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Latest Online advertising Stories

2014-03-26 12:25:02

-- Network Prime Time TV Ads Are Most Expensive - Up 5% from 2012 -- TARRYTOWN, N.Y., March 26, 2014 /PRNewswire/ -- SQAD, the largest independent source in the US for TV, radio and digital costs and analysis, today announced the results of its in-depth study of 2013 advertising costs for TV and the Internet. For the first time ever, SQAD has created a comparison of four of its Media Databases from a CPM perspective: Display, Cable TV, Network TV and In-Stream Video. Utilizing...

2014-03-26 08:26:29

Maximize Buy Values for Brands, Automate Rich Media Development Across Multiple Websites, and Buy Side Capabilities for Custom Rich Media and Video at Scale LOS ANGELES, March 26, 2014 /PRNewswire/ -- ReactX, a leader in the automation of billions of digital brand dollars across all screens programmatically, today introduced capabilities to give buy side (brands and agencies) the ability to create and deploy high impact, custom premium advertising via real time bidding (RTB). Announced during...

2014-03-25 12:25:05

MONTREAL, March 25, 2014 /PRNewswire/ - SourceKnowledge, the leading Canadian marketplace for video advertising, cracked comScore's Top 20 video rankings, landing 16(th) in the Video Metrix® Ad Focus report for the US and 18(th) in Canada for February. In November 2013, SourceKnowledge ranked 74(th) in the U.S and 48th in Canada. "It's very exciting to see our business scale at such a fast pace", says Patrick Hopf, President and co-founder of SourceKnowledge. "Our inherent value to...

2014-03-25 08:27:42

LOS ANGELES, March 25, 2014 /PRNewswire/ -- MediaAlpha, the emerging technology leader in performance-based insurance advertising, today announced the public launch of the MediaAlpha Exchange following a majority investment from a wholly-owned subsidiary of White Mountains Insurance Group, Ltd. (NYSE: WTM) ("White Mountains"). The MediaAlpha Exchange, operating on an invite-only basis since 2012, is the industry's first transparent, vertically integrated marketplace bringing Real-Time...

2014-03-24 08:25:41

Industry leaders Adam Berke, Greg Fulton and Lauren Vaccarello provide the definitive guide on retargeting across channels and devices SAN FRANCISCO, March 24, 2014 /PRNewswire/ -- AdRoll, the world's most widely adopted retargeting platform, today announced the availability of The Retargeting Playbook. As brands of all sizes seek to maximize return on limited marketing budgets, retargeting has surfaced as a unifying force across online, mobile and social media. To date, a definitive...

2014-03-20 23:03:47

AdPlugg's new ad rotator functionality allows bloggers and advertisers to benefit from the ability to share ad real estate between multiple ads. San Diego, CA (PRWEB) March 20, 2014 San Diego based online advertising company, AdPlugg, announced the release of a new ad rotator feature. The ad rotator feature allows for multiple ads to be rotated into a particular location on a web page. In addition, the display order of a column of ads can be rotated so that ads share the best...

2014-03-20 16:24:51

CPA Detective Announces New Name plus Expanded Service Offering NEW YORK, March 20, 2014 /PRNewswire/ -- Forensiq, a leading fraud detection solution for the online advertising industry, announced today the launch and rollout of its new corporate identity and website. The rebrand of the award-winning company CPA Detective as Forensiq highlights the company's expanded service offerings and commitment to fighting online advertising fraud. "When I founded CPA Detective, we were the...

2014-03-18 23:34:43

Qubole Will Demonstrate Big Data-as-a-Service Platform in New Delhi, New York City and San Francisco Mountain View, CA (PRWEB) March 18, 2014 Upcoming industry conferences in three cities will welcome delegates from Qubole™, a leading provider of the next generation Cloud Big Data platform. In New Delhi, India, Qubole’s Query Processing Lead engineer, Sivaramakrishnan Narayanan, will join Shailesh Garg of digital media customer Komli to present ‘Big Data Analytics for Online...

2014-03-18 23:32:50

AutoSales.com, Inc. is seeking $1.75 million for the sale of their automotive website AutoSales.com. The company is leveraging the hype surrounding the sale of Cars.com to promote the sale of their automotive portal. Chicago, IL (PRWEB) March 18, 2014 AutoSales.com, Inc. is seeking $1.75 million for the sale of their automotive website AutoSales.com. The company is leveraging the hype surrounding the sale of Cars.com to promote the sale of their automotive portal. AutoSales.com is a...

2014-03-18 16:24:07

- World's largest retargeting platform opens office in Sydney SYDNEY, March 18, 2014 /PRNewswire/ -- Today, AdRoll, the world's largest retargeting platform officially opens its regional hub in Sydney to meet strong demand for high performance, transparent marketing solutions. http://photos.prnewswire.com/prnvar/20120711/SF38270LOGO The announcement follows a year of unprecedented growth for AdRoll, including 500 percent advertiser growth in Australia and 565 percent overall growth across...


Word of the Day
siliqua
  • A Roman unit of weight, 1⁄1728 of a pound.
  • A weight of four grains used in weighing gold and precious stones; a carat.
  • In anatomy, a formation suggesting a husk or pod.
  • The lowest unit in the Roman coinage, the twenty-fourth part of a solidus.
  • A coin of base silver of the Gothic and Lombard kings of Italy.
'Siliqua' comes from a Latin word meaning 'a pod.'
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