experience Advertising, Inc. is now providing social media management services including Twitter's Promoted Accounts, Promoted Tweets, Website Cards, and Lead Generation Cards. Fort Lauderdale, FL (PRWEB) June 07, 2014 Experience Advertising, Inc., a leading digital marketing agency, has launched a new social media advertising agency service for Twitter advertising management utilizing Twitter’s promoted tweets, promoted accounts, lead generation cards, and the brand-new website...

2014-06-04 16:24:10

First Quarter Analysis Shows Vast Majority of Marketers Bought Video Ads Using Guaranteed CPM NEW YORK, June 4, 2014 /PRNewswire/ -- Videology - one of the world's largest video advertising platforms - today released its 1(st) quarter 2014 findings on the video advertising market in the United States, which shows the vast majority of advertisers are buying their online video ads the same way they do on TV - in a reserved fashion. Photo - http://photos.prnewswire.com/prnh/20140604/94340 "While...

2014-05-31 23:02:47

http://www.BloggingNIK.com publishes a compressive guide, which reveals how to properly target ads on YouTube. Denver, Colorado (PRWEB) May 31, 2014 The new option allows users to select the public to whom the video ads are addressed. Users interested in finding out more about this should know that there are three main possibilities to targeting, which can be accessed by anyone. For instance, demographic factors allow targeting while keeping under consideration factors such as gender and...

2014-05-30 23:15:04

Addressable online display advertising company helps agriculture companies increase online engagement and reduce 99.9% of wasteful ad impressions. St. Louis, MO (PRWEB) May 30, 2014 Lean Media is excited to announce their newest offering, Addressable Online Display Advertising for Agriculture. This unique solution was designed to help marketing agencies, advertisers and agriculture companies alike increase online engagement and drastically reduce wasteful ad impressions by leveraging...

2014-05-30 23:12:35

YieldSelect, a Philadelphia Advertising Network announces their expansion of available ad sizes. (PRWEB) May 30, 2014 Yield Select has rapidly grown to be recognized as an up and coming industry leading advertising network. Headquartered in Philadelphia, where it operates an unrivaled customer support model, the company announced recently that its ad size offerings have expanded. Yield Select is now offering new ad sizes, which it can now extend to its premium publisher base. YieldSelect...

2014-05-28 12:26:00

What Rentrak has done for broadcast political campaigns utilizing its television viewing audience, it is now poised to execute in the current digital election cycle. ALEXANDRIA, Va., May 28, 2014 /PRNewswire/ -- Targeted Victory is proud to announce that for the first time ever it has contracted with Rentrak to layer Rentrak TV voter viewing information into Targeted Victory's voter data segments in Audience Exchange. Rentrak has recently helped broadcast political campaigns by...

2014-05-28 08:21:16

MIAMI, May 28, 2014 /PRNewswire/ -- AutoWeb, Inc. (http://www.autoweb.com), a leading advertising search engine for automotive advertisers and publishers, has launched an enhanced programmatic platform. AutoWeb's new platform enables specialized targeting to high-intent online car shoppers, while also allowing advertisers to optimize their campaigns efficiently. Automotive advertisers can now significantly increase their exposure to consumers within a particular geography, who have...

2014-05-21 08:36:25

-- Lack of Confidence in Web Traffic Numbers, Programmatic Buying and Social ROI Trouble Agencies -- CHICAGO, May 21, 2014 /PRNewswire/ -- A recent survey of advertising agencies conducted by STRATA, the leader in media buying and selling software, found that confidence in the ad economy is the highest it has been in the past five years. Sixty-two percent of agencies polled said they see business increasing this quarter compared to the same time last year, the highest level ever recorded in...


Word of the Day
pungle
  • To take pains; labor assiduously with little progress.
This word comes from the Spanish 'pongale,' put it.
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