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Latest Peeq Media Stories

2011-07-05 12:18:00

NEW YORK, July 5, 2011 /PRNewswire/ -- International companies are facing costly challenges today as they invest millions of dollars trying to launch or extend their brands globally. This is especially true for brands trying to gain a foothold in Asia and, specifically, China. They can encounter potentially expensive problems such as: how to design brand materials on one continent and print them on another; how to ensure the brand's look remains consistent across countries; how to track...


Word of the Day
caparison
  • A cloth or covering, more or less ornamented, laid over the saddle or furniture of a horse, especially of a sumpter-horse or horse of state.
  • Clothing, especially sumptuous clothing; equipment; outfit.
  • To cover with a caparison, as a horse.
  • To dress sumptuously; adorn with rich dress.
This word ultimately comes from the Medieval Latin 'cappa,' cloak.
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