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Last updated on April 16, 2014 at 17:34 EDT

Latest Pepsi Max Stories

2012-04-24 06:23:48

PURCHASE, N.Y., April 24, 2012 /PRNewswire/ -- Pepsi MAX announced today an exciting partnership with Cleveland Cavaliers' star point guard Kyrie Irving through the 2012-2013 season. Pepsi MAX plans for Kyrie include branded videos, extensive social media integration, retail activation, and more. "After the success of Kyrie's video in our Pepsi MAX for Life promotion [see video below], we are excited to formalize and extend our partnership with him," says Lou Arbetter, Director on the...

2012-04-06 10:20:24

PURCHASE, N.Y., April 6, 2012 /PRNewswire/ -- Today actress and star of the hit TV show Desperate Housewives Eva Longoria surprised lucky New Yorkers with a first taste of new Pepsi NEXT, the first cola to deliver real cola taste with 60% less sugar than Pepsi-Cola. To continue fueling the "Drink it to Believe it" excitement, actress and star of Mission Impossible: Ghost Protocol Paula Patton will bring Pepsi NEXT to Los Angeles fans on Monday, April 9(th) at The Grove at 1:30 PM PDT. To...

2012-04-03 02:25:35

PURCHASE, N.Y., April 3, 2012 /PRNewswire/ -- Today new Pepsi NEXT, the first cola to deliver real cola taste with 60% less sugar, unveiled the world's first "Internet Taste Test", a digital incarnation of the product's premise, "Drink it to Believe it." Focused on driving consumer trial and brand engagement, the Pepsi NEXT marketing campaign encourages consumers to take their first sip of the game changing cola, whether it's across 800 Walmart Supercenters or more than 40 cities conducting...

2012-03-13 06:00:00

PURCHASE, N.Y., March 13, 2012 /PRNewswire/ -- Starting March 26, cola lovers everywhere will be invited to get a first taste of new Pepsi NEXT, a game-changer in the cola category and the first to deliver real cola taste with 60% less sugar than Pepsi-Cola. To view the multimedia assets, please click: http://www.multivu.com/mnr/54979-pepsi-next "We're on a mission to get consumers to experience the real cola taste of Pepsi NEXT for themselves," said Angelique Krembs, Vice President TM...

2011-03-10 11:05:00

PURCHASE, N.Y., March 10, 2011 /PRNewswire/ -- The South by Southwest (SxSW) festival beginning March 11 is known as a hotbed of emerging trends in music, technology and film, and Pepsi MAX is excited to offer a robust, one-of-a-kind experience that celebrates the convergence of digital and music. Pepsi MAX is partnering with some of the hottest up-and-coming companies in the tech and music space, including foursquare and Grooveshark, to create innovative experiences for attendees in...

2011-02-07 03:58:00

PLANO, Texas and PURCHASE, N.Y., Feb. 7, 2011 /PRNewswire/ -- PepsiCo's Doritos and Pepsi MAX brands last night made Super Bowl advertising history when four consumer-created ads scored within the top-ten rankings of the USA TODAY Ad Meter. Consumer-created Doritos commercial, "Pug Attack," achieved the No. 1 Ad Meter ranking, winning its creator JR Burningham $1 million and a guaranteed contract to create an additional television ad for Doritos and Pepsi MAX in 2011. This marks only the...

2011-02-06 21:10:00

PLANO, Texas and PURCHASE, N.Y., Feb. 6, 2011 /PRNewswire/ -- PepsiCo's Doritos and Pepsi MAX brands gave six of their fans the chance to showcase their talent on the world's biggest advertising stage when they aired three consumer-created Doritos commercials and three consumer-created Pepsi MAX commercials during today's Super Bowl XLV broadcast. This year marked the first time in the five year history of the Crash the Super Bowl consumer-created ad contest that a total of six ads...

2011-02-04 09:40:00

NEW YORK, Feb. 4, 2011 /PRNewswire/ -- Get content from PepsiCo at: http://www.thenewsmarket.com/Releases/StoryDetailPage.aspx?GUID=30acace9-1be5-43b3-b677-9653210aaa04&lr=ls During Sunday's Super Bowl broadcast, tune in to see which consumer-created Doritos and Pepsi MAX commercials receive airtime on the world's biggest advertising stage as part of the fifth annual "Crash the Super Bowl" challenge. Available content includes audio news release. About thenewsmarket.com...

2011-01-26 06:00:00

PLANO, Texas and PURCHASE, N.Y., Jan. 26, 2011 /PRNewswire/ -- The Doritos and Pepsi MAX brands today announced a last call for consumer votes in this year's "Crash the Super Bowl" consumer-created ad contest. Doritos and Pepsi MAX fans have until 11:59 p.m. on Sunday, Jan. 30, 2011, to vote from among 10 finalist ads competing to be one of the six consumer-created ads - three for Doritos and three for Pepsi MAX - airing during the Super Bowl XLV broadcast, Feb. 6, on FOX. This year's...

2011-01-03 06:00:00

PLANO, Texas and PURCHASE, New York, Jan. 3, 2011 /PRNewswire/ -- Following a review of more than 5,600 creative submissions - the most ever in a single year of competition - Doritos and Pepsi MAX today revealed the names of the 10 finalists in the Crash the Super Bowl challenge. These 10 finalists will go on to compete to be one of six consumer-created ads - three for Doritos and three for Pepsi MAX - airing during the Super Bowl XLV broadcast, Feb. 6, on FOX. As the contest enters its...