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Latest Out-of-home advertising Stories

2014-10-24 04:20:16

CENTRAL ISLIP, N.Y., Oct. 24, 2014 /PRNewswire-iReach/ -- JMR Graphics, a leading manufacturer and designer of commercial vehicle wraps in the United States, has spent 30 years refining its approach to producing vinyl graphic advertisements. Over the past decade, more businesses and marketing agencies have turned to car wraps and fleet graphics due to their effectiveness. Recent studies show that these wraps also offer one of the highest returns on investment compared to other...

2014-10-20 12:27:32

Former Head of McCann Worldgroup and IPG Mediabrands Brings Media, Marketing and Advertising Expertise NEW YORK, Oct. 20, 2014 /PRNewswire/ -- CBS Outdoor Americas Inc. (NYSE: CBSO) today announced that Nick Brien, former global chairman and CEO of McCann Worldgroup, has been appointed to the Company's Board of Directors. Commenting on the appointment, Chief Executive Officer Jeremy Male said, "Nick is an accomplished executive and a global leader in media, marketing and...

2014-10-20 12:26:58

New brand highlights Company's leadership in out-of-home advertising NEW YORK, Oct. 20, 2014 /PRNewswire/ -- CBS Outdoor Americas Inc. (NYSE: CBSO) has announced it will rebrand as Outfront Media Inc., marking another important step in the Company's transformation. "Outfront captures exactly who we are as a completely reenergized company and where we'll be with innovative technology and creativity for our advertising clients," said Jeremy Male, chief executive officer. "Our...

2014-10-15 08:26:33

LifeLine Digital's localized software ideal for partners to quickly and seamlessly deploy platform in international markets LONDON, Oct. 15, 2014 /PRNewswire/ -- LifeLine Digital, a New York City-based startup, announced that the company will be exhibiting at the Digital Signage Expo, October 15 and 16, in London, England. LifeLine Digital's patent-pending interactive platform displays high-definition content and video advertising for brands and marketers. In the U.S., LifeLine...

2014-10-09 12:27:10

Adds Transit Screens of StopTips NEW YORK, Oct. 9, 2014 /PRNewswire/ -- EYE Corp Media, the largest 3(rd) party mall media operator in the United States, and StopTips, a rapidly-growing digital transit media company, are pleased to announce a strategic advertising partnership. EYE will now provide exclusive ad sales representation for StopTips' high-impact digital screens across key commuter routes in the New York DMA, most notably along the New Haven Metro-North line and its Danbury...

2014-10-02 12:27:53

Expanding services and solidifying industry leadership in out-of-home advertising LONGMONT, Colo., Oct. 2, 2014 /PRNewswire/ -- Circle Graphics, the world's largest producer of grand-format digital graphics, is pleased to announce the acquisition of Mammoth Media, a grand-format printing company with a focus on the transit market. The Mass.-based acquisition adds an East Coast manufacturing presence to Colo.-headquartered Circle Graphics as well as added transit expertise to over...

2014-10-01 12:22:10

NEW YORK, Oct. 1, 2014 /PRNewswire/ -- Titan, the leader in transit-based digital out-of-home advertising, announced today that its Transit Network has been added to Nielsen's quarterly Place-Based Video Report. The latest edition of the report which covers Q2 2014 is distributed to Nielsen's subscribing clients this week. As indicated in the new Nielsen report, transit stations deliver captive audiences at scale with long dwell time. The average dwell time measured for Titan's...

2014-09-13 08:20:05

CENTRAL ISLIP, N.Y., Sept. 13, 2014 /PRNewswire-iReach/ -- Car wrapping and other forms of outdoor advertising have increased by 8.1 percent, according to statistics revealed in August by the Outdoor Advertising Association of America (OAAA). Photo - http://photos.prnewswire.com/prnh/20140905/143509 In August, Stephen Freitas, Chief Marketing Officer of OAAA, revealed his opinion on why out-of-home advertising has taken off. He stated that the strategy appeals to young, mobile...

2014-09-12 08:20:16

CENTRAL ISLIP, N.Y., Sept. 12, 2014 /PRNewswire-iReach/ -- There is increasing evidence that supports the effectiveness of auto-wrap advertising. In fact, in August this year, the Outdoor Advertising Association of America announced a 0.8 percent growth in this and other out-of-home (OOH) advertising in the second quarter of 2014. At the same time, Virginia-based journal Manufacturing News published an article on the effectiveness of auto-wrap advertising, showing how this form of...

2014-09-08 08:20:36

CENTRAL ISLIP, N.Y., Sept. 8, 2014 /PRNewswire-iReach/ -- Car wrapping and other outdoor advertising methods accounted for $2.17 billion in revenue in the United States in the second quarter of 2014, according to figures released by the Outdoor Advertising Association of America in Aug. 2014. This is an increase of 0.8 percent from the first quarter of the year. Logo - http://photos.prnewswire.com/prnh/20140904/143299 In addition, out-of-home advertising (OOH) outperformed all...


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ramage
  • Boughs or branches.
  • Warbling of birds in trees.
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