Latest Oreo Stories

EAST HANOVER, N.J., May 2, 2011 /PRNewswire/ -- Those looking for sweet and sensible satisfaction at snack time can now turn to a line of new products from SnackWell's, one of the original better-for-you snacking brands. The brand is completely reinventing its line for women who want to live their lives to the fullest and enjoy perfectly portioned, indulgent snacks. The reinvention is supported with a total makeover featuring new delicious varieties and eye-catching packaging. Many women...

GLENVIEW, Ill., April 4, 2011 /PRNewswire/ -- Kraft Foods announced today its plans to extend its partnerships with Paula Deen Enterprises, Digitas and EQAL to launch Season 2 of the Real Women of Philadelphia online community and cooking competition. Building on the incredible success of the first season, home cooks nationwide are invited to upload videos showcasing their preparation of original recipes using Philadelphia Cream Cheese or the new Philadelphia Cooking Creme. During the...

GLENVIEW, Ill., March 10, 2011 /PRNewswire/ -- Today, Kraft Foods announces its partnership with HSN and TV personality, Todd English, to help promote one of the company's biggest product launches of the year - the new, Philadelphia Cooking Creme. To add to the excitement, a record number of homes across the U.S., more than 10,000, will be hosting a "Philly Dinnertime Dilemma House Party" on Saturday, March 12 featuring Philadelphia Cooking Creme, Todd English Green Pan cookware and a...

EAST HANOVER, N.J., March 8, 2011 /PRNewswire/ -- Stride, The Ridiculously Long Lasting Gum announced today a two-year deal with snowboarding and skateboarding champion and sports icon Shaun White. White, the No. 2 most powerful athlete in the U.S. according to Bloomberg BusinessWeek(1) has signed on as an official brand spokesperson and will be engaged in a variety of promotional activities throughout the coming months. "Shaun is a long-time fan of Stride and embodies what the brand is all...

EAST HANOVER, N.J., Feb. 16, 2011 /PRNewswire/ -- Every record is set once. And, as the saying goes, every record is meant to be broken. Especially in social media, where the world can change in a matter of hours, or even minutes. But today, Guinness World Records honored Oreo as the first brand to attempt - and set - the Guinness World Records® mark for the "Most 'likes' on a Facebook post in 24 hours." The record-setting effort even inspired other popular figures to make similar...

EAST HANOVER, N.J., Feb. 10, 2011 /PRNewswire/ -- Great taste, long lasting, and a new boost of flavor. Kraft Foods, the maker of Stride, The Ridiculously Long Lasting Gum, today announced the launch of Stride SPARK, a new gum containing vitamins B6 and B12. Stride SPARK was developed based on consumer research that found Americans are looking for products that taste great and fit into their everyday on-the-go lifestyle. In response, Stride created two electrifying gum flavors - Kinetic...

GLENVIEW, Ill., Jan. 10, 2011 /PRNewswire/ -- KRAFT Singles, America's favorite brand of American cheese, has partnered with Disney On Ice to bring the magic of Disney to consumers nationwide. Now through May 31, 2011, any KRAFT Singles package wrapper can be redeemed for a pair of 50 percent discounted tickets to any of five fantastic Disney On Ice shows playing across America, including Disney-Pixar's Toy Story 3. "Whether it's a meal or a fun activity, parents are still looking for good...

NORTHFIELD, Ill., Jan. 7, 2011 /PRNewswire/ -- Every football game, whether pee-wee, high school, college or pro, starts with the same event: a coin toss. But while every game has a coin toss, there's not a "standard" coin. Sometimes it's a beat-up quarter found at the bottom of the ref's pocket. Maybe it's a coach's lucky half-dollar with John F. Kennedy on one side. Sometimes there's a commemorative coin printed to underscore the significance of the game. They're all metal in one...

SAN FRANCISCO, Jan. 5, 2011 /PRNewswire/ -- Today during a Kraft Fight Hunger Bowl press conference, Kraft Foods (NYSE: KFT) announced they have exceeded the donation goal for Huddle to Fight Hunger - the largest branded hunger relief campaign in company history. Kraft Foods plans to announce the donation of the monetary equivalent of more than 20 million meals to Feeding America during the inaugural Kraft Fight Hunger Bowl on Sunday. To help reach - and exceed - the ambitious donation...

NORTHFIELD, Ill., Dec. 13, 2010 /PRNewswire/ --Throughout the football season, Kraft Foods (NYSE: KFT) has been encouraging Americans to join the Huddle to Fight Hunger, the largest branded hunger relief initiative in company history. The campaign was designed to achieve an important goal: give 20 million meals or more to Feeding America, the nation's leading hunger relief organization. Today Kraft Foods is excited to announce it has achieved a major milestone: the initiative has reached...