Latest Parks Associates Stories

LAS VEGAS, Jan. 2, 2013 /PRNewswire/ -- What: International research firm Parks Associates is hosting the seventh- annual CONNECTIONS(TM) Summit at CES on January 8, 2013, providing attendees with insights from top executives and the leading analysts in the connected...

DALLAS, Dec. 19, 2012 /PRNewswire/ -- International research firm Parks Associates today announced the speakers and Premier members for its upcoming CONNECTIONS(TM) Summit, co-located with the 2013 International Consumer Electronics Show (CES) in Las Vegas. The one-day event, held on Tuesday, January 8, focuses on the changing landscape for the connected home, including sessions on smart TVs, second-screen experiences, connected home partnerships, consumer tech support, and...

DALLAS, Dec. 13, 2012 /PRNewswire/ -- New Consumer Analytics research from Parks Associates indicates consumers continue to prefer Apple over the other top brands in tablets, with 44% of holiday tablet shoppers planning to purchase an iPad 2 versus 24% opting for the Kindle Fire. The Microsoft Surface comes in at 21% with the Google Nexus last at 12%. (Logo: http://photos.prnewswire.com/prnh/20120307/MM66462LOGO) "Apple continues to gain strength in key product categories," said...

DALLAS, Dec. 6, 2012 /PRNewswire/ -- Low ARPUs, growing competitive threats, and rival multiscreen services are driving many pay-TV providers in Europe and Asia to explore new business strategies in video services, according to international research firm Parks Associates. TV Everywhere: Growth, Solutions, and Strategies - Europe and Asia/Pacific, a new report from Parks Associates, indicates multiscreen services now reach 66% of pay-TV subscribers in Western Europe, 21% in Eastern...

DALLAS, Dec. 4, 2012 /PRNewswire/ -- Parks Associates today announced the topics and Advisory Board members for the fourth-annual Smart Energy Summit: Engaging the Consumer, in San Antonio, Texas, February 25-27, 2013. New research from Parks Associates finds interest in energy-saving devices overall has declined slightly but younger consumers are starting to show more interest in these devices. Over 90% of U.S. broadband consumers 18-34 would pay for a smart thermostat or smart...

DALLAS, Nov. 28, 2012 /PRNewswire/ -- New Consumer Analytics research from Parks Associates indicates U.S. consumers plan to spend over 33% more on CE devices this holiday season compared to last year, with the total amount increasing from $793 per household in 2011 to $1,058 in 2012. The survey of 2,500 U.S. broadband households, fielded in October/November 2012, found 63% of households plan to make a CE purchase, a 37% increase over last year. Tablets and smartphones are the...

DALLAS, Nov. 14, 2012 /PRNewswire/ -- New Parks Associates consumer research finds connected devices score high rates of ad recall and response among users, with one-third of U.S. tablet owners and 40% of U.S. smartphone owners recalling an in-app ad shown on their device. Heather Way, senior research analyst at Parks Associates, will discuss this new research while chairing two sessions at the Smart TV and Multi-screen Advertising Summit in San Francisco this week. (Logo:...

DALLAS, Nov. 8, 2012 /PRNewswire/ -- The number of North American households with a smart TV will reach 87 million by 2016, according to new research from Parks Associates, which today released a new whitepaper "Connected TV Environments: The Next Iteration of TV Advertising." This whitepaper, commissioned by Rovi, examines new opportunities in advertising based on the growing adoption and usage of connected TV platforms in the U.S. and Western Europe. (Logo:...

DALLAS, Nov. 6, 2012 /PRNewswire/ -- New research from Parks Associates shows growing interest among U.K. broadband households for provider-deployed security services, with over one-third very interested in alerts on smartphones, PCs, and tablets for fire, water leaks, or open windows in their home. Thirty-five percent are very interested in an offering where appliances automatically adjust their settings to minimize electricity usage. (Logo:...

DALLAS, Oct. 31, 2012 /PRNewswire/ -- Broadband penetration is above 70% in several Western European countries, and up to 30% of the broadband population in some countries prefer PCs over TVs for watching video, with a strong corresponding preference for free online video sources, according to research firm Parks Associates. In the United States, only 13% of broadband households prefer the PC over the TV as a video platform, compared to nearly 30% in Italy and 40% in Spain. (Logo:...