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Latest Online advertising Stories

2013-12-18 08:27:08

Vindico's viewability and verification tool, Adtricity, reveals Major Media publishers boast highest viewability share of impressions NEW YORK, Dec. 18, 2013 /PRNewswire/ -- Leading video ad server, Vindico, today released the findings of their latest report conducted through the company's digital video ad viewability and verification tool - Adtricity. The report analyzed over 3.9 billion video ad impressions that passed through Adtricity over a two-month period. Adtricity...

2013-12-17 16:21:43

Yahoo Sites Back in Top 5 in Video Content Ranking with 45.8 Million Viewers RESTON, Va., Dec. 17, 2013 /PRNewswire/ -- comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 189.2 million Americans watched 47.1 billion online content videos in November, while the number of video ad views totaled 26.8 billion. (Logo: http://photos.prnewswire.com/prnh/20080115/COMSCORELOGO) Top 10 Video Content Properties...

2013-12-17 12:25:26

Kenshoo Social earns top scores for current offering and strategy LONDON, December 17, 2013 /PRNewswire/ -- Kenshoo [http://kenshoo.com ] (http://www.Kenshoo.com), the leader in premium digital marketing technology, today announced it has been cited as the sole "Leader" in a social advertising platform evaluation by independent research firm Forrester Research, Inc. (Logo: http://photos.prnewswire.com/prnh/20120907/559592 ) In its report, The Forrester WaveTM:...

Facebook Video Ads Coming Soon
2013-12-17 11:45:21

Peter Suciu for redOrbit.com – Your Universe Online Facebook users may see videos in their feeds this week; video advertisements that is. The social network announced on Tuesday that it was testing a new way for users to watch promoted videos in the news feed. This follows news from last summer that Facebook would soon launch video ads. In August it was reported that the social media giant would offer video ads that would be no longer than 15 seconds, and would be scheduled so that no...

2013-12-17 08:27:17

It seems that the world of advertising is experiencing a bit of a revolution in the way that it functions. It used to be the case that advertisers would pay for space in a variety of mediums where it was likely that would-be customers would see their message. These mediums included television, radio and more recently, the Internet. ORLANDO, Fla., Dec. 17, 2013 /PRNewswire-iReach/ -- It seems that the world of advertising is experiencing a bit of a revolution in the way that it...

2013-12-16 16:25:14

SAN MATEO, Calif., Dec. 16, 2013 /PRNewswire/ -- 4INFO, an industry leader at the forefront of mobile innovation, has launched a campaign to warn consumers about the dangers of carelessly operating tablets and smartphones during the holidays. (Photo: http://photos.prnewswire.com/prnh/20131216/CG34352) "With so many shoppers using mobile devices to enhance their holiday gift-grabbing experience, our campaign reminds mobile users to be especially vigilant," said Tim Jenkins,...

2013-12-16 12:23:44

Search ads delivered to smartphones and tablets grew 67% YoY as a percentage of overall search ad spend; total global revenues from Google Product Listing Ads increased 417% SAN FRANCISCO, December 16, 2013 /PRNewswire/ -- Kenshoo (http://www.Kenshoo.com), the global leader in premium digital marketing technology, today unveiled its 2013 Global Online Retail Seasonal Shopping Report: Early Edition [http://www.kenshoo.com/2013globalshoppingearlyedition ]. The free report...

2013-12-15 23:00:55

The Economics of Mobile Ad Spend 2013 - 2016: Global Inventory, Media Billings and Business Operations is the new research report at ReportsnReports.com. Dallas, Texas (PRWEB) December 15, 2013 Mobile advertising networks, exchanges, programmatic trading systems and direct publisher sales combined form a global marketplace worth $7.4 billion in unduplicated 2013 media billings, according to an inventory, spend and sector solutions revenue. The report, The Economics of Mobile Ad Spend 2013...

2013-12-13 12:22:55

RIO RANCHO, N.M., Dec. 13, 2013 /PRNewswire/ -- The Google Partner program, a certification of digital ad agencies around the world, has named the first five Ambassadors of the program. Ryan Smith, online marketing manager for Ad House Advertising, is one of those five. (Photo: http://photos.prnewswire.com/prnh/20131213/LA33299) He and the other four Ambassadors will visit Google's Mountain View, CA campus on Dec. 17, 2013 to present a live "hangout" to other Google Partner...

2013-12-12 23:22:37

AdPlugg releases a new, easy to install, WordPress Ad Plugin - making blog advertising easier than ever before. San Diego, CA (PRWEB) December 12, 2013 San Diego based online advertising company AdPlugg now makes blog advertising even easier with its new WordPress Ad Plugin. AdPlugg is a simple way for bloggers and other content providers to place ads on their site. In addition, AdPlugg allows advertisers to tap into the specific demographics that make up a blog site’s reader base. Now...