Latest Online advertising Stories
Pre-Registered Attendees at ‘Movilizando Brasil’ Mobile Advertising Seminar include Marketing & Advertising Executives from Vivo, UOL, Banco du Brasil, Bradesco, JWT, F.biz, Agencia Isobar, Loreal, Adidas, Cinepolis Cinema, Yahoo! and others São Paulo, Brazil (PRWEB) March 05, 2013 StartMeApp (http://www.StartMeApp.com), Latin America’s leader in global mobile advertising, today announced that more than 120 Brazilian marketing and advertising executives from leading brands...
MileageAds.com helps health companies gain exposure to their target market. Houston,TX (PRWEB) March 02, 2013 Health care and pharmaceutical companies are always doing research in order to try and find the newest vaccine, remedy, or cure for illnesses. Now, companies in the disease sector can gain exposure to targeted prospects through MileageAds.com’s online advertising network. Companies in the disease cure industry can join MileageAds.com as an advertiser and spend their marketing...
Michael Harper for redOrbit.com – Your Universe Online Facebook announced yesterday they have agreed to buy digital ad service, Atlas, from Microsoft, ending months of speculation about the deal. This move not only signals the departure of Microsoft from the advertising game, but also boosts Facebook’s advertising presence as they continue to wage their quiet war against Google. Though no official financial terms were discussed as a part of this deal, an earlier piece by Ad Age...
Zoomph, the Premier Influencer Engagement Platform, Launches Real Time Targeted Advertising Combined with Social Media Conversations at MIT Sports Analytics Conference, Presented by ESPN RESTON, Va., March 1, 2013 /PRNewswire/ -- The creators of Zoomph, an Influencer Engagement Platform, announce the release of their newest feature, the Social Mashup; a real-time advertising module that combines targeted advertising with real-time social media conversations to increase organizations'...
MENLO PARK, Calif., Feb. 28, 2013 /PRNewswire/ -- ICAP Patent Brokerage announces for auction web browsing software from Spatial Systems, Inc., which includes intuitive, personalized searching features and a visual map of a user's browsing inquiries resulting from an individual user profile based on that individual's search and browsing history. This lot will be included in the 18(th) ICAP Ocean Tomo IP Auction on March 20, 2013 at the Rosewood Sand Hill in Menlo Park, California....
New In-View Product Assures Total Viewability for Display Campaigns SAN DIEGO and NEW YORK, Feb. 28, 2013 /PRNewswire/ -- Adconion Direct (http://www.adconiondirect.com), an industry leader in cross channel digital advertising, announced the launch of their In-View product. This is the latest product in a continued series of innovations from Adconion Direct. Their In-View product guarantees that advertisers will only pay for impressions that are validated viewable by comScore or an...
C.A.S.T. inks deal with leading French technology publisher 01net to provide a new revenue stream from native ad units which counter banner ad blindness TEL AVIV, Israel, February 28, 2013 /PRNewswire/ -- Native Advertising, one of the fastest growing formats in online advertising in the US in 2012, is crossing the pond as C.A.S.T. announces a partnership with French technology publisher 01net. Defined as any form of advertising that is innate, pertaining to or...
LOS ANGELES, Feb. 27, 2013 /PRNewswire/ -- Webxu, Inc. (OTCBB: WBXU), a media company that owns and operates a network of consumer branded websites and businesses focused on Customer Acquisition, E-Commerce and Mobile Media, announced the issuance of a letter by CEO Keith Schaefer, to update shareholders on Company progress. Dear Shareholder, Since our last update to shareholders, we have a number of major milestones to report. I am pleased to say our management, employees,...
InMobi study reveals that mobile web and apps are significantly changing consumer-buying behavior SINGAPORE, Feb. 27, 2013 /PRNewswire/ -- To better understand changing media consumption usage and behaviours across the world, InMobi, the largest independent mobile advertising network, has today released the findings of its Mobile Media Consumption Report, a study of over 15,000 mobile users in 14 markets across all continents through its global mobile ad network, and research...
Company Offers Platform to Enhance Display Ads with Rich Media Interactivity NEW YORK, Feb. 25, 2013 /PRNewswire/ -- Spongecell, a creative technology company that transforms standard online ads into dynamic, interactive experiences, announced today it was selected as a winner of the IAB Digital Video Rising Stars competition. As a winning company, Spongecell will participate in the IAB Digital Video Rising Stars Full Screen Working Group and the IAB Digital Video Rising Stars Ad...
