Latest Pepsi Stories
SAO PAOLO and PURCHASE, N.Y., Sept. 24, 2012 /PRNewswire/ -- PepsiCo today announced an open call for young entrepreneurs and forward-thinking university students in Brazil to submit business ideas for its digital incubator program - PepsiCo10. Now in its third year, PepsiCo10 identifies promising emerging technologies that can be applied to brands to engage consumers in new ways to help drive sales. PepsiCo10 Brazil will be the first PepsiCo10 program focused on an emerging...
PURCHASE, N.Y., Sept. 20, 2012 /PRNewswire/ -- Pepsi MAX, the National Football League (NFL) and the NFLPA (NFL Players, Inc.) have teamed up to bring fans the Pepsi MAX NFL Rookie of the Week, a program through which fans can vote for a stand-out Rookie each week of the 2012 NFL regular season. To view the multimedia assets associated with this release, please click...
PLANO, Texas, Sept. 20, 2012 /PRNewswire/ -- In one of the most highly anticipated Super Bowl announcements of the year, Doritos -- one of the marquee brands from PepsiCo's Frito-Lay division -- today revealed the details for this year's Crash the Super Bowl contest. Following six previous contests, $5 million in prize money awarded and three No. 1 USA TODAY Ad Meter rankings, the Doritos brand is doing the unthinkable for the seventh anniversary of the program -- raising the...
NEW YORK, Sept. 19, 2012 /PRNewswire/ -- Team Epiphany (www.teamepiphany.com), a New York City based marketing and public relations agency, has announced the appointment of Sky Gellatly to Managing Partner. Within this role, Gellatly will lead the agency's social media division whose clients include Rock the Vote, Diageo and Pepsi. (Logo: http://www.newscom.com/cgi-bin/prnh/20100428/NY95208LOGO-b ) "Sky has been a crucial catalyst for Team Epiphany's growth in the digital and...
LOUDON, N.H., Sept. 17, 2012 /PRNewswire/ -- As the New Hampshire Motor Speedway prepares for the upcoming Sylvania 300, select Walmart stores will offer authentic NASCAR merchandise and host exclusive fan events starting Sept. 19. Customers are invited to attend these special events and enjoy show car and simulator displays- perfect to safely get behind the wheel and feel the power of NASCAR - Sept. 19-22 from 10 a.m. to 5:30 p.m., depending on the location. The Sylvania 300 is...
PURCHASE, N.Y., Sept. 17, 2012 /PRNewswire/ -- After being selected as the American League (AL) consumer winner of the Pepsi MAX MLB Field of Dreams program, Rochester, NY resident Johnny Perotti edged out National League (NL) consumer winner Stephen Katchmark in the hometown voting competition to officially bring the Pepsi MAX MLB Field of Dreams Game to Rochester, NY at a date and location to be determined. Both Perotti and Katchmark were selected as the consumer winners in the...
HILLSBOROUGH, N.C., Sept. 5, 2012 /PRNewswire/ -- As the Hispanic population in the United States continues to grow, a business' ability to connect with this market is becoming more important than ever. (Logo: http://photos.prnewswire.com/prnh/20101215/CL17927LOGO ) AC&M Group and Sports Endeavors, Inc. (better known as SOCCER.COM/Eurosport) are continuing to develop their business relationships with the Hispanic community. Both SOCCER.COM/Eurosport and AC&M know how to...
PLANO, Texas, Sept. 5, 2012 /PRNewswire/ -- The Doritos brand today announced the return of Crash the Super Bowl, the groundbreaking contest that invites consumers to create homemade Doritos ads for the chance to see their work air during the Super Bowl broadcast. Marking the seventh anniversary of the program, this year's contest promises to be the biggest, boldest to date with many exciting new twists and an opportunity for the winner that could be a true career game changer. Full...
Lee Rannals for redOrbit.com – Your Universe Online PepsiCo is working on a new Diet Pepsi product that will taste more like what it serves in its international markets. The company is aiming to create a Diet Pepsi formula for the U.S. that tastes like what it does as soon as its made, before it is exposed to the heat and transportation it faces when being moved from production to retail stores. The artificial sweetener used in U.S. Diet Pepsi, aspartame, breaks down and loses some...
NEW YORK, Aug. 29, 2012 /PRNewswire/ -- Fantasia, Raphael Saadiq, Chris Spencer, Marc Curry, Michael Colyar and Celebrity DJs M.O.S. and KISS will join 1,000 of the nation's top African American entrepreneurs, executives and professionals at the Black Enterprise/Pepsi Golf & Tennis Challenge in Miami, FL. Whatever your pleasure--be it entertainment, lounging poolside, hitting the links or courts, or being pampered at the spa--the power networking is "Hotter In Miami" this Labor...
