Latest Patch Media Stories
Peter Suciu for redOrbit.com – Your Universe Online While the hit movie Gravity is a heavy favorite for an Oscar for best picture next month, a different kind of gravity was attracting news this week. On Thursday online portal AOL Inc. announced that it will acquire Gravity, a software startup that tracks users to show more relevant ads and other content. AOL will buy the personalization company for an estimated price of around $83 million. In a press release issued on Thursday, the...
Peter Suciu for redOrbit.com - Your Universe Online While AOL continues to make the transition from Internet gateway to ad-driven digital media company, on Wednesday it reaffirmed that it looks to offer serious competition to Google and Yahoo! as it announced the acquisition of automated video ad server Adap.TV. Moreover, the company beat analysts' expectations for the recent quarter. AOL will pay $405 million for the San Mateo, California-based digital video advertising service, which...
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