Quantcast
Last updated on April 19, 2014 at 18:42 EDT

Latest Out-of-home advertising Stories

2013-06-12 23:20:09

JMR Graphics, a nationwide car wraps manufacturer, comments on the rise in outdoor advertising revenue. Central Islip, NY (PRWEB) June 12, 2013 On June 12, nationwide car wraps manufacturer comments the recent rise in outdoor advertising revenue. According to an article on Mediapost.com, out-of-home advertising revenue grew 4.5% from $1.4 billion in the first quarter of 2012 to $1.5 billion in the first quarter of 2013. These figures were provided by the Outdoor Advertising Association of...

2013-06-06 23:37:43

Nationwide car wraps manufacturer JMR Graphics discusses the importance of creativity in advertising following the introduction of an innovative billboard in Peru. Central Islip, NY (PRWEB) June 05, 2013 On June 5, JMR Graphics, a nationwide car wraps manufacturer, comments on a billboard in Peru that creates water from humidity. According to an article on Bloomberg.com, a Peruvian billboard is “extracting enough drinking water out of humid air to help a nearby village, Lima, with...

2013-06-05 08:24:24

CHICAGO, June 5, 2013 /PRNewswire/ -- ICAP Patent Brokerage announces for sale an outdoor advertisement valuation system from inventor Joan Elizabeth King. This IP package will be included in the upcoming sealed bid event taking place on September 26, 2013. Bids for this lot will be accepted starting September 24 through September 26. (Logo: http://photos.prnewswire.com/prnh/20100614/CG20517LOGO) "We are excited to offer this out-of-home advertising valuation solution to our global...

2013-06-04 20:20:53

Digital Services, Mobile Broadband and Multiple Screens Boost Entertainment & Media Spending NEW YORK, June 4, 2013 /PRNewswire/ -- Consumer access to entertainment & media (E&M) content and experiences is being democratized by ever increasing access to the Internet and explosive growth in the ownership of smart devices. According to PwC's annual Global Entertainment and Media Outlook 2013-2017 - an in-depth five-year outlook for global consumer spending and advertising...

2013-05-31 23:21:53

Nationwide car wraps manufacturer, JMR Graphics, discusses results from a fake outdoor advertising campaign. Central Islip, NY (PRWEB) May 31, 2013 JMR Graphics, a nationwide car wraps manufacturer, comments on an article that reveals the results of a fake advertising campaign, called RushmoreVote, by the Outdoor Advertising Association. According to the Associations Now article published on May 28th, 2013, the campaign asked people to choose who they would like to be the next addition to...

2013-05-30 08:25:07

SAINT PETERSBURG, Fla., May 30, 2013 /PRNewswire/ -- International Display Advertising, Inc. (OTC PINK: IDAD) ("Display Ads"), For IDAD's entrance into the $9 billion USD Global Digital Out of Home (DOOH) advertising market, the Company is pleased to announce that it will initially market our Display Points Units in Canada, Mexico and Brazil. Canada and Mexico are selected first for the rollout of our international marketing plan due to close proximity, being within NAFTA and their high...

2013-05-28 23:18:30

Deployment of over 900 screens will run on the BroadSign X digital signage software platform. MONTREAL, CANADA (PRWEB) May 28, 2013 oOh! Media, Australia´s largest owner of digital out-of-home advertising environments, has completed the conversion of its digital signs to BroadSign International, LLC´s software, BroadSign X. The deployment represents over 500 screens in retail, as well as over 130 displays in airports, 120 pubs and bars, 100 screens in universities across...

2013-05-28 20:21:29

NEW YORK, May 28, 2013 /PRNewswire/ -- JCDecaux, the number one outdoor advertising company worldwide, unveiled the largest digital advertising sign at JFK, Terminal 8. The digital spectacular is 50 feet long and delivers outstanding HD image quality with a 688,000 pixel format. Located in the central area of the terminal, this digital spectacular can be seen by 100% of departing passengers. Terminal 8 is the domestic and international hub for American Airlines. Nine million passengers...

2013-05-24 23:14:36

Nationwide Bus Wrap Manufacturer, JMR Graphics, discusses a new neuroscience study that highlights the impact of outdoor advertisements. Central Islip, NY (PRWEB) May 24, 2013 On May 24, nationwide bus wraps manufacturer JMR Graphics comments on an article from Digital Signage Connection about the results of a new study in neuroscience that reveals the impact of outdoor advertising on the brain. The article from Digital Signage Connection talks about the results from a study called...

2013-05-22 23:20:57

JMR Graphics, a nationwide truck wraps manufacturer, comments on the increasing use of digital billboards by companies and brands. Central Islip, NY (PRWEB) May 22, 2013 On May 22, nationwide truck wraps manufacturer, JMR Graphics, comments on the ongoing increase of using digital billboards for advertising. According to an article on The Dayton Daily News, “Digital billboards are among the fastest growing segments of the “out of home” advertising industry. Outdoor...