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Latest Opinion leadership Stories

2012-03-28 23:00:12

In a 2012 study by Health Connexions, a healthcare consulting company, we looked at an expanded set of criteria for physician Key Opinion Leaders. The research highlighted a number of things to consider when trying to decipher who influences medical practice in a particular area. Toronto, ON (PRWEB) March 28, 2012 In a 2012 study by Health Connexions, a healthcare consulting company, we looked at an expanded set of criteria for physician Key Opinion Leaders, which included the following:...

2012-03-16 23:01:22

New research study “Meeting KOL Needs: What Pharma Needs to Know” drawn up by FirstWord has been recently published by Market Publishers Ltd. The study reveals that with the implementation this year of the PPSA, the role of the key opinion leader (KOL) is about to come under scrutiny. London, UK (PRWEB) March 15, 2012 With the implementation this year of the Physician Payment Sunshine Act (PPSA), that role of the key opinion leader (KOL) is about to come under scrutiny once...

2011-03-21 17:11:00

CHAPEL HILL, N.C., March 21, 2011 /PRNewswire/ -- Although top bio-pharmaceutical companies agree that Key Opinion Leader support is critical in the successful launch of a new product, increasing competition has made it difficult to maintain high levels of KOL engagement. Consequently, the role of Medical Science Liaisons (MSLs) in forging relationships with these thought leaders has grown dramatically in recent years. In fact, today, MSL involvement in identifying and forging...

2010-11-05 16:36:00

CHAPEL HILL, N.C., Nov. 5, 2010 /PRNewswire/ -- Marketing strategies that engage the influential scientific and medical thought leaders in a particular therapeutic area are critical to launching a successful product in today's crowded Diabetes marketplace. According to a recently released report from Best Practices, LLC, "Educating the Marketplace to Support Successful Diabetes Product Launches" (click link to download a complimentary research excerpt), companies signaled Phase II as the...


Word of the Day
vermicular
  • Like a worm in form or movement; vermiform; tortuous or sinuous; also, writhing or wriggling.
  • Like the track or trace of a worm; appearing as if worm-eaten; vermiculate.
  • Marked with fine, close-set, wavy or tortuous lines of color; vermiculated.
  • A form of rusticated masonry which is so wrought as to appear thickly indented with worm-tracks.
This word ultimately comes from the Latin 'vermis,' worm.
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