Latest Pepsi Stories
PURCHASE, N.Y., Sept. 21, 2011 /PRNewswire/ -- Pepsi will unveil a new television spot titled, "Music Icons" tonight during the debut of FOX's THE X FACTOR. The television spot celebrates Pepsi's rich music history, featuring global icons Michael Jackson, Britney Spears, Kanye West, Ray Charles and Mariah Carey. "Music Icons" captures the essence of Pepsi and THE X FACTOR's search for the next pop music star. To view the multimedia assets associated with this release, please click...
PURCHASE, N.Y., Sept. 19, 2011 /PRNewswire/ -- PepsiCo, Inc. (NYSE: PEP) today announced that it has signed a Memorandum of Understanding with the Ministry of Agriculture of the People's Republic of China to promote sustainable agriculture projects and accelerate the development of the Chinese countryside. As part of the joint initiative, PepsiCo and the Ministry of Agriculture will build and operate demonstration farms that leverage the most advanced irrigation, fertilization and crop...
PURCHASE, N.Y., Sept. 19, 2011 /PRNewswire/ -- Pepsi, the premier partner of THE X FACTOR, announced today that it has launched a nationwide retail promotion giving consumers an opportunity to win a trip to Los Angeles for themselves and a guest to attend a live taping of THE X FACTOR this fall. In addition, Pepsi will provide consumers with daily, never-before-seen THE X FACTOR videos and the opportunity to win additional prizing. The Pepsi promotion will run through Oct. 29, during which...
BOSTON, Sept. 19, 2011 /PRNewswire/ -- Pongr engineers may not win any singing or dancing competitions, but consider them favorites in any talent contest involving image-recognition technology. Pongr's computer vision platform is being used by Pepsi this fall to power a fan photo-scanning contest to promote Simon Cowell's THE X FACTOR, which debuts at 8 p.m. EDT on Wednesday, September 21 on FOX. Nearly 300 million cases of Pepsi product are being branded with THE X FACTOR promotion, giving...
CHICAGO, Sept. 16, 2011 /PRNewswire/ -- Instead of the harsh buzz of your bedside alarm, digital start-up company Zazu and The Quaker Oats Company, a division of PepsiCo, want you to wake up to a soothing voice relaying the day's information that's most important to you: local weather, your daily calendar, traffic, news and even breakfast ideas. That's the idea behind the new "Zazu Mornings" application launched recently for Android and Apple iOS. The free application, launched at the...
CHICAGO, Sept. 15, 2011 /PRNewswire-USNewswire/ -- Visually quenching the shoppers' thirst in the aisles of a store is no simple task - just ask any up-and-coming student designer. Recognizing the importance of engaging shoppers in the in-store environment - both visually and physically - POPAI and Pepsi today announced the launch of the 2012 Student Display Design Competition. The competition celebrates student achievement reflecting the powerful convergence of creative marketing and...
PURCHASE, N.Y., Sept. 13, 2011 /PRNewswire/ -- The PepsiCo Foundation announced today its commitment of a $1 million grant to support LA Plaza de Cultura y Artes in Los Angeles, the nation's premier center of Mexican-American culture. The three-year grant will go toward the establishment of an Edible Teaching Garden and Culinary Arts Program for Hispanic youth in the local community. LA Plaza's efforts in Southern California focus on improving children's awareness of nutrition, increasing...
PURCHASE, N.Y. and NEW YORK, Sept. 6, 2011 /PRNewswire/ -- PepsiCo Inc. (NYSE: PEP) and the National Football League (NFL) today announced the renewal of their long-term partnership with a new, multi-year agreement to take effect in 2012. The new agreement builds on the organizations' 28-year relationship, aligns several of PepsiCo's brands with the power of the NFL and includes: Gatorade will continue its relationship with the League, delivering functional benefits for athletes via the...
PURCHASE, N.Y., Sept. 1, 2011 /PRNewswire/ -- As Major League Baseball (MLB) gears up for the Postseason, Pepsi MAX announces the 2011 Field of Dreams(TM) Team - a who's who of legendary players who will visit the hometown of one lucky winner for the ultimate fan face-off game. On September 14, Pepsi MAX will announce the four lucky fan finalists on mlb.com/pepsimax, who will each begin campaigning for their chance to take on this real-life fantasy team next spring with ten of their...
PURCHASE, N.Y., Sept. 1, 2011 /PRNewswire/ -- Ever wonder what it's like to step into the cage? AMP Energy and K-Swiss are giving fans a shot at the ultimate MMA experience - a VIP trip for two to Urijah Faber's next fight, thanks to the launch of their new co-branded TUBES(TM) training shoe. As the most popular training shoe in the K-Swiss arsenal, this special edition includes Urijah's personal touches and will be available online at www.Kswiss.com/amp beginning Sept. 1. "I'm excited...
