Latest Paul Albanese Stories

A researcher suggests that U.S. shoppers can be classified into four levels of personality development: normal, neurotic, primitive and psychotic. Paul Albanese of Kent State University and author of The Personality Continuum and Consumer Behavior said the way a person shops can shed light on the shopper's personality. Normal consumers spend less than they earn and save for future purchases they cannot afford in the present, while neurotic shoppers spend an excessive amount of time shopping,...

The holiday season is the busiest shopping time of the year. According to the National Retail Federation, more than 172 million shoppers hit the stores on Black Friday weekend this year "“ up from 147 million in 2007.Moreover, during this time, economists pay close attention to the shopping trends.One such economist, Dr. Paul Albanese, Kent State University associate professor of marketing and author of "The Personality Continuum and Consumer Behavior," has taken it a step...