Latest PepsiCo Stories

- Winner to also score life-changing opportunity to join LL COOL J on his upcoming "Authentic" tour PLANO, Texas, March 6, 2013 /PRNewswire/ -- Doritos, one of the marquee brands from PepsiCo's Frito-Lay division, today announced its return to the South by Southwest (SXSW) Music Conference and Festival in Austin, Tex., complete with its signature vending machine stage, which will now stand at 62-feet tall and have a bigger and bolder presence than ever before. From Thursday, March...

FARMINGTON, Conn., March 4, 2013 /PRNewswire-iReach/ -- From nutritional drinks and supplements and athletic clothing, consumers spend a lot on sports and fitness. Increasing awareness about health and fitness, westernization of lifestyles and increasing incomes in developing markets are driving markets such as sports and fitness clothing to $180.9 billion by 2018. Related to this market, the global market for sports and fitness nutrition supplements is projected to reach $6.17...

To celebrate, brand spokescat, Chester Cheetah, mixes up the Twitter-sphere with his very own Twitter handle, @ChesterCheetah PLANO, Texas, March 4, 2013 /PRNewswire/ -- Chester Cheetah, the Cheetos brand spokescat, today unveiled the long-anticipated solution to an age-old dilemma that has rocked generations - choosing between puffed or crunchy, tangy or smooth, mellow or hot - with the launch of Cheetos Mix-Ups snack mix. As the first-ever shareable mix of four cheesy Cheetos...

ARLINGTON, Texas, Feb. 21, 2013 /PRNewswire/ -- The Bowling Proprietors' Association of America (BPAA), the bowling industry's premier trade organization, today revealed the official title sponsor of this year's highly anticipated Bowling's U.S. Open tournament Lipton Iced Tea. For the second year in row, the bowling industry has teamed up with the brand's ready-to-drink portfolio for a principal sponsorship deal to lead the industry's preeminent bowling tournament. The 2013...

PLANO, Texas, Feb. 5, 2013 /PRNewswire/ -- The CHEETOS brand, the most playful snack brand in the world and a leading brand from PepsiCo's Frito-Lay division unleashed its "CHEETOS Mobile App of Massive Distraction" on the App Store. "CHEETOS Mobile App of Massive Distraction" is the brand's first-ever app for iPhone, iPad and iPod touch, delivering some playful CHEETOS fun to help break up the daily routine. The app includes two great games for CHEETOS fans. Fans can challenge...

PLANO, Texas, Feb. 4, 2013 /PRNewswire/ -- The Doritos brand today announced that its consumer-created commercial "Fashionista Daddy," which aired for the first time nationally during yesterday's Super Bowl XLVII broadcast, has scored its creator, 29-year-old Mark Freiburger of Los Angeles, the career-changing opportunity to work with acclaimed film director Michael Bay on the next installment of the blockbuster "Transformers" movie franchise from Paramount Pictures and Hasbro, set...

PURCHASE, N.Y., Feb. 3, 2013 /PRNewswire/ -- Pepsi unveiled the first-ever crowd-sourced Super Bowl XLVII Halftime Show introduction, which starred hundreds of real fans from around the country by using a unique editing technique called "object replacement animation." The first-of-its-kind video used more than 500 frames of beautiful, high-definition photos submitted by real Pepsi and Beyonce fans, which were submitted over the past 4 weeks. The video, which aired on CBS tonight...

PLANO, Texas, Feb. 3, 2013 /PRNewswire/ -- The Doritos brand gave two fans the opportunity to showcase their filmmaking talent on the world's biggest advertising stage when it aired their consumer-created Doritos commercials during tonight's Super Bowl XLVII broadcast. Depending on how the spots rank on the USA TODAY Ad Meter, either fan could win a $1 million bonus prize and the career-changing opportunity to work with acclaimed film director Michael Bay on the next installment of...

PURCHASE, N.Y., Jan. 31, 2013 /PRNewswire/ -- Pepsi, who will present the Super Bowl XLVII Halftime Show featuring Grammy award winner Beyonce, today announced additional activations taking place in New Orleans during the week of The Big Game. As the "Official Soft Drink of the NFL," Pepsi will be highly visible at a number of Super Bowl XLVII activities from January 30 - February 3 in New Orleans including: The Pepsi Footprint at The NFL Experience Driven by GMC PepsiCo...

PURCHASE, N.Y., Jan. 30, 2013 /PRNewswire/ -- Today, Mountain Dew taps into its southern roots and welcomes one of country music's hottest emerging acts, Brantley Gilbert, into the DEW family. Embracing the brand's Tennessee history and one-of-a-kind flavor, the new partnership is a perfect fit with the hit singer/songwriter's high-energy live shows and authentic lyrics. BRANTLEY GILBERT PHOTO - FOR MEDIA ONLY: https://bmlg.box.com/s/af3ca1e18bab29e70e1f (Photo Credit: Justin Nolan...