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Last updated on April 18, 2014 at 14:12 EDT

Latest Oreo Stories

2014-04-08 12:36:36

EAST HANOVER, N.J., April 8, 2014 /PRNewswire/ -- Today, OREO launches a new Snack Hacks video series which embodies the trend of remixing that is currently driving food culture. By-the-book recipes have been replaced with simple, but inventive new ways to be creative with food, whether it's combining unexpected ingredients or dishes, or actually creating a new way to eat a classic. OREO is at the forefront of this movement, using remixing to drive innovation with the launch of Snack Hacks,...

2014-04-04 23:33:26

Boxman Studios teamed up with Mondelēz International and MAYA Design to create a shipping container lounge featuring 3D cookies. Austin, TX (PRWEB) April 03, 2014 Boxman Studios, the global leader in shipping container modification, recently created an immersive brand experience for Mondelēz International at the 2014 South by Southwest Interactive (SXSWi) Festival. Crafted from two shipping containers, the Oreo Trending Vending Lounge invited festival attendees to create and consume 3D...

Oreos Addictive As Drugs To Rats
2013-10-16 08:44:25

Michael Harper for redOrbit.com - Your Universe Online Neuroscience students from Connecticut College who fed rats “America’s Favorite Cookie” now say Oreos are just as addictive as cocaine and morphine for the lab animals. Rats that were fed the cookies not only went straight to the creamy center first, they also lingered in the area where they were usually fed the cookies. Furthermore, the researchers found that eating Oreos activated even more neurons in the rats’ brains'...

2013-10-09 12:23:37

Leading Snack Brands Announce Deals with U.S. Soccer, Chivas Guadalajara and Some of the Sport's Brightest Stars EAST HANOVER, N.J., Oct. 9, 2013 /PRNewswire/ -- Fans throughout North America are hungrier than ever for soccer, and now several of the world's leading snack brands are getting into the game like never before. Mondelez International, the makers of OREO, RITZ, TRIDENT and SOUR PATCH KIDS, is making a major play with soccer to excite and engage consumers through a series of...

2013-09-12 08:38:02

Twitter to Have Dedicated Mondelez International Teams in Brazil, India, UK and US DEERFIELD, Ill., Sept. 12, 2013 /PRNewswire/ -- Mondelez International (NASDAQ: MDLZ), the world's pre-eminent maker of chocolate, biscuits, gum and candy, announced today that it has signed a global partnership with Twitter to deliver real-time marketing solutions. As part of the relationship, Twitter will have dedicated teams for Mondelez International in Brazil, India, the U.K. and the U.S. to...

2013-06-26 08:27:58

After Successful U.S. Rollout, Breakthrough Initiative Will Activate New Mobile Technologies and Ignite Cultural Change in Brazil in Just 90 Days DEERFIELD, Ill., June 26, 2013 /PRNewswire/ -- In Brazil, there are 32 percent more mobile phones than residents of the country! That's more than 260 million active mobile lines according to research from ANATEL. This is one of the reasons why Mondelez International chose Brazil as the first country to launch a Mobile Futures program after...

2013-06-18 12:26:58

Klondike® Celebrity Challenge Kicks Off with Alfonso Ribeiro of "The Fresh Prince of Bel-Air" Fame ENGLEWOOD CLIFFS, N.J., June 18, 2013 /PRNewswire/ -- Ever wondered what a Hollywood icon from the '80s or '90s would do for a Klondike® bar? Klondike® has too. That's why the brand, together with actor and comedian Joel McHale, have launched the Klondike® Celebrity Challenge, a hilarious contest allowing fans to suggest ideas that may put some of their favorite stars...

2013-05-22 08:24:36

New 1D VIP Tour Correspondent and Integrated Campaign Will Bring Fans an "Exclusive Look" at This Summer's Sold-Out Tour EAST HANOVER, N.J., May 22, 2013 /PRNewswire/ -- Getting in on the action of this summer's hottest, sold-out concert isn't as impossible as one might think; thanks to the makers of OREO, RITZ and TRIDENT. The title sponsor of the 2013 One Direction North American Tour and its show-stopping cookie, cracker and gum brands will be giving fans a chance to...

2013-05-14 08:27:26

Campaign Kicks Off in New York City with Singer-Songwriter 'Owl City,' More Than 500 A Cappella Singers and an OREO Anthem EAST HANOVER, N.J., May 14, 2013 /PRNewswire/ --Wonder if I gave an OREO to the big bad wolf, what might happen? In its newest campaign, which debuted with a 90-second TV spot on Sunday evening, the World's Favorite Cookie answers this question by exploring how something as small as sharing an OREO cookie can create a positive change in perspective. The campaign,...

2013-03-27 08:28:03

America's Beloved Snack Brands to Provide One-of-a-Kind Experience on One Direction's First-Ever North American Tour EAST HANOVER, N.J., March 27, 2013 /PRNewswire/ -- Sold out shows aside, Directioners everywhere will get a fan's-eye-view of this summer's hottest concert thanks to newly-announced One Direction North American tour title sponsor, Nabisco. The snack company's beloved brands like OREO, CHIPS AHOY!, RITZ and HONEY MAID, along with popular Mondelez International gum...