Latest Out-of-home advertising Stories
JMR Graphics, a nationwide trailer wraps manufacturer, comments on a Miami Herald article discussing the city’s idea to place billboards on parking pay stations. JMR Graphics suggests using vinyl wraps to create lasting advertisements instead. Bohemia, NY (PRWEB) March 01, 2013 On March 1, nationwide trailer wraps manufacturer JMR Graphics issues a statement in response to a Miami Herald article, which details the city’s plan to include ads on parking pay stations. According to the...
Elevate Digital's CEO, George Burciaga, Unveils New Technology LAS VEGAS, Feb. 26, 2013 /PRNewswire/ -- George Burciaga, CEO of Chicago-based startup, Elevate Digital is changing the way the outdoor advertising game is being played. Elevate Digital will unveil their newest version of the interactive digital displays and connective applications this week, Feb. 26-28, at the Digital Signage Expo (DSE) in Las Vegas. The new outdoor interactive products are bigger than the previous...
National Campaign Leverages Speed and Agility of Digital Signs to Congratulate Winners in Top Six Categories from Last Night's Awards Show NEW YORK, Feb. 25, 2013 /PRNewswire/ -- Clear Channel Outdoor Holdings, Inc., (NYSE:CCO) one of the world's largest out of home advertising companies, is today honoring last night's movie award winners on its digital billboards across the U.S. The company is demonstrating the agility and speed of its digital network to congratulate last night's...
In the news release, Clear Channel Outdoor Partners with Jamaica Tourist Board To Drive Social Engagement and Spread Happiness in the Heart of New York's Times Square, issued 22-Feb-2013 by Clear Channel Outdoor over PR Newswire, we are advised by the company that the location of the big screen referenced in the second paragraph, first sentence, should read "on 7th Avenue (between 46th St. and 47th St.), near the TKTS booth." The complete, corrected release follows: Clear Channel Outdoor...
New Campaign Celebrates "Happiest Place in New York City" With a Jamaica Vacation Giveaway For One Lucky Person to Experience One of the Happiest Places in the World NEW YORK, Feb. 22, 2013 /PRNewswire/ -- Celebrating Times Square's ranking as the "Happiest Place in New York City," Clear Channel Outdoor, one of the world's largest outdoor advertising companies, is using one of its Spectacolor digital screens in the heart of Times Square to make visitors and resident New Yorkers even...
NEW YORK, Feb. 8, 2013 /PRNewswire/ -- To provide citizens across metro New York City area up to White Plains, New York, with up-to-date information on this weekend's blizzard, Clear Channel Outdoor Holdings, Inc. (NYSE: CCO), one of the world's largest outdoor advertising companies, is displaying real-time storm information from WNBC on its network of digital billboards. The messages are being displayed on 26 digital billboards across metro New York City located on major highways...
MIAMI, Feb. 6, 2013 /PRNewswire/ -- AdMobilize, a technology start-up from Miami, FL, is launching a new online and app-based program that revolutionizes out-of-home, outdoor advertising, car advertising, and the mobile advertising industry. AdMobilize (http://www.admobilize.com) is reinventing the way businesses connect with consumers by providing an outlet for fans to get paid to promote their favorite brands while simultaneously allowing businesses to become a direct part of...
CHICAGO, Feb. 5, 2013 /PRNewswire/ -- Advertising agencies are increasingly concerned with how to best utilize media mix, according to STRATA's most recent quarterly survey. Twenty-two percent of agencies surveyed indicated that media mix was a challenge. Tellingly, 76% of those polled advertise using at least three mediums per client campaign, indicating the need for multi-platform advertising. The STRATA survey of nearly 100 media buying agencies in the fourth quarter also shows...
Lee Rannals for redOrbit.com - Your Universe Online Feeling a little tight around the waistline lately? New research indicates that a little bit of the blame for that growing winter weight could fall in the hands of marketers. UCLA researchers have found a possible link between outdoor food ads, and the growing obesity trend. Dr. Lenard Lesser and his colleagues wrote in the journal BMC Public Health about how the more outdoor advertisements promoting fast food and soft drinks there...
NEW YORK, Jan. 31, 2013 /PRNewswire/ -- Titan, the largest municipal advertising sales company in the United States, has entered into an agreement with United Airlines to represent select United media assets in airports across the country. The three-year agreement between United and Titan will allow advertisers opportunities to reach more than 140 million United travelers each year around the world. "Titan has deep relationships with key brands and advertisers which we can...
