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Last updated on April 19, 2014 at 21:20 EDT

Latest Pepsi Stories

2012-04-24 10:22:42

PURCHASE, N.Y., April 24, 2012 /PRNewswire/ -- With the 2012 MLB season in full swing, Pepsi MAX, the official soft drink of Major League Baseball, is giving fans the opportunity of a lifetime - the chance to take the field with MLB Legends in the Pepsi MAX MLB Field of Dreams program. Starting today through June 15, 2012, baseball fans across the country can go to MLB.com/PepsiMAX to cast votes for players on the American League (AL) and National League (NL) Pepsi MAX MLB Field of Dreams...

2012-04-24 06:23:48

PURCHASE, N.Y., April 24, 2012 /PRNewswire/ -- Pepsi MAX announced today an exciting partnership with Cleveland Cavaliers' star point guard Kyrie Irving through the 2012-2013 season. Pepsi MAX plans for Kyrie include branded videos, extensive social media integration, retail activation, and more. "After the success of Kyrie's video in our Pepsi MAX for Life promotion [see video below], we are excited to formalize and extend our partnership with him," says Lou Arbetter, Director on the...

2012-04-17 10:23:02

SANDUSKY, Ohio, April 17, 2012 /PRNewswire/ -- Cedar Fair Entertainment Company (NYSE: FUN) has announced that the new night-time show at its flagship park, Cedar Point, will be sponsored by Pepsi. Luminosity, Powered by Pepsi will transform the park's Midway into a dance club aglow with flames, lasers and more than one million lights that extend beyond the stage, illuminating rides and buildings. Luminosity, Powered by Pepsi will take the stage with a grand opening on June 8 and is...

2012-04-16 06:21:01

KANSAS CITY, Kan., April 16, 2012 /PRNewswire/ -- As Kansas and Missouri prepare for the upcoming STP 400, select Walmart stores will offer authentic NASCAR merchandise and host exclusive fan events starting April 18. Customers are invited to attend these special events and enjoy real show car displays, along with driver appearances by Clint Bowyer, Brad Keselowski, Bobby Labonte, and Greg Biffle, and racing simulators - perfect to safely get behind the wheel and feel the...

2012-04-10 06:25:42

PURCHASE, N.Y., April 10, 2012 /PRNewswire/ -- Yesterday Paula Patton, actress and star of Mission Impossible: Ghost Protocol, served up first sips of new Pepsi NEXT, fueling the "Drink it to Believe it" momentum on the West Coast following actress Eva Longoria's New York appearance on Friday, April 6. To view the multimedia assets associated with this release, please click: http://www.multivu.com/mnr/55588-pepsi-next (Photo: http://photos.prnewswire.com/prnh/20120410/MM83822) Lucky cola...

2012-04-10 02:23:49

PURCHASE, N.Y., April 10, 2012 /PRNewswire/ -- Propel Zero announced today a Facebook contest inviting fans to upload a photo of their best dance moves for the chance to dance on-stage with Dancing With the Stars pro Maksim Chmerkovskiy at a live event on April 29. The Propel Zero Just Dance Off, a live tournament using the popular Ubisoft game Just Dance 3, will be held at the historic El Capitan Theater, the home of Jimmy Kimmel Live!, located in the heart of Hollywood, Calif. The Facebook...

2012-04-06 10:20:24

PURCHASE, N.Y., April 6, 2012 /PRNewswire/ -- Today actress and star of the hit TV show Desperate Housewives Eva Longoria surprised lucky New Yorkers with a first taste of new Pepsi NEXT, the first cola to deliver real cola taste with 60% less sugar than Pepsi-Cola. To continue fueling the "Drink it to Believe it" excitement, actress and star of Mission Impossible: Ghost Protocol Paula Patton will bring Pepsi NEXT to Los Angeles fans on Monday, April 9(th) at The Grove at 1:30 PM PDT. To...

2012-04-04 06:24:18

PURCHASE, N.Y., April 4, 2012 /PRNewswire/ -- Brisk® Iced Tea invites fans to taste "The Force" as it unveils a limited-time one-liter bottle with the first-ever Kinect scannable Microsoft tag (M-Tag) printed on a bottle that unlocks content in an Xbox game. The special M-Tag on the label will allow gamers to unlock an exclusive Anakin Podracer experience in the new "Kinect(TM) Star Wars(TM)" game, available now, along with the Limited Edition "Kinect Star Wars" Xbox 360 bundle. (Photo:...

2012-04-04 06:23:55

PLANO, Texas, April 4, 2012 /PRNewswire/ -- PepsiCo's Frito-Lay North America division and Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, today announced a groundbreaking, multi-phase promotion that unites Frito-Lay with one of the hottest new gaming properties in the world and one of the best-selling new video games in 2011, Skylanders Spyro's Adventure(TM). The offer gives fans aged 13+ an exclusive online mini-game experience and the chance to win a free...

2012-04-03 02:25:35

PURCHASE, N.Y., April 3, 2012 /PRNewswire/ -- Today new Pepsi NEXT, the first cola to deliver real cola taste with 60% less sugar, unveiled the world's first "Internet Taste Test", a digital incarnation of the product's premise, "Drink it to Believe it." Focused on driving consumer trial and brand engagement, the Pepsi NEXT marketing campaign encourages consumers to take their first sip of the game changing cola, whether it's across 800 Walmart Supercenters or more than 40 cities conducting...