Latest Oreo Stories
New 1D VIP Tour Correspondent and Integrated Campaign Will Bring Fans an "Exclusive Look" at This Summer's Sold-Out Tour EAST HANOVER, N.J., May 22, 2013 /PRNewswire/ -- Getting in on the action of this summer's hottest, sold-out concert isn't as impossible as one might think; thanks to the makers of OREO, RITZ and TRIDENT. The title sponsor of the 2013 One Direction North American Tour and its show-stopping cookie, cracker and gum brands will be giving fans a chance to...
Campaign Kicks Off in New York City with Singer-Songwriter 'Owl City,' More Than 500 A Cappella Singers and an OREO Anthem EAST HANOVER, N.J., May 14, 2013 /PRNewswire/ --Wonder if I gave an OREO to the big bad wolf, what might happen? In its newest campaign, which debuted with a 90-second TV spot on Sunday evening, the World's Favorite Cookie answers this question by exploring how something as small as sharing an OREO cookie can create a positive change in perspective. The campaign,...
America's Beloved Snack Brands to Provide One-of-a-Kind Experience on One Direction's First-Ever North American Tour EAST HANOVER, N.J., March 27, 2013 /PRNewswire/ -- Sold out shows aside, Directioners everywhere will get a fan's-eye-view of this summer's hottest concert thanks to newly-announced One Direction North American tour title sponsor, Nabisco. The snack company's beloved brands like OREO, CHIPS AHOY!, RITZ and HONEY MAID, along with popular Mondelez International gum...
DEERFIELD, Ill., Feb. 21, 2013 /PRNewswire/ -- After conquering the seventh continent in its 100(th) birthday year, the World's Favorite Cookie has decided to take on the universe in its 101(st) with a new, ground-breaking star chart messaging app; OREO Skies. Putting its own, playful twist on traditional mobile messaging, OREO teamed up with Nokia to develop a smartphone app designed to connect people in a never-been-done before way: through the stars. Using augmented reality...
GREENVILLE, S.C., Feb. 4, 2013 /PRNewswire/ -- Dozens of advertisers paid nearly $4 million to run a 30-second commercial during last night's airing of Super Bowl XLVII, but it was a low-cost, opportunistic social media effort that created the most brand chatter according to the Erwin Center for the Study of Advertising and Communication at Clemson University. Oreo, capitalizing on the confusion created by a power outage that left the stadium only half lit for 30 minutes, quickly put...
EAST HANOVER, N.J., Feb. 3, 2013 /PRNewswire/ -- Following a global celebration of its 100(th) Birthday, OREO, the World's Favorite Cookie, launched its latest marketing campaign "Cookie vs. Creme," during America's biggest football game. The premiere of OREO "Whisper Fight," which is the brand's first time advertising during the Big Game, kicks off a two-month program that focuses on the long-standing disagreement dividing OREO fans -- which part of an OREO is the best, the cookie...
DEERFIELD, Ill., Jan. 3, 2013 /PRNewswire/ -- Mondelez International, Inc. (NASDAQ: MDLZ), the world's pre-eminent maker of chocolate, biscuits, gum and candy, today announced the nine selected start-ups to participate in the company's Mobile Futures program. A first of its kind program, Mobile Futures is shaping the future of mobile by teaming power brands with some the brightest minds in the space: start-up entrepreneurs. (Photo:...
PRAGUE, Dec. 27, 2012 /PRNewswire/ -- IBM (NYSE: IBM) and Kraft Foods (part of the Mondelez International group of companies) today announced the extension of their engagement until September 2015 to continue helping Kraft in their strategy of implementing three SAP instances globally in three years. This includes the roll-out of a corporate template to harmonize business process across their Developing Markets in CEE and MEA. (Logo:...
NORTHFIELD, Ill., Dec. 26, 2012 /PRNewswire/ -- On December 29, the Navy Midshipmen and the Arizona State Sun Devils will be taking the field for a lot more than just a bowl title. They'll be taking the field in the Kraft Fight Hunger Bowl, the only bowl game dedicated to raising awareness about hunger in the United States. The game, which will be broadcast LIVE on ESPN this Saturday, is in its third year. "Kraft Foods Group and Mondelez International (the global snacking and...
DEERFIELD, Ill., Dec. 14, 2012 /PRNewswire/ -- Never before has OREO delivered the world's favorite chocolate sandwich cookie to all seven continents. Until now. As a final hoorah to end its 100th birthday celebration, today OREO surprised scientists living at Palmer Station in the Antarctic Peninsula with a first-of-its-kind delivery -- 5,000 OREO cookies, enough for everyone there to enjoy a twist, lick and dunk. The timing couldn't be more perfect. This special cookie...
