Latest online sales Stories

COMPANY Established in 1946, Detroit-based Bresser's Information Service was one of the first publishers of cross-reference address directories in the United States. Today, in addition to publishing its "criss cross" directories, Bresser's offers mailing lists and direct marketing services. The company is also a leading provider of database management as well as electronic and internet-delivered information services. CHALLENGE Recognizing the explosive growth of internet-based marketing,...

ATLANTA -- Home Depot Inc. is on a mission to give its stores endless aisles. The top home improvement retailer has a bold vision to expand its online sales, including plans to broadcast live product demonstrations and how-to infomercials on its Web site, automation of special-order sales, and new catalogs focused on categories such as outdoor living.The plan includes company-branded kiosks where consumers can surf http://www.homedepot.com and buy goods at any time wherever they are, be that...