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Latest Out-of-home advertising Stories

2014-03-26 08:21:26

BEIJING, March 26, 2014 /PRNewswire/ -- AirMedia Group Inc. ("AirMedia" or the "Company") (Nasdaq: AMCN), a leading operator of out-of-home advertising platforms in China targeting mid-to-high-end consumers, today announced that it fully launched its interactive platform in Beijing Capital International Airport ("Beijing Airport") on March 20, 2014. It also announced that all the air passengers who attend the lucky draw before June 30, 2014 will be able to obtain a complimentary one...

2014-03-24 08:26:44

LAGOS, Nigeria, March 24, 2014 /PRNewswire/ -- Nigeria's first structured outdoor media regulator, Lagos State Signage & Advertisement Agency (LASAA), is to host Africa's most anticipated signage & Outdoor conference and exhibition in Lagos, between June 22 - 27th this year. In addition to 4,000 visitors expected for the event, about 300 exhibitors and conference participants from 30 countries drawn from Europe, Asia, America, Africa and within Nigeria...

2014-02-28 23:22:23

Advertising.my will be expanding its market reach in the next few months in the outdoor advertising sector. Johor Bahru (PRWEB) March 01, 2014 The agency is among the leading firms in the Malaysian advertising and marketing services sector with a comprehensive range of offerings that offer cutting-edge and high impact solutions for campaigns and events and any other advertising efforts. Since its inception, Advertising.my has been one of the most aggressive and competitive agencies in...

2014-02-27 23:30:05

PQ Media released new global market research that suggests digital out-of-home (DOOH) media may be on the cusp of a much-anticipated industry breakout, as consumers spend more time outdoors, dedicating much of that time to activities that place them near digital billboards and video networks. DOOH momentum has been building in both consumer exposure and operator revenues, as digital signage is now the world’s second fastest-growing ad medium, and it is quickly becoming a vital component...

2014-02-21 23:24:33

Emergency and transportation agencies have begun utilizing digital billboards to communicate messages. One of the latest examples involved the ice storm that swept across the southeastern United States in early February as mentioned in the Atlanta Journal Constitution. http://www.ajc.com/news/news/transportation/billboards-to-feature-emergency-updates-during-sto/ndLSG/ (PRWEB) February 21, 2014 During the recent ice storm that severely impacted the Southeast, authorities and operators of...

2014-02-15 23:02:30

Nationwide vehicle wraps manufacturer JMR Graphics responds to an article that discusses the out of home promotion for Bottled Science’s new product, Skinade. Central Islip, NY (PRWEB) February 15, 2014 JMR Graphics, a nationwide vehicle wraps manufacturer, comments on an article published by The Drum that discusses beauty manufacturer Bottled Science’s new out of home campaign to promote their product Skinade, a collagen drink. In an article published by The Drum on January 29th...

2014-02-06 23:28:47

New Report From ScreenMedia Daily Reveals Brand Advertisers Are Increasing the Use of Place-based and Location-based Media as Urbanization and Localization Trends Influence Ad Spending New York, N.Y. (PRWEB) February 06, 2014 Brand advertisers are increasing the use of digital place-based media and location-based mobile marketing platforms to reach on-the-go consumers, says the latest trend report from ScreenMedia Daily. Active consumers spend money, and while they are going about their...

2014-01-31 23:33:27

Nationwide car wraps manufacturer JMR Graphics responds to an article discussing Van Wagner’s new, creative approach to the traditional “your ad here” unsold billboard. Central Islip, NY (PRWEB) January 31, 2014 JMR Graphics, a nationwide car wraps manufacturer, responds to an article from AdWeek discussing Van Wagner’s new approach to unsold billboards in order to attract businesses to purchase these unsold spaces. In an article published by AdWeek on January 14th titled...

2014-01-31 23:29:33

Advertising.my will be launching more contemporary advertising services using LED technology for the Asian market in the coming weeks. The leading agency in Malaysia is one of the major organisations which are involved in outdoor advertising and media marketing. Subang Jaya, Selangor (PRWEB) January 31, 2014 Started as an online advertising agency, Advertising.my has grown by leaps and bounds over the past few years where it has expanded and grown to become one of the most preferred and...

2014-01-30 16:23:42

PARIS, Jan. 30, 2014 /PRNewswire/ -- JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announced today that it has been awarded a 7-year concession - with a three years extension option - to provide advertising services at Houston's George Bush Intercontinental Airport. The new advertising program will bring a new generation of digital advertising displays to that airport, including a network of 70 inch digital screens, high definition LED video walls...


Word of the Day
negawatt
  • A unit of saved energy.
Coined by Amory Lovins, chairman of the Rocky Mountain Institute as a contraction of negative watt on the model of similar compounds like megawatt.