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Latest Online advertising Stories

2014-06-28 23:00:35

The LinkedIn Affiliate Marketing Group has exceeded 19,000 members. Fort Lauderdale, FL (PRWEB) June 28, 2014 The LinkedIn Affiliate Marketing group, launched and run by Evan Weber, CEO of digital marketing agency Experience Advertising, Inc., has surpassed the 19,000-member mark. The LinkedIn Affiliate Marketing group is dedicated to the affiliate marketing industry and was launched in October of 2007 to serve as a place for affiliate marketers and affiliate marketing industry...

2014-06-26 23:14:20

Opt-Intelligence’s data enhancement partnership with AccuData provides marketers new capabilities to target their online lead generation campaigns. New York, New York (PRWEB) June 26, 2014 Opt-Intelligence, the largest performance advertising network specializing in opt-in advertising, launched its real-time digital data partnership with AccuData Integrated Marketing today, bringing marketers unprecedented demographic and psychographic targeting capabilities for their online subscriber...

2014-06-26 12:26:04

New format offers minimal intrusion for consumers and guaranteed views for advertisers NEW YORK, June 26, 2014 /PRNewswire/ -- Ebuzzing announced today the launch of inRead Mobile, following the success of its inRead desktop advertising format. http://photos.prnewswire.com/prnvar/20140626/121972 inRead Mobile is the first outstream format allowing brands to target mobile users with video advertising. It dramatically increases the amount of premium mobile video inventory available to...

2014-06-25 12:26:37

ALEXANDRIA, Va., June 25, 2014 /PRNewswire/ -- Targeted Victory, a leader in online advertising and integrated data management for political candidates, today announced a partnership with Kantar Media CMAG, the nonpartisan leader in tracking political advertising across television, radio and online. Through this partnership, Targeted Victory will combine media tracking data from Kantar Media CMAG with Census-based television data to create custom online "Rapid Response" audiences,...

2014-06-24 12:25:25

Combined platforms to reach more than 700 million consumers globally SAN MATEO, Calif., June 24, 2014 /PRNewswire/ -- Opera today announced that it has acquired AdColony, a leading mobile video advertising platform, to deliver best-in-class mobile video advertising to publishers and advertisers with a combined reach of more than 700 million global consumers. http://photos.prnewswire.com/prnvar/20140624/121013 "Opera is growing rapidly and we are constantly looking for opportunities...

2014-06-23 04:21:13

Following an article published on Business 2 Community, online marketing company, fishbat, discusses why in-image advertising is more successful in this age. BOHEMIA, N.Y., June 23, 2014 /PRNewswire-iReach/ -- fishbat, a leading Long Island online marketing company, details why content marketing and in-image advertising resonates with consumers more than traditional banner ads. Photo - http://photos.prnewswire.com/prnh/20140620/119639 According to the Business 2 Community article,...

2014-06-20 23:02:32

Market Publishers Ltd and Socientel360 signed a partnership agreement for quality market research promotion on Internet. MarketPublishers.com is now authorised to distribute and sell research studies worked out by Socientel360. London, UK (PRWEB) June 20, 2014 Market Publishers Ltd and Socientel360 signed a partnership agreement for quality market research promotion on Internet. MarketPublishers.com is now authorised to distribute and sell research studies worked out by Socientel360....

2014-06-19 08:26:49

The Weather Company increases online ad revenues by matching inventory with desired audience segments NEW YORK, June 19, 2014 /PRNewswire/ -- Lotame, the world's leading independent data management platform (DMP), has partnered with Yieldex, the leading provider of analytics and trading tools for advertisers and publishers, to deliver audience forecasting and yield management for AudienceFX, The Weather Company's audience targeting solution for brands on its digital and mobile...

2014-06-19 08:25:35

Research shows consumers feel more positively about and interact more frequently with brands that utilize rewarded advertising SAN FRANCISCO, June 19, 2014 /PRNewswire/ -- Tapjoy, Inc. (www.tapjoy.com), a leader in mobile ad-tech and monetization, today released findings from "The Value of Rewarded Advertising," a commissioned study conducted by Forrester Consulting on behalf of Tapjoy. The study, based on a survey of 1,500 US smartphone owners, shows that rewarded advertisements -- ads in...

2014-06-18 23:09:12

Millward Brown Digital, the world’s leading digital expert in helping clients grow great brands, today unveiled new metrics to quantify a publisher site’s brand perception, power and differentiation – components of the ad experience that should be given consideration equal to audience and reach in digital ad buying. Boston, MA (PRWEB) June 18, 2014 Millward Brown Digital, the world’s leading digital expert in helping clients grow great brands, today unveiled new metrics to...


Word of the Day
cruet
  • A vial or small glass bottle, especially one for holding vinegar, oil, etc.; a caster for liquids.
This word is Middle English in origin, and ultimately comes from the Old French, diminutive of 'crue,' flask.
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