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Last updated on April 24, 2014 at 17:35 EDT

Latest Pepsi-Cola Stories

2013-02-21 12:24:06

ARLINGTON, Texas, Feb. 21, 2013 /PRNewswire/ -- The Bowling Proprietors' Association of America (BPAA), the bowling industry's premier trade organization, today revealed the official title sponsor of this year's highly anticipated Bowling's U.S. Open tournament Lipton Iced Tea. For the second year in row, the bowling industry has teamed up with the brand's ready-to-drink portfolio for a principal sponsorship deal to lead the industry's preeminent bowling tournament. The 2013 Bowling's U.S....

2013-02-05 08:27:40

PLANO, Texas, Feb. 5, 2013 /PRNewswire/ -- The CHEETOS brand, the most playful snack brand in the world and a leading brand from PepsiCo's Frito-Lay division unleashed its "CHEETOS Mobile App of Massive Distraction" on the App Store. "CHEETOS Mobile App of Massive Distraction" is the brand's first-ever app for iPhone, iPad and iPod touch, delivering some playful CHEETOS fun to help break up the daily routine. The app includes two great games for CHEETOS fans. Fans can challenge CHEETOS...

2013-02-04 12:24:52

PLANO, Texas, Feb. 4, 2013 /PRNewswire/ -- The Doritos brand today announced that its consumer-created commercial "Fashionista Daddy," which aired for the first time nationally during yesterday's Super Bowl XLVII broadcast, has scored its creator, 29-year-old Mark Freiburger of Los Angeles, the career-changing opportunity to work with acclaimed film director Michael Bay on the next installment of the blockbuster "Transformers" movie franchise from Paramount Pictures and Hasbro, set to be...

2013-02-04 00:20:34

PURCHASE, N.Y., Feb. 3, 2013 /PRNewswire/ -- Pepsi unveiled the first-ever crowd-sourced Super Bowl XLVII Halftime Show introduction, which starred hundreds of real fans from around the country by using a unique editing technique called "object replacement animation." The first-of-its-kind video used more than 500 frames of beautiful, high-definition photos submitted by real Pepsi and Beyonce fans, which were submitted over the past 4 weeks. The video, which aired on CBS tonight in front of...

2013-02-03 20:20:16

PLANO, Texas, Feb. 3, 2013 /PRNewswire/ -- The Doritos brand gave two fans the opportunity to showcase their filmmaking talent on the world's biggest advertising stage when it aired their consumer-created Doritos commercials during tonight's Super Bowl XLVII broadcast. Depending on how the spots rank on the USA TODAY Ad Meter, either fan could win a $1 million bonus prize and the career-changing opportunity to work with acclaimed film director Michael Bay on the next installment of the...

2013-01-31 16:24:38

PURCHASE, N.Y., Jan. 31, 2013 /PRNewswire/ -- Pepsi, who will present the Super Bowl XLVII Halftime Show featuring Grammy award winner Beyonce, today announced additional activations taking place in New Orleans during the week of The Big Game. As the "Official Soft Drink of the NFL," Pepsi will be highly visible at a number of Super Bowl XLVII activities from January 30 - February 3 in New Orleans including: The Pepsi Footprint at The NFL Experience Driven by GMC PepsiCo Pre-Super Bowl...

2013-01-24 12:26:04

PURCHASE, N.Y., Jan. 24, 2013 /PRNewswire/ -- Pepsi will elevate "Best New Artist" category providing fans exclusive unparalleled access through a strategic partnership with VEVO, Pandora, and the GRAMMY®s. In addition to serving as the presenter of the "Best New Artist" category during the live telecast of the award show, Pepsi, in partnership with The Recording Academy® and VEVO, has unveiled an exclusive "Best New Artist" video series, featuring a behind the scenes in depth look...

2013-01-04 08:21:28

PLANO, Texas, Jan. 4, 2013 /PRNewswire/ -- Iconic "Doritos Girl" Ali Landry, who rose to fame 15 years ago by starring in a Doritos Super Bowl ad, reunited with the Doritos brand once again last night when she announced the five finalists for this year's Doritos Crash the Super Bowl contest. Selected out of thousands of entrants, the five finalists will now compete for the chance to have their ads air during the Super Bowl XLVII broadcast on Feb. 3, 2013 on CBS. Two ads will air -- one...

2013-01-02 08:21:52

PLANO, Texas, Jan. 2, 2013 /PRNewswire/ -- The roar of 12,000 screaming fans, two squads of cheerleaders, two full-fledge marching bands, and even a parachuting flag bearer delivering the game ball. What sounds like a typical college football bowl game was actually the surprise party of a lifetime for a group of U.S. military veterans. On Dec. 13, 2012, 27 veterans who had previously served overseas were surprised to find out that what they thought was going to be a casual...

2012-12-28 12:21:57

PURCHASE, N.Y., Dec. 28, 2012 /PRNewswire/ -- Pepsi and Beyonce are inviting fans to help make this year's Pepsi Super Bowl Halftime Show one of the most memorable and compelling shows ever. Beginning on Saturday, December 29th, fans are encouraged to submit photos of specific "poses" in hopes of being selected for a chance of a lifetime - to appear in an on-air introduction welcoming Beyonce to the stage for the Pepsi Super Bowl XLVII Halftime Show. (Photo:...