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Latest Online advertising Stories

Do Not Track Support Dropped By Yahoo
2014-05-03 04:29:25

redOrbit Staff & Wire Reports - Your Universe Online Nearly two years after becoming the first major tech company to implement Do Not Track (DNT), Yahoo announced this week that it was dropping support for the privacy setting, citing the absence of a single industry-wide standard and a lack of popularity for the feature. In a blog post, the Sunnyvale, California Internet portal’s privacy team explained that they “fundamentally believe the best web is a personalized one” and...

2014-04-30 08:30:07

American Express to become first advertiser to test new platform later this year BETHPAGE, N.Y. and SAN JOSE, Calif., April 30, 2014 /PRNewswire/ -- Cablevision (NYSE: CVC) and ActiveVideo® today announced that they are working together to deploy the new CloudTV AdCast platform later this year. This new capability enables delivery of HTML5 interactive ads from the cloud and simplifies the process of extending rich, graphic-intensive ads to television. Ads written once in HTML5 can...

2014-04-29 12:27:32

Vindico's Adtricity(TM) Identifies Questionable Domains, Allows Advertisers to Take Immediate Action to Protect Investments NEW YORK, April 29, 2014 /PRNewswire/ -- Leading ad management platform Vindico®, announced that it has integrated ad blocking capabilities into its suite of digital ad solutions for marketers. Vindico's ad blocking solution is powered by Adtricity(TM), the leading viewability and verification technology for video advertising, and effectively protects...

2014-04-29 08:30:53

LIQWID® wins the 2014 Internet Advertising Competition Award presented by the Web Marketing Association for "Best Travel Online Ad" with its adaptive LIQWID ads NEW YORK, April 29, 2014 /PRNewswire/ -- The 2014 Internet Advertising Competition Award presented by the Web Marketing Association announced today that LIQWID has won for "Best Travel Online Ad" for its Switzerland Tourism "Pure White" Campaign. With this WebAward, LIQWID has now won two "Best Online Ads" awards in as many...

2014-04-28 08:28:41

Strategic partnership assures ad viewability, brand safety and fraud protection for brand advertisers NEW YORK, April 28, 2014 /PRNewswire/ -- DoubleVerify, the leader in digital performance solutions and DataXu, a leading provider of programmatic marketing software for brands and agencies, are partnering globally to provide DataXu clients with the highest levels of impression quality for each media buy on the DataXu platform. This strategic partnership provides ad viewability and...

2014-04-25 12:25:23

Leading Ad Management Platform Conservatively Estimates Bots Cost the Market Over $300M Annually NEW YORK, April 25, 2014 /PRNewswire/ -- Leading ad management platform Vindico, announces that it has identified six malicious and highly aggressive botnets and crawlers, used to commit impression fraud, through its highly sophisticated bot detection technology. In Q1, these six fraudulent software applications are responsible for nearly one billion fraudulent video ad 'bot' impressions,...

2014-04-24 08:29:10

Details Click-Through Rates for Mobile Video Ads, Time Of Day Usage, and Mobile Video Engagement for Use As Industry Benchmarks NEW YORK, April 24, 2014 /PRNewswire/ -- The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, today announced the revealing results of the first-ever Mobile Video Benchmark Study. The study, commissioned by the Mobile Marketing Association (MMA) and its Mobile Video Committee, sought to provide mobile video...

2014-04-23 12:20:51

WESTLAKE VILLAGE, Calif., April 23, 2014 /PRNewswire/ -- J.D. Power, a business unit of McGraw Hill Financial, today announced the acquisition of Korrelate, an Orlando-based company that measures consumers' online behaviors and links them to offline sales activity. Korrelate's unique privacy-safe way of matching anonymous online behaviors combined with J.D. Power's Power Information Network® (PIN) new- and used-vehicle retail sales data will enable a unique level of timeliness,...

2014-04-21 08:23:27

Retargeting leader surpasses $150 million revenue run rate with 15,000 customers in over 100 countries SAN FRANCISCO, April 21, 2014 /PRNewswire/ -- AdRoll, the world's most widely adopted retargeting platform, announced today that it closed a $70 million funding round led by Foundation Capital. New investors include Institutional Venture Partners (IVP), Northgate Capital, Performance Equity and Glenmede, who join existing investors Merus Capital, Accel Partners and Peter Thiel. In...

2014-04-16 23:15:40

Ntangle, Inc., a Silicon Valley-based advertising technology company, completed two landmark studies on video viewer ad content preferences and advertising recall. In the first study video viewers said that if they were required to watch ads displayed while they were watching a video, they would prefer ads that were relevant to the video content on the screen, the second study found that the more relevant the ads were to the video content that participants were viewing the recall of the...


Word of the Day
bodacious
  • Remarkable; prodigious.
  • Audacious; gutsy.
  • Completely; extremely.
  • Audaciously; boldly.
  • Impressively great in size; enormous; extraordinary.
This word is probably from the dialectal 'boldacious,' a blend of 'bold' and 'audacious.'
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