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Latest Opinion leadership Stories

2012-03-28 23:00:12

In a 2012 study by Health Connexions, a healthcare consulting company, we looked at an expanded set of criteria for physician Key Opinion Leaders. The research highlighted a number of things to consider when trying to decipher who influences medical practice in a particular area. Toronto, ON (PRWEB) March 28, 2012 In a 2012 study by Health Connexions, a healthcare consulting company, we looked at an expanded set of criteria for physician Key Opinion Leaders, which included the following:...

2012-03-16 23:01:22

New research study “Meeting KOL Needs: What Pharma Needs to Know” drawn up by FirstWord has been recently published by Market Publishers Ltd. The study reveals that with the implementation this year of the PPSA, the role of the key opinion leader (KOL) is about to come under scrutiny. London, UK (PRWEB) March 15, 2012 With the implementation this year of the Physician Payment Sunshine Act (PPSA), that role of the key opinion leader (KOL) is about to come under scrutiny once...

2011-03-21 17:11:00

CHAPEL HILL, N.C., March 21, 2011 /PRNewswire/ -- Although top bio-pharmaceutical companies agree that Key Opinion Leader support is critical in the successful launch of a new product, increasing competition has made it difficult to maintain high levels of KOL engagement. Consequently, the role of Medical Science Liaisons (MSLs) in forging relationships with these thought leaders has grown dramatically in recent years. In fact, today, MSL involvement in identifying and forging...

2010-11-05 16:36:00

CHAPEL HILL, N.C., Nov. 5, 2010 /PRNewswire/ -- Marketing strategies that engage the influential scientific and medical thought leaders in a particular therapeutic area are critical to launching a successful product in today's crowded Diabetes marketplace. According to a recently released report from Best Practices, LLC, "Educating the Marketplace to Support Successful Diabetes Product Launches" (click link to download a complimentary research excerpt), companies signaled Phase II as the...


Word of the Day
cenobite
  • One of a religious order living in a convent or in community; a monk: opposed to anchoret or hermit (one who lives in solitude).
  • A social bee.
This word comes from the Latin 'coenobium,' convent, which comes from the Greek 'koinobios,' living in community.
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