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Latest Out-of-home advertising Stories

2014-09-13 08:20:05

CENTRAL ISLIP, N.Y., Sept. 13, 2014 /PRNewswire-iReach/ -- Car wrapping and other forms of outdoor advertising have increased by 8.1 percent, according to statistics revealed in August by the Outdoor Advertising Association of America (OAAA). Photo - http://photos.prnewswire.com/prnh/20140905/143509 In August, Stephen Freitas, Chief Marketing Officer of OAAA, revealed his opinion on why out-of-home advertising has taken off. He stated that the strategy appeals to young, mobile...

2014-09-12 08:20:16

CENTRAL ISLIP, N.Y., Sept. 12, 2014 /PRNewswire-iReach/ -- There is increasing evidence that supports the effectiveness of auto-wrap advertising. In fact, in August this year, the Outdoor Advertising Association of America announced a 0.8 percent growth in this and other out-of-home (OOH) advertising in the second quarter of 2014. At the same time, Virginia-based journal Manufacturing News published an article on the effectiveness of auto-wrap advertising, showing how this form of...

2014-09-08 08:20:36

CENTRAL ISLIP, N.Y., Sept. 8, 2014 /PRNewswire-iReach/ -- Car wrapping and other outdoor advertising methods accounted for $2.17 billion in revenue in the United States in the second quarter of 2014, according to figures released by the Outdoor Advertising Association of America in Aug. 2014. This is an increase of 0.8 percent from the first quarter of the year. Logo - http://photos.prnewswire.com/prnh/20140904/143299 In addition, out-of-home advertising (OOH) outperformed all...

2014-09-06 08:20:06

CENTRAL ISLIP, N.Y., Sept. 6, 2014 /PRNewswire-iReach/ -- Originally initiated as a means of mobile advertising, car wrapping has become an extremely effective promotional tool for companies wishing to enhance the image of their brand and create an impact. The platform has proven to have a wide market reach and has become a very effective means of advertising throughout the United States. Photo - http://photos.prnewswire.com/prnh/20140904/143271 Car wrapping is a popular way of...

2014-09-05 23:07:33

ScreenMedia Daily’s DOOH/DPB Network Locator includes ad-based networks across the USA, Canada, Australia, and the UK. NEW YORK, NY (PRWEB) September 05, 2014 ScreenMedia Daily, a leading online publication focused on digital out-of-home (DOOH) media, has launched a free online tool designed to help media buyers, planners and strategists easily identify digital out-of-home advertising networks by location, venue type, demographics and reach. “This is the first time this level of...

2014-09-02 12:27:11

DALLAS, Sept. 2, 2014 /PRNewswire/ -- Atomic Paintball, Inc. (OTC: ATOC) is pleased to announce that Robert Dragotta has joined the management team as President. Atomic Chairman and CEO Darren Dunckel stated, "After several months of evaluation, we have determined that the best way to maximize shareholder value is to change the direction of the company. Therefore, beginning today, the company is going to pursue opportunities in the digital out- of- home media and mobile media...

2014-08-26 08:38:08

-- Online Video Ad Growth Strong Even as Agencies Question the Value -- CHICAGO, Aug. 26, 2014 /PRNewswire/ -- A recent survey of media buying agencies found that 45% of those polled are more interested in digital/online video than they were a year ago, while streaming/online radio saw a 53% increase. Overall, video dominates as 67% of agencies said that their clients' primary focus for campaigns is video advertising (which includes traditional TV, cable, and network, as well as digital...

2014-08-25 16:22:18

PARIS, Aug. 25, 2014 /PRNewswire/ -- JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announced today that it has completed the rollout of 169 brand new mobile charging digital stations at the four largest international airports in the US: John F. Kennedy International Airport, Newark Liberty International Airport, Miami International Airport and Los Angeles International Airport. The newly designed mobile charging digital stations provide a...

2014-08-05 12:26:59

Steady Growth in Revenue and Net Profit HONG KONG, Aug. 5, 2014 /PRNewswire/ -- -- Bus shelter advertising revenue, net of value added tax, increased by 5.3% to HK$819 million -- EBITDA increased by 7.4% to HK$315 million -- EBIT increased by 12.1% to HK$151 million -- Net profit increased by 4.4% to HK$91 million -- Basic earnings per share increased by 3% to HK16.90 cents Clear Media Limited ("Clear Media" or the "Company", together with its subsidiaries,...

2014-08-04 23:04:43

Global digital out-of-home (DOOH) media revenues are on pace for accelerated 11% growth in 2014 following three consecutive years of slowing expansion, as a dynamic combination of sporting mega-events, increased ad spend on healthcare and transit video nets, and a streaking DOOH sector in Australia are expected to fuel the industry's best performance since 2010, according to PQ Media's annual performance benchmark released today. STAMFORD, CT (PRWEB) August 04, 2014 Defying...


Word of the Day
omadhaun
  • A fool; a simpleton: a term of abuse common in Ireland and to a less extent in the Gaelic-speaking parts of Scotland.
This word is partly Irish in origin.