Latest Opinion leadership Stories

2012-03-28 23:00:12

In a 2012 study by Health Connexions, a healthcare consulting company, we looked at an expanded set of criteria for physician Key Opinion Leaders.

2012-03-16 23:01:22

New research study “Meeting KOL Needs: What Pharma Needs to Know” drawn up by FirstWord has been recently published by Market Publishers Ltd.

2011-03-21 17:11:00

CHAPEL HILL, N.C., March 21, 2011 /PRNewswire/ -- Although top bio-pharmaceutical companies agree that Key Opinion Leader support is critical in the successful launch of a new product, increasing competition has made it difficult to maintain high levels of KOL engagement.

2010-11-05 16:36:00

CHAPEL HILL, N.C., Nov. 5, 2010 /PRNewswire/ -- Marketing strategies that engage the influential scientific and medical thought leaders in a particular therapeutic area are critical to launching a successful product in today's crowded Diabetes marketplace.

Word of the Day
  • Forsooth! indeed! originally a parenthetical phrase used in repeating the words of another with more or less contempt or disdain.
The word 'quotha' is an alteration of 'quoth he'.