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Latest Out-of-home advertising Stories

2014-06-18 08:25:55

LAS VEGAS, June 18, 2014 /PRNewswire/ -- LifeLine Digital, a NYC-based startup, today unveiled a novel digital-out-of-home advertising platform at InfoComm 2014 in Las Vegas. LifeLine's digital-out-of-home advertising network employs patent-pending interactive kiosks that display high-definition content and video advertising for brands and marketers. "Our high-definition, interactive kiosks now offer free cellphone charging capabilities. During our initial tests, consumers spent an...

2014-06-14 04:20:05

Nationwide truck wraps manufacturer JMR Graphics responds to an article discussing a new app that allows users to see billboards on their mobile phones. CENTRAL ISLIP, N.Y., June 14, 2014 /PRNewswire-iReach/ -- JMR Graphics, a nationwidetruck wraps manufacturer, comments on an article published by Cincinnati.com that discusses a new app that allows people to see nearby billboards and special offers on their cell phones based on their proximity. Photo -...

2014-06-04 08:26:23

LONDON, June 4, 2014 /PRNewswire/ -- The roadside travelling billboard has historically been one of few ways a hotel, restaurant or gas station that sits on the highway can draw in trade. They've always courted controversy splitting national opinion. But will our 'gaudy hoardings' or 'works of advertising art' eventually succumb to the digital age, with technology like geofencing and iBeacons driving forward more sophisticated localized campaigns? Billboards have...

2014-06-03 20:21:11

Electronic Home Video Over-the-Top and Digital Music Streaming See Fastest Growth in Consumer Spending NEW YORK, June 3, 2014 /PRNewswire/ -- As the entertainment & media (E&M) industry continues its digital shift, advertising growth is outpacing consumer spending, according to PwC's annual Global Entertainment and Media Outlook 2014-2018 - an in-depth five-year outlook for global consumer spending and advertising revenues directly related to entertainment and media content - released...

2014-05-06 23:15:16

The United Kingdom’s largest airport advertising company selects BroadSign software to power its digital signage network. London, England (PRWEB) May 06, 2014 The largest airport advertising company in the United Kingdom, Eye Airports, has selected BroadSign International, LLC’s cloud-based digital signage software platform to power its network of screens across 28 airports in the UK. The initiative follows the merger announcement of Eye Corp UK and Airport Partners in December 2013....

2014-04-29 08:23:17

Out-Of-Home Advertising Firm Secures New SEPTA Advertising Contract PHILADELPHIA, April 29, 2014 /PRNewswire/ -- Titan has been awarded a new five-year contract, with two two-year options for the exclusive right to sell advertising on behalf of Philadelphia's Southeastern Pennsylvania Transportation Authority (SEPTA) system. The contract was won competitively and means that Titan will continue to operate a contract it first secured in 2005. The up to nine-year partnership commences...

2014-04-10 23:04:56

The Billboard and Outdoor Advertising industry is in a transition phase from traditional billboards to digital ones that are expected to increase companies' revenue rapidly, benefiting industry revenue over the five years to 2014; moreover, as advertisers continue to buy more digital ad space than physical, industry revenue will grow even quicker over the five years to 2019. For these reasons, industry research firm IBISWorld has added a report on the Billboard and Outdoor Advertising...

2014-04-04 23:36:05

The largest in-mall video network selects BroadSign to power its displays in more than 200 of the country’s top malls. New York, NY (PRWEB) April 03, 2014 Adspace Networks, owner and operator of Adspace Digital Mall Network, the largest Nielsen-measured digital place-based video network in the United States, announced today that it has selected BroadSign International, LLC’s digital signage software to power its displays in over 200 of America’s best malls. Adspace has been...

2014-04-01 12:32:41

Margit Kittridge to become Vice President, Head of Digital NEW YORK, April 1, 2014 /PRNewswire/ -- Titan, the leader in People in Transit advertising, has hired Margit Kittridge, the former Executive Director of Marketing and Digital Business Development at The Wall Street Journal Office Network, to lead its digital division. In a new position for Titan - Vice President, Head of Digital - Kittridge will be tasked with overseeing the ad firm's digital network as well as leading its...

2014-03-31 12:25:32

Pilot program designed to drive and measure consumer engagement in real time with street teams and taxi-top ads throughout Miami MIAMI, March 31, 2014 /PRNewswire/ -- AdMobilize, an out of home advertising and analytics platform, was selected by eMerge Americas to serve as a strategic advertising partner for the eMerge Americas Techweek in Miami, Florida, May 1-7, 2014. Through "smart" street teams and taxi-top ads, eMerge Americas Techweek and its sponsors will leverage the...


Word of the Day
conjunto
  • A style of popular dance music originating along the border between Texas and Mexico, characterized by the use of accordion, drums, and 12-string bass guitar and traditionally based on polka, waltz, and bolero rhythms.
The word 'conjunto' comes through Spanish, from Latin coniūnctus, past participle of coniungere, to join together; see conjoin