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Last updated on April 16, 2014 at 5:31 EDT

Latest Parks Associates Stories

2012-08-30 06:29:09

DALLAS, Aug. 30, 2012 /PRNewswire/ -- Mobile data traffic has more than doubled in each of the last four years, and the consumer appetite for data will push worldwide 4G/LTE subscribership over 560 million by 2016, according to international research firm Parks Associates. Jennifer Kent, Parks Associates' mobile research analyst, presents new consumer research today at 1 p.m. CT on awareness and demand for 4G-enabled services during the webcast "4G/LTE: Operator Strategies and Consumer...

2012-08-14 06:29:42

DALLAS, Aug. 14, 2012 /PRNewswire/ -- Research from Parks Associates estimates 2012 U.S. revenues for IP-connected home service bundles, including control, automation, and security monitoring services, will be approximately $500 million. Tom Kerber, Director, Research, Home Controls & Energy, Parks Associates, will address the growing market for connected technologies at The "Connected" Home, hosted by NTEC on Wednesday, August 15, in Frisco, Texas. (Logo:...

2012-08-07 06:24:30

DALLAS, Aug. 7, 2012 /PRNewswire/ -- International market research firm Parks Associates says advertising revenues from real-time bidding (RTB), which allows companies to target consumer segments in real time, will reach $7 billion in North America by 2017. The independent research firm's report Real-time Bidding: The Online Ad Exchange reports RTB will account for 34% of all online display advertising revenues by 2017. Industry efforts such as Facebook Exchange, along with firms...

2012-07-24 06:26:19

DALLAS, July 24, 2012 /PRNewswire/ -- According to new digital health research from Parks Associates, nearly one in four U.S. mobile phone owners are interested in a mobile app supporting communication with their doctor. Jennifer Kent, Research Analyst, Parks Associates, will present new digital health research at the 4th Annual mHealth World Congress event Thursday, July 26, in the keynote panel discussion "Consumer Trends - What Mobile Technologies Will Prevail and Why?" at 9:15-10:15 a.m....

2012-07-24 06:24:59

DALLAS, July 24, 2012 /PRNewswire/ -- The Asia & Pacific region is poised to overtake North America this year in number of 4G/LTE subscribers, thanks to large gains in South Korea and Japan, according to Parks Associates. (Logo: http://photos.prnewswire.com/prnh/20120307/MM66462LOGO) Parks Associates' new report Driving 4G Adoption: Global Mobile Innovation finds Asia & Pacific will claim over 53% of all 4G/LTE subscribers by the end the year, helping push the total number...

2012-07-19 10:21:58

DALLAS, July 19, 2012 /PRNewswire/ -- As registration opens for 2013 International CES, Parks Associates today announced the agenda and call for papers for CONNECTIONS(TM) Summit at CES, taking place January 8 at 2013 International CES, Las Vegas. The seventh-annual event, which has featured speakers from Verizon, Best Buy, IBM, and Motorola in the past, includes executive sessions moderated by Parks Associates' analysts and focused on innovative business strategies and...

2012-07-17 06:25:34

DALLAS, July 17, 2012 /PRNewswire/ -- New market research from Parks Associates finds the percentages of U.S. smart TV owners who use this Internet-connected device to watch online video increased by over 30% in six months. (Logo: http://photos.prnewswire.com/prnh/20120307/MM66462LOGO) "The percentage of smart TV owners connecting the device to the Internet has steadily increased, from approximately 40% in 2010 to 56% today," said Pietro Macchiarella, Research Analyst, Parks...

2012-06-25 06:35:46

DALLAS, June 25, 2012 /PRNewswire/ -- Parks Associates estimates 2011 revenue from connected home and security monitoring services at $9.4B and will grow to $13.8B by 2016. Tom Kerber, Director, Research, Home Controls & Energy, Parks Associates, will address this growing market, including opportunities, consumer demand, and future growth for bundled services at the Electronic Security Expo (ESX) on Tuesday, June 26th in Nashville, Tennessee. (Logo:...

2012-06-19 06:24:18

DALLAS, June 19, 2012 /PRNewswire/ -- Low cost and viewing flexibility give Netflix an advantage over pay-TV VOD and premium broadcast TV, according to a new study from Parks Associates on consumer video viewing. Choosing Content: Viewing Video found Netflix Watch Instantly rates higher in customer satisfaction than premium broadcast TV because of these factors. Netflix also topped pay-TV VOD in terms of cost. (Logo: http://photos.prnewswire.com/prnh/20120307/MM66462LOGO) "Consumers can pay...

2012-06-07 06:30:41

DALLAS, June 7, 2012 /PRNewswire/ -- CONNECTIONS(TM) at TIA concluded today with a keynote from Best Buy, where Kristen Bowring, Senior Director, Platform Lead Home and Energy Management, discussed the retailer's efforts to expand its home energy and appliance offerings based on consumer research. The conference, which ran June 5-7, also featured keynotes from AT&T, who presented the company's new Digital Home initiative, and Verizon, who discussed the provider's efforts to increase speed...