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Latest Out-of-home advertising Stories

2014-04-10 23:04:56

The Billboard and Outdoor Advertising industry is in a transition phase from traditional billboards to digital ones that are expected to increase companies' revenue rapidly, benefiting industry revenue over the five years to 2014; moreover, as advertisers continue to buy more digital ad space than physical, industry revenue will grow even quicker over the five years to 2019. For these reasons, industry research firm IBISWorld has added a report on the Billboard and Outdoor Advertising...

2014-04-04 23:36:05

The largest in-mall video network selects BroadSign to power its displays in more than 200 of the country’s top malls. New York, NY (PRWEB) April 03, 2014 Adspace Networks, owner and operator of Adspace Digital Mall Network, the largest Nielsen-measured digital place-based video network in the United States, announced today that it has selected BroadSign International, LLC’s digital signage software to power its displays in over 200 of America’s best malls. Adspace has been...

2014-04-01 12:32:41

Margit Kittridge to become Vice President, Head of Digital NEW YORK, April 1, 2014 /PRNewswire/ -- Titan, the leader in People in Transit advertising, has hired Margit Kittridge, the former Executive Director of Marketing and Digital Business Development at The Wall Street Journal Office Network, to lead its digital division. In a new position for Titan - Vice President, Head of Digital - Kittridge will be tasked with overseeing the ad firm's digital network as well as leading its...

2014-03-31 12:25:32

Pilot program designed to drive and measure consumer engagement in real time with street teams and taxi-top ads throughout Miami MIAMI, March 31, 2014 /PRNewswire/ -- AdMobilize, an out of home advertising and analytics platform, was selected by eMerge Americas to serve as a strategic advertising partner for the eMerge Americas Techweek in Miami, Florida, May 1-7, 2014. Through "smart" street teams and taxi-top ads, eMerge Americas Techweek and its sponsors will leverage the...

2014-03-26 08:21:26

BEIJING, March 26, 2014 /PRNewswire/ -- AirMedia Group Inc. ("AirMedia" or the "Company") (Nasdaq: AMCN), a leading operator of out-of-home advertising platforms in China targeting mid-to-high-end consumers, today announced that it fully launched its interactive platform in Beijing Capital International Airport ("Beijing Airport") on March 20, 2014. It also announced that all the air passengers who attend the lucky draw before June 30, 2014 will be able to obtain a complimentary one...

2014-03-24 08:26:44

LAGOS, Nigeria, March 24, 2014 /PRNewswire/ -- Nigeria's first structured outdoor media regulator, Lagos State Signage & Advertisement Agency (LASAA), is to host Africa's most anticipated signage & Outdoor conference and exhibition in Lagos, between June 22 - 27th this year. In addition to 4,000 visitors expected for the event, about 300 exhibitors and conference participants from 30 countries drawn from Europe, Asia, America, Africa and within Nigeria...

2014-02-28 23:22:23

Advertising.my will be expanding its market reach in the next few months in the outdoor advertising sector. Johor Bahru (PRWEB) March 01, 2014 The agency is among the leading firms in the Malaysian advertising and marketing services sector with a comprehensive range of offerings that offer cutting-edge and high impact solutions for campaigns and events and any other advertising efforts. Since its inception, Advertising.my has been one of the most aggressive and competitive agencies in...

2014-02-27 23:30:05

PQ Media released new global market research that suggests digital out-of-home (DOOH) media may be on the cusp of a much-anticipated industry breakout, as consumers spend more time outdoors, dedicating much of that time to activities that place them near digital billboards and video networks. DOOH momentum has been building in both consumer exposure and operator revenues, as digital signage is now the world’s second fastest-growing ad medium, and it is quickly becoming a vital component...

2014-02-21 23:24:33

Emergency and transportation agencies have begun utilizing digital billboards to communicate messages. One of the latest examples involved the ice storm that swept across the southeastern United States in early February as mentioned in the Atlanta Journal Constitution. http://www.ajc.com/news/news/transportation/billboards-to-feature-emergency-updates-during-sto/ndLSG/ (PRWEB) February 21, 2014 During the recent ice storm that severely impacted the Southeast, authorities and operators of...

2014-02-15 23:02:30

Nationwide vehicle wraps manufacturer JMR Graphics responds to an article that discusses the out of home promotion for Bottled Science’s new product, Skinade. Central Islip, NY (PRWEB) February 15, 2014 JMR Graphics, a nationwide vehicle wraps manufacturer, comments on an article published by The Drum that discusses beauty manufacturer Bottled Science’s new out of home campaign to promote their product Skinade, a collagen drink. In an article published by The Drum on January 29th...


Word of the Day
malpais
  • The ragged surface of a lava-flow.
'Malpais' translates from Spanish as 'bad land.'